2016年9月1日 星期四

百人試用活動 網友熱烈響應 / Hands-on demo event enthusiastically received

護眼大型液晶百人試用活動,採用分眾溝通的策略,邀請需要護眼電視的六大族群---包含想要保護孩子雙眼的父母、關心年邁父母眼睛退化的壯年族、在乎另一半健康的新婚夫妻、長時間看電視的單身貴族、追劇族、特別需要保養眼睛的孕媽咪們,來試用護眼大型液晶,活動自七月底開始,受到網友熱烈響應,只要試用後於個人部落格或社群平台分享開箱文及滿月心得文,符合撰文規定即可把大型液晶搬回家!
另外,針對特別在乎畫質的3C族群,也與Mobile01合辦4K護眼大型液晶試用活動,邀請網友親身體驗完整4K的影音饗宴,將心得分享於論壇中,創造討論熱潮。 經過各類型的素人見證,可望提升整體BenQ大型液晶於網路中的評價與聲量!

A hands-on demo event for our eye-protective large-screen flat-panel televisions adopted a small-group discussion format. We invited people belonging to six segments of the population with a special interest in eye-protective televisions—parents concerned with protecting their children's eyes, adults caring for elderly parents with failing eyesight, newlywed couples watching out for each other's health, singles who watch a large amount of television, fans of hit TV series, and expectant mothers who need to take special care of their eyes—and let them try out our large-screen flat-panel televisions. The campaign began in late July, and was enthusiastically received. Anyone who shared their out-of-the-box experience on their personal blog or social media, and whose post conformed to the campaign guidelines could take home a large-screen flat-panel television.

Additionally, for those 3C users who especially care about picture quality, BenQ teamed up with the Mobile01 website to organize a product tryout event featuring our 4K eye-protective large-screen flat-panel televisions. We invited members of the online community to experience first-hand the BenQ television's glorious 4K viewing, then share their impressions in discussion forums, thereby creating buzz. Accounts of positive impressions from a diverse range of users are enhancing the online reputation and increasing the visibility of BenQ's large-screen flat-panel televisions.


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