Because it matters. BenQ亞太區換新裝 (Because it matters. New brand communication in BQP oversea office)

在BenQ亞太區澳洲、土耳其、日本辦公室，因應改換上「Because it matters」的佈置，共同宣示BenQ品牌翌年的來臨。

In 2013, we introduced the “Because it matters” slogan, reflecting our broader business scope, and communicating the core idea that drives our organization today.  Because by focusing on what is important to people, we can be assured that we will play a role in their everyday lives.

To convey the new brand message to employees and visitors, oversea NS also decorated their offices with LIFE posters. In December, let’s celebrate our 12^th anniversary and look forward to a brighter future.