BenQ 台灣區三坪機電視、廣播廣告熱烈播映、全省體驗活動起跑！ (TV and radio ads for BenQ Taiwan’s short-throw projectors air, accompanied by live demo events throughout Taiwan)

針對台灣家庭需求打造的BenQ 三坪家用投影機系列一共6款機種，具備不同焦段及功能全面進化，讓每個消費者都能找到最適切的機種，滿足在家庭劇院的不同使用需求，獲得媒體及市場大好評！2013 Q4 BenQ 三坪投影機廣宣全面展開，以「想要大畫面，不必動牆面！」為訴求，將過去安裝投影機的不便及BenQ三坪機的短焦投影優勢，以有趣的情境對比呈現，打動想要在小客廳輕鬆擁有100吋Full HD大畫面的廣大消費者。創意的廣播廣告「BenQ 三坪機-英雄篇」以電影「復仇者聯盟」角色對話，帶出三坪機讓消費者1.5公尺就能用100吋Full HD大畫面看電影，在消費者心中留下有趣又深刻的印象！

BenQ fields a total of six short-throw projector models tailored to the needs of Taiwanese families. Offering different focal lengths and advanced features across the board to give consumers a range of choices so they can meet their particular home theater requirements, these projectors have been well received by both the media and the market. In Q4 2013, an advertising and publicity campaign for BenQ’s short-throw projectors kicked off, using a theme emphasizing that consumers could enjoy a big-screen experience without needing to remodel their homes. The campaign playfully contrasted the hassles of installing a projector in the past with the benefits of the short-throw technology in BenQ’s projectors, appealing to the many consumers for whom the ability to easily enjoy big-screen 100” Full HD video even in a small living room holds great appeal. A creative broadcast ad referenced the movie Marvel’s The Avengers, with dialog that brought out the idea that with BenQ’s short-throw projector, consumers can project a 100” Full HD video from a distance of just 1.5 meters, leaving consumers both impressed with the projector’s capabilities and amused by the way they were conveyed.