Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

Knowing BenQ

Global news about BenQ product, staff activities, corporate culture and marketing activities

Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

2012年7月23日 星期一

隨我玩拍不設限 全球最輕薄翻轉螢幕大光圈數位相機G1在台上市 (World’s most compact swivel-screen bright lens digital camera launches)


BenQ不斷致力於提升數位相機的成像品質,今日再宣布推出全球最輕薄翻轉螢幕大光圈數位相機G1,G1的推出,展示BenQ朝向高性能區塊的市場邁進。

隨我玩拍不設限,BenQ G1發表會特別邀請倒立先生黃明正老師玩出270度自由翻轉螢幕、隨我玩拍不設限的樂趣。此次發表的大光圈翻轉螢幕數位相機G1證明BenQ在這個領域的耕耘,帶給消費者更多享受快樂科技的拍照經驗。

BenQ has been steadily upgrading the imaging quality of its digital cameras. As part of that effort, we introduced the world’s most most compact swivel-screen bright lens (large-aperture) digital camera, the G1. The launch of the G1 marks BenQ’s shift toward the high-performance segment of the market.

The G1 was introduced at a launch event that featured Ming-cheng Huang, a stuntman and dancer who became well-known in Taiwan for a series of photographs in which he posed doing handstands. Huang demoed how the G1 screen can be freely swiveled through 270°, giving users greater flexibility and more opportunities for fun. The event proved that BenQ’s efforts in this space are paying off for consumers, giving them a more enjoyable photography experience.

BenQ贊助全球最大電競比賽MLG (BenQ Gaming Monitors Poised to Help World’s Best ‘ConQuer the Game’ at Major League Gaming Pro Circuit Spring Championship)


BenQ贊助全球最大電競比賽MLG,我們提供RL2450HT和GL2450HM顯示器產品供即時戰略遊戲使用。


BenQ Supplies RL2450HT and GL2450HM Gaming Monitors for RTS and Console Games

IRVINE, Calif. — June 1, 2012 —BenQ America Corp. today announced that as the official gaming monitor sponsor of Major League Gaming (MLG), the world’s largest competitive video game league, it will be supplying monitors for the 2012 MLG Pro Circuit Spring Championship held in Anaheim, Calif., June 8-10. At the tournament, top gamers from around the world will compete using BenQ’s RL2450HT monitor, designed specifically for professional gaming and engineered to meet the specific needs of eSports athletes. Delivering a supreme real-time strategy (RTS) gaming experience, the RL2450HT will be used for StarCraft® II: Wings of Liberty™ and League of Legends PC games tournaments, while console games Mortal Kombat, King of Fighters XIII, and Soul Calibur V will be played on the BenQ GL2450HM monitor.

At the 2012 MLG Pro Circuit Spring Championship, gamers will compete for their share of nearly $195,000 in prizes playing the RTS games StarCraft II: Wings of Liberty and League of Legends on PC, and fighting games Mortal Kombat, King of Fighters XIII, and Soul Calibur V on the PlayStation®3 (PS3™). Thousands of spectators will watch the tournament at the Anaheim Convention Center, and hundreds of thousands of fans will watch the action online at www.majorleaguegaming.com/live via live HD streams.

“With their cutting-edge features, our RL and GL Series monitors have certainly made their presence felt on the 2012 MLG Pro Circuit, helping competitors not just play the game but conquer it,” said Bob Wudeck, Director of Retail and e-Commerce at BenQ America Corp. “Supporting players on the 2012 MLG Pro Circuit has been a great experience for us, and has included sponsorships of StarCraft II player Grubby and Team Dynamic. It has been rewarding to watch our monitors meet the high demands of these talented players, and we’re looking forward to seeing them shine on the ultimate stage once again in Anaheim.”

The RL2450HT was engineered with input from the world-class StarCraft II professional gaming team, STARTALE, which is sponsored by BenQ. For top-level RTS gamers, the monitor features a 60Hz refresh rate for smooth movement, an LED light engine for great color and low power consumption, and a 2ms GtG response time with 12 million to 1 contrast ratio. Proprietary BenQ enhancements on the RL Series professional gaming monitors give gamers a competitive edge over players on other displays.

The RL Series RTS Mode maximizes StarCraft II visibility and optimizes color, while its Black eQualizer enables total visibility by allowing gamers to adjust the screen brightness without over-exposing white levels — revealing critical combat details with improved visibility in darkened areas. The RL Series Display Mode allows gamers to interchange between monitor screen sizes, while the Smart Scaling feature gives them the freedom to manually scale the screen to any custom size — from 17 to 24 inches — depending on their preferences. In addition, the unit’s adjustable height stand allows for optimal screen positioning.

