BenQ家庭雲‧電視上網精靈此波行銷規劃，透過電視/網路/平面廣告強力放送，快速累積產品知名度；然而，對於智慧電視棒品類有一定程度認知之目標消費群，行銷團隊更希望除了知名度的推廣之外，更進一步地溝通BenQ差異化優勢，進而建立高指名度的領先形象。舉辦3C達人部落客體驗會，邀請數名極具代表性的網路3C意見領袖，實際與他們面對面溝通、交流BenQ的優勢，提供產品試用，並且針對競品進行詳細地比較。部落客現場體驗各種BenQ獨家開發App與便利的操控方式，後續更將產品帶回實際深入產測，發表於部落格讓更多讀者知悉BenQ電視上網精靈的優異特色。
BenQ’s current marketing campaign for our Smart Android TV dongle is taking advantage of extensive TV, online, and print advertising to build product awareness. In addition, the marketing team also hopes to communicate BenQ’s particular advantages to consumers who are already at least somewhat familiar with this type of product, and establish an image of being the preferred choice. The team therefore organized a product try-out event, inviting prominent bloggers who are opinion leaders in the 3C products arena to attend. Besides communicating with them face-to-face and explaining the advantages of BenQ’s product, we provided devices for them to try out, and perform detailed comparisons with competing products. The bloggers tested various types of apps developed exclusively by BenQ, and experienced the intuitive way our Smart Android TV dongle is operated. Following up, the bloggers took away the product to conduct more in-depth testing, publishing their thoughts on their blogs to give make their readers aware of the outstanding features of our product.
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