BenQ 電競顯示器在韓國進行數位行銷與關鍵消費者溝通 ([Korea] - Keyword marketing for XL2720T on Naver)

BenQ在韓國入口網站Naver針對XL2720T電競顯示器進行關鍵字行銷。讓更多消費者有機會接觸BenQ顯示器相關產品。


In order to increase brand awareness and reach more gamers via digital marketing, BenQ Korea conducted a keyword campaign on Naver, the NO. 1 portal in Korea, to promote XL2720T throughout December. When visitors of Naver key in one of the selected keywords, they can find XL2720T review articles are listed on the top area and see the detailed product introduction written by power users, which had generated 1200 views within 2 weeks. Since “Sudden Attack” is quite popular in Korea, BenQ Korea hopes to leverage its popularity to attract more gamers. Below are the selected keywords for XL2720T in English.