The 24-inch-wide GL2450HM monitor is an ideal choice for console gaming platforms, featuring brilliant LED backlighting, a dynamic contrast ratio of 12 million to 1, and a 2ms GtG response time that yields high dynamic videos without ghosting or other artifacts.

The XL Series monitor, the XL2420T, will also be showcased at the 2012 MLG Pro Circuit Spring Championship. Offering a 120Hz refresh rate, 2ms GtG response time, and 12 million to 1 contrast ratio, the XL2420T provides the fundamentals essential to mastering first-person shooter (FPS) games, as well as exclusive features meticulously constructed to provide FPS gamers with the ultimate sense of ease and control. Developed in collaboration with legendary Counter-Strike gamers, the XL2420T features Black eQualizer, Display Mode, Smart Scaling, and specialized FPS and RTS Modes. In addition, a stylish S Switch controller allows users to switch swiftly between up to three customized display settings for one-touch access for either gaming or entertainment. Certified NVIDIA 3D Vision® 2-Ready, the XL2420T provides gamers with full-HD 3D gaming, while NVIDIA 3D LightBoost™ technology brightens the screen up to twice the original brightness for more vivid viewing.

Supporting competitive gaming, BenQ will offer the monitors used in the tournament at special discount pricing to all. Additional information on the MLG Spring Championship is available at www.majorleaguegaming.com/competitions/36.

BenQ贊助北美電競玩家Grubby和Team Dynamic! (BenQ Sponsors Legendary Professional Gamer)

BenQ日前宣布贊助魔獸爭霸3(Warcraft III)知名玩家 Grubby以及專精射擊遊戲的Team Dynamic。他們認為接受BenQ的贊助後,雙方能在電競領域共同達到更高的成就


IRVINE, Calif. — June 8, 2012 —Kicking off the 2012 Major League Gaming (MLG) Pro Circuit Spring Championship being held in Anaheim, Calif. from June 8-10, BenQ America Corp. today announced its the sponsorship of Netherlands-based real-time strategy (RTS) Warcraft III (WC3) legend and StarCraft® II pro, Manuel “Grubby” Schenkhuizen. With worldwide recognition that includes six world championships, over a hundred other tournament wins, awards for best player and player of the year in eSports, inclusion in the World Cyber Games Hall of Fame, and being one of the most respected and followed professional gamers in eSports history, Grubby personifies BenQ’s commitment to “ConQuering the Game.”

“I’m excited to have BenQ as a main sponsor as I hit the road to participate in a slew of tournaments for the remainder of 2012,” said Grubby. “I’ve been very impressed with BenQ’s support of the professional gamer and look forward to collaborating with the product development team to offer my feedback on perfecting BenQ’s professional gaming monitors. I’ve been using the RL2450HT monitor and by far my favorite feature is the monitor’s Height Adjustable Stand (HAS). I’m happy to report that I have retired the two encyclopedias that I always carried with me while on the road.”

BenQ has been actively involved in the gaming community and believes in the continuous exchange of ideas and collaboration with legendary gamers towards optimizing its expanding line of professional gaming monitors. The successful launch of the RL2450HT this year was received with great enthusiasm by the gaming community. Sophisticated features designed specifically for the serious RTS gamer have made the RL2450HT the official competition monitor for numerous top-level gaming events. In North America these have included tournaments by MLG, E-Sports Entertainment (ESEA), Electronic Sports League (ESL), Texas e-Sports Association (TeSPA), and GIGABYTE™ eSports LAN (GESL), among others.

“Grubby is the ultimate champion and we’re excited to support his efforts as he leaves his mark as a StarCraft II player,” said Bob Wudeck, Director of Retail and e-Commerce at BenQ America Corp. “Supporting the growth of eSports and of pro gamers has enabled us to gain insider perspectives on essential details for winning RTS games, particularly the ability to acquire, assess, and respond to information quickly. The result, as with the RL2450HT, is features such as Black eQualizer and HAS design, offering gamers more viewing comfort and flexibility.”

