台灣區電視上網精靈JD-130部落客達人體驗會 (BenQ Taiwan holds workshop on the JD-130 TV Internet dongle for prominent bloggers)

BenQ台灣區為推廣電視上網精靈，除了持續廣度宣傳之外，針對已知智慧電視棒品類的消費群，更進一步地推動深度行銷活動，讓BenQ電視產品能在同品類市場裡以專業勝出，成為此品類的第一品牌。因此，特別透過深度體驗座談會的模式，邀請3C部落客達人，透過面對面的溝通，讓這些部落客達人經由實際體驗、甚至實際與競品比較，感受到BenQ電視上網精靈的獨家差異優勢，並運用他們身為網路3C產品意見領袖的角色，推薦消費者最佳的採購首選


BenQ Taiwan is promoting our JD-130 Internet dongle for televisions. Besides wide-ranging publicity efforts, we are also specifically targeting consumers who are already familiar with smart TV controller devices through in-depth marketing events. These events enable BenQ’s TV products to stand out in their sophistication from others in the same category as the leading brand. We are using a hands-on workshop format, inviting leading bloggers focused on 3C devices to attend and communicating with them in person. These bloggers are able to draw on first-hand experience with the products and even direct comparison with rival products, to gain a sense of how BenQ’s Internet dongle is clearly superior. Naturally, in their roles as opinion leaders in the consumers electronics space, they can then recommend BenQ’s product as the best choice for consumers.