BenQ台灣區為推廣電視上網精靈"隨插隨開演，輕鬆好上手"的特色，針對喜愛網路影音追劇的女性族群，希望能藉由Facebook廣告宣傳，希望讓他們透過趣味的遊戲圖片，將一張張熱門戲劇經典網路kuso畫面，結合電視上網精靈的產品特色，吸引社群轉載發酵，讓更多目標消費群知悉”BenQ電視上網精靈”是網路追劇的最佳選擇，並且開放免費試用活動，讓產品體驗行銷發揮力量，將好口碑持續發酵推廣。
To highlight the ease of use of BenQ’s TV Internet dongle, BenQ Taiwan took out ads on Facebook that target female users who enjoy watching TV dramas online. The ads publicized a puzzle game with a TV drama theme while also spotlighting the TV Internet dongle’s product features. The aim is to encourage sharing about the game in the online community, enabling more target consumers to be aware that BenQ’s TV Internet dongle is the first choice of online TV drama fans. In addition, the game was complemented by a free product tryout, facilitating favorable word-of-mouth about the product for BenQ, adding to the marketing momentum.
沒有留言:
張貼留言