Offering a 24-inch widescreen (16:9) full HD LED screen, 60-Hz refresh rate for smooth movement, an LED backlight engine for great color and low power consumption, and a 2-ms GtG response time with 12 million to 1 contrast ratio, the RL2450HT is packed with a number of innovative features. The RL Series RTS Mode maximizes visibility and optimizes color, while its Black eQualizer enables total visibility by allowing gamers to adjust the screen brightness without over-exposing white levels — revealing critical combat details with improved visibility in darkened areas. The RL Series Display Mode allows gamers to interchange between monitor screen sizes, while the Smart Scaling feature gives them the freedom to scale the screen manually to any custom size — from 17 to 24 inches — depending on their preferences. In addition, the unit’s adjustable height stand allows for optimal screen positioning.

In addition to the MLG Pro Circuit Spring Championship, Grubby is also preparing for the BenQ-sponsored MLG Pro Circuit Summer Championship being held from August 24-26 in Raleigh, North Carolina, and the MLG Pro Circuit Fall Championship taking place November 2-4. With prize pools of nearly $195,000 per event, some of the best teams from around the world will assemble to claim their portions.



BenQ Announces Sponsorship of Team Dynamic,
a Professional Gaming Institution
Publish : 2012-06-08      

IRVINE, Calif. — June 8, 2012 —Kicking off the 2012 Major League Gaming (MLG) Pro Circuit Spring Championship being held in Anaheim, Calif. from June 8-10, BenQ America Corp. today proudly announced the sponsorship of Team Dynamic, a top North American professional Counter-Strike: Source (CS:S), League of Legends, and StarCraft® II gaming team. Under the sponsorship, BenQ will provide financial support to Team Dynamic, as well as supply each CS:S team member with an XL2420T LED gaming monitor and League of Legends players with a RL2450HT real-time strategy (RTS) gaming monitor. Both units have been specifically designed to help the pros “ConQuer the Game.”

Long-time Dynamic member and team leader, Philippe-Olivier “PEX” Crépin commented: “It is an honor for Team Dynamic to represent the leading PC monitor brand for gamers. I have been using the XL2420T since it first launched and its feature set offers tremendous advantages for improving your gameplay. Among the capabilities I really like are its Black eQualizer for greater visibility in dark areas, high contrast ratio that doesn’t strain the eyes, Smart Scaling to switch between screen sizes manually, and smooth 120-Hz refresh rate and fast response time, which greatly reduce the potential for error.”

BenQ has been actively involved in the gaming community and believes in the continuous exchange of ideas and collaboration with legendary gamers towards optimizing its expanding line of professional gaming monitors. Successful launches of the XL2420T last year and the RL2450HT this year have drawn critical acclaim from gamers worldwide. Sophisticated features designed specifically for the serious gamer have made these units the official competition monitors for numerous top-level gaming events. In North America these include tournaments by MLG, E-Sports Entertainment (ESEA), Electronic Sports League (ESL), Texas e-Sports Association (TeSPA), and GIGABYTE™ eSports LAN (GESL), among others.

“At BenQ we’re dedicated to the gamer and our pro-inspired systems reflect that commitment,” said Bob Wudeck, Director of Retail and e-Commerce at BenQ America Corp. “We’re excited to be supporting Team Dynamic and look forward to collaborating with them as we take gaming to higher levels of innovation and performance. Thus far we’ve been impressed with Team Dynamic’s ability to leverage our technology, such as being able to configure and share our monitor’s most compelling settings. We wish them the very best of luck as they engage in key tournaments year round.”

In addition to the MLG Pro Circuit Spring Championship, Team Dynamic is preparing for several June BenQ-sponsored competitions, including the GESL taking place from June 15-17 at the California State Polytechnic University, Pomona, and the ESEA League Season 11 (S11) LAN Playoffs from June 29 to July 1 in Dallas. With a combined $135,000 on the line, some of the best teams from around the world will assemble to claim their portion of the prize pool.

Information on the full line of BenQ gaming monitors is available at http://gaming.benq.com.


BenQ RL2450HT電競顯示器在加州GIGABYTE™ eSports聯賽現身 (BenQ RL2450HT Gaming Monitor to Take Center Stage at GIGABYTE™ eSports LAN in Pomona, Calif.)


BenQ RL2450HT電競顯示器在加州GIGABYTE™ eSports聯賽現身,並以主要贊助廠商身份向全美電競玩家展現FPS設定、黑平衡等特殊功能。



IRVINE, Calif. — June 8, 2012 —BenQ America Corp. today announced that it will be the official gaming monitor sponsor of the GIGABYTE™ eSports LAN (GESL) invitational, enabling participants