BenQ在歐洲配合世足賽宣傳投影機，透過線上行銷、影片、數位和傳統媒體、廣播等全面覆蓋，與消費者一同體驗享受大螢幕的影音魅力。
Europe is ready for 2014 FIFA World Cup in Brazil with 13 chances to bring home the trophy to Europe! And not only our 13 national football teams are ready, also BenQ Europe is ready to have a boost in projector sales these coming months. So that everybody can enjoy a party with football matches on big screen and live the BIG game!
Live the BIG game
Football time, party time! And with this World Cup, BenQ has got you covered. BenQ’s Home Entertainment projector series combine the most important features needed to fully enjoy the World Cup: Full HD 1080p projection, Short-Throw capabilities to enjoy a big picture from a short range and Wireless projection to watch the football anywhere. BenQ Home Projectors, not just for your living room.
BenQ 1080p Projectors at the TOP
Being European #1 in 1080p projector sales with more than 35% SoM (Q1 2014), BenQ Europe wants to further enlarge their top position in the market of home projector sales with an extra sales boost. Our pan-European campaign ‘Live the BIG game’ started already this month with various marketing materials from BQE side, but also some original initiatives conducted by our NS offices.
And with tools to score…
Key visual
Live the BIG game because football time is party time! BenQ Home Projectors, not just for your living room. The key visual can be adopted in 5 different shirt colours which also match to the national football shirt colours of all participating countries.
Videos
Wireless projection to easily watch football with friends. In a sequence to filter-free projector video, BQE’s cartoon character Teddy meets up with friends to ‘live the BIG game’ with wireless projection, please click here. And another video; ever created by BQcee office to 'live the BIG game' which comes alive in your living room, please click here.
Microsite
BQde office created a German and English microsite for DACH and Benelux market, only focused on promoting home projectors for this World Cup, please click here. They also embedded a contest on this microsite with a chance to win a home projector.
And with applications to win…
Our pan-European campaign ‘Live the BIG game’ runs on social media, digital media, broadcast media and in print media across Europe.
Social media
• Video with BQE’s cartoon character Teddy is shared on YouTube and supported with a Google ad campaign in order to get high views from France, Germany and United Kingdom. The video is spread simultaneously within YouTube as an in-stream ad (with skip option), but also in top position of charts on right side. With 7 days of Google promotion already more than 315,000 views achieved.
• Facebook / Twitter contest running a question in order to win W1070 as prize in May. Followed by own video sharing while watching World Cup in June.
Digital media
• BenQ advertisement on print-outs of 1.1 million e-boarding passes with easyJet flights from/to France, Germany and United Kingdom.
• Video shooting by Haymarket Media Group; recruiting best home projector scenario with group of friends watching World Cup.
• Active online bannering on influential online media across Europe like Sky.de, Bild.de, Hardware.info, Tweakers.net, Lesnumeriques.com and Eurosport.com.
Print media
• BenQ advertorials in FourFourTwo football magazine, Stuff gadget magazine and What Hi-Fi AV magazine.
• Editorial on BenQ projectors in FourFourTwo magazine.
• BenQ advertisement in easyJet inflight magazine Traveller across Europe in June.
• Print advertisement campaign running in influential magazines like Computerbild, C’T Magazine, Audiovision, Heimkino and Home magazine.
Broadcast media
• BenQ projector prizes given away in radio program Le Grand Morning of RTL2 channel in France
Live the BIG game. And let's bring the Cup home to Europe…!
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