BenQ護眼不閃屏在歐洲持續發燒 (Continued successful campaign about Eye-care monitors in Europe)

近期內護眼不閃屏各項行銷活動持續取得亮眼成績！包括14場媒體研討會與活動、17支開箱體驗影片、顯著的網路搜尋成長、眾多新聞露出等，持續擴大BenQ護眼不閃屏的品牌聲量。


Conference/ media day events
We had 14 press conference/ media day events, some examples as below:
1. Media Day in Poland
Date: 25.10.2013r.
Live demo and presentation for media with the new products. 35 min presentation and 35 min live demo show for 35 journalists. Every participant received printed information (also e-mail after event) with links and QR codes with detailed information about new projectors, monitors and Flicker-free technology (how to make smartphone test). Live demo during presentation: Flicker-free smatphone test (GW2760HS and VW2430H). Flicker-free videos used during presentation; after presentation attendees could check Flicker-free technology on their smartphones and touch the products. There was nice food and a lot of talks about BenQ new products and technologies. After event every participant received small gift(wine in the box with our logo).

After media day, we got many publication online and online TV interview.
http://agdlab.pl/porady,356/nowe-projektory-benq-i-nie-tylko-rzut-oka,60656.html
http://tech.money.pl/biznes-it/artykul/benq-premiery-jesieni-2013,203,0,1408971.html
http://twojepc.pl/news29942/BenQ-premiery-jesieni-2013.html
http://www.oohmagazine.pl/News/Wiecej/Artykul/9670-benq_%E2%80%93_premiery_jesieni_2013
http://www.oohmagazine.pl/Digitalsignage/Wiecej/Artykul/9671-benq_%E2%80%93_premiery_jesieni_2013
http://www.pcformat.pl/News-BenQ-GW2760HS----monitor-bez-migotania,n,10990  (with Flicker Free video)
http://realitynet.pl/news.php?extend.10769
http://www.egospodarka.pl/100957,Monitory-BenQ-Eye-Care,1,15,1.html
http://mobilearena.pl/2013/10/28/przyjazne-dla-wzroku-monitory-benq-eye-care-z-rozwiazaniami-flicker-free-i-senseye-reading-mode/
          http://bankier.tv/benq-nowosci-2013-14264.html

2. Media day in Russia
Date: 4th Sep 2013
BQru invited 20 journalists and bloggers to show Eye-care monitors-- GW2760HS and BL2411PT with Flicker-free technology and HDMI/DVI cable, journalists and bloggers were interested in testing the flickers with their own devices. They’re surprised and amazed by BenQ new technology and had very good feedback.
After this side-by-side live demo presentation, we had at least 8 exposures released.
http://www.f1cd.ru/news/benq_pokazala_monitory_bez_mercaniya/
http://bb-mos.livejournal.com/1135845.html
http://www.youtube.com/watch?v=dsAx1wVDweo
http://www.thg.ru/technews/20130904_153019.html
http://q3d.livejournal.com/318298.html
http://www.ixbt.com/monitor/benq-bl2411pt.shtml
http://www.f1cd.ru/news/benq_bl2411pt_videoobzor_monitora
http://www.youtube.com/watch?v=71CLUWlnmew

3. Press conference from Spain:
Date: 13th November 2013
BQes invited 11 journalists to live demo flicker issue and shown BenQ Eye-care monitors with Flicker-free technology.
After event, at least 20 articles were published.

4. Media day in France
Date: 11th October 2013
BQfr invited 3 key media joined to have a face to face live demo and deep discussion about BenQ new technology of Eye-care monitors with flicker-free feature.
They noted : “ Eye-Care concept is right direction to go” –    said by Joscelyn Flores, Editor in chief of PC Expert
Video reviews
- Total 17 video reviews by online media/bloggers to be available.  14 already on line, with total views around 96,814 to date.
- In a single video review in ES as below, almost 30K views are achieved.
- Russia made 6 video reviews, almost 40K views are achievd.

