In order to market W1080ST, BenQ Japan took several approaches to expand the brand and product visibility. 4 users’ experience sharing articles were online, while banner ads on Kakaku.com continued in Nov.
The blogger, Kazu was invited to film an experience video and to write a review article on his blog. His presentation and expression are relatively more interesting compared to other product reviewers so from this action BenQ Japan expected to attract more users’ attention. The Youtube video was uploaded on Nov. 10th and til 9th of Dec. there are more than 80,000 views online.
In the review article Kazu gave special highlight on the 100” screen projection at 1.52m, high cost performance, Full HD, 10000:1 high contrast ratio and perfect picture quality.
http://kazuch.com/1676.html
The user experiences shared on Minpos also focused on the picture quality, including great contrast, brightness and Full HD. Another W1080ST user review from Minpos talked about Full HD 65.7” display at a 1 meter projection. The user was really satisfied with the video projector for home use.
In the same time, the W1080ST banner ads continued to show on Kakaku.com to drive more traffic.
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