台灣區電視上網精靈JD-130部落客達人體驗會 (BenQ Taiwan organizes JD-130 Smart Android dongle product try-out event for bloggers)

BenQ台灣區為推廣電視上網精靈，除了持續廣度宣傳之外，針對已知智慧電視棒品類的消費群，更進一步地推動深度行銷活動，讓BenQ電視產品能在同品類市場裡以專業勝出，成為此品類的第一品牌。因此，特別透過深度體驗座談會的模式，邀請3C部落客達人，透過面對面的溝通，讓這些部落客達人經由實際體驗、甚至實際與競品比較，感受到BenQ電視上網精靈的獨家差異優勢，並運用他們身為網路3C產品意見領袖的角色，推薦消費者最佳的採購首選

In order to promote our Smart Android dongle for TVs, BenQ Taiwan is not only continuing a broad publicity campaign, it is also conducting more in-depth marketing activities for consumer groups already familiar with the smart TV product category. These activities highlight how BenQ’s TV products stand out from the competition through their sophistication, making the BenQ the #1 brand in the category. One such activity was an in-depth hands-on workshop, to which prominent bloggers writing about 3C products were invited. In addition to face-to-face communication, the event offered these bloggers an opportunity to try the JD-130 for themselves, and even make actual comparisons with rival products, gaining a sense of the superiority of BenQ’s Smart Android dongle for TVs, then using their position as opinion leaders in the 3C product space to recommend it to consumers as the best purchase option.