2014年1月20日 星期一
BenQ-中國愛爾眼科異業合作活動 (BenQ China collaborates with opthalmology clinic)
BenQ與廣州愛爾眼科首次聯合合作,在三場近視矯正手術觀摩會中,進行BenQ濾藍光不閃屏顯示器展出,並給到場觀眾BenQ濾藍光不閃屏產品系列資料袋和優惠購機卡,BenQ提供獎品進行現場以及微博抽獎環節增加互動性。前來手術觀摩會的人對用眼健康有更高的重視,也是我們護眼顯示器的目標人群。區域首次採用和醫院合作方式進行宣傳,是一個相互學習和交流推廣的好機會。
For the first time, BenQ collaborated with Aier Eye Hospital Group, showcasing our blue light-filtering flicker-free monitors during three demos in Guangzhou of surgical procedures for correcting myopia. Members of the public who attended were given an informational packet and discount card for the monitor series, and BenQ also increased interaction with consumers through prize drawings both at the venue and on the Weibo microblogging service. People who came to the demo tend to be more attentive to eye health, making them target consumers for our eye-protective monitors. The demo marked the first time in the region that we organized a publicity event in cooperation with a hospital, and was an excellent opportunity for both parties to learn from each other and promote each other’s offerings.
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