Some update videos:
1. Russia:
GW2760HS/BL2411PT video movie by PRO hi-tech online media, got 26,110 viewers!
http://www.youtube.com/watch?v=dsAx1wVDweo
2. Spain:
Got 29,431 viewers in one week!
https://www.youtube.com/watch?v=ZwuAVc047XY
3. Spain:
BL2411PT Flicker-free video review with PC Componentes
http://www.youtube.com/watch?v=D3g5cAlmnIA
4. Germany
BenQ GW2760HS Unboxing & Review, got 17,950 reviewers!
http://www.youtube.com/watch?v=Br2ym8yT_yQ
5. Russia
Video review-- BL2411PT by F1CD, 5,715 viewers!
http://www.f1cd.ru/news/benq_bl2411pt_videoobzor_monitora/
6. Poland
GW2760HS test monitor technology Flicker Free, got 2,602 viewers!
http://www.youtube.com/watch?v=KJuKISH2b0I
7. CZ
Flicker-free video spot localized to czech language
http://youtu.be/sj0tf7uuHAo

Media report/ Online news
1. CZ got at least 60 exposures on printed and online media!
- Keyword ‘Flicker free’ indicated in red arrows below were mentioned countless times in the articles!
2. Poland
Product presentation in „Back to school” special add issue in Komputer Świat magazine:
Back to chool issue with the magazine KS 10/13 issue: 02.09.2013 (monthly, issue 57k)
2 product (monitor) presentations on half page, active presentation in e-issue (with link to suggested e-shop) and article about monitors (flicker free, eye care monitors are good for kids) + added UK version of Eye-care video in e-issue.
3. Poland
4. Switzerland
5. Spain
6. Russia
7. Denmark
8. Germany
http://www.prad.de/new/monitore/test/2013/test-benq-gw2760hs.html

SERPO result
1. CZ
- Before: Eye-care (received on 9th August 2013):
- After Eye-care campaign (received on 28th November 2013):
2. Spain
- Before: Pantalla parpadeante(screen flickering)/ Fatiga visual (computer eye strain)/ Libre de parpadeos (Flicker free)/ Monitor que cuida la vista (Eye care monitor)
- After: Pantalla parpadeante(screen flickering)/ Fatiga visual (computer eye strain)/ Libre de parpadeos (Flicker free)/ Monitor que cuida la vista (Eye care monitor)
3. Poland
- Before: brak migotania monitora (Flicker free)
- After: brak migotania monitora (Flicker free)
4. Austria
- Before: Flimmerfrei Technologie (Flicker technology)
- After: Flimmerfrei Technologie (Flicker technology)
5. Holland
- Before: EyeCare technologie  (Eye care technology)
- After: EyeCare technologie  (Eye care technology)
6. Belgium
- Before: anti-fllicker functie (Flicker free)
- After: anti-fllicker functie (Flicker free)
7. Switzerland
- Before: Eye Care Technologie (Eye care technology)/ Flimmerfrei-Technologie (Flicker free)
- After: Eye Care Technologie (Eye care technology)/ Flimmerfrei-Technologie (Flicker free)
8. Germany
- Before: Eye-Care-Technologie / Flimmerfrei-Technologie
- After: Eye-Care-Technologie / Flimmerfrei-Technologie
9. Russia
- Before: eye care  монитор (Eye care monitor)/ без мерцания (Flicker free)
- After: eye care  монитор (Eye care monitor)/ без мерцания (Flicker free)

Other events
1. Poland:
EDUTrendy edu event in Warsaw
Date: 26-27.09.2013
Education Event for over 400 School directors, teachers. On the booth wit our partner –Agraf (IWB distributor) we presented: MX819ST with PointWrite Kit and Flicker-free live demo (GW2760HS and M2700HD) and T420 IFP with with Megamatma.pl education portal(partner). Every participant received special offer (price dicount) for projector and IWB set. Every person interested in Flicker-free technology could make and smatphone test and receive gift: cap, notepad, or lanyard. There was also a lot of people interested in Point Write Kit as a cheaper solution for interactive teaching.
2. Romania:
Dealers Day - AB in Kielce
Date: 28-29.09.2013
Presented and live demo Flicker-free smatphone test (GW2760HS and M2700HD) and Wireless HDMI (W1500, bluray, Videos used during presentation: Flicker-free, Wireless Projector 60s, Home Video WHDMI, Recap from IEM Katowice – Gaming , After presentation attendees could check Flicker-free technology on their smartphones and touch the products. Every participant received printed information about projectors, monitors and Flicker-free technology (how to make smartphone test).
3. Sweden
Captech Expo on 24th October 2013.
Main focus for Monitors (Eye-Care/ Flicker free and new BL27 and PG series) and gaming.
Captech invite approx 20 journalists that are to have a special tour around the exhibitors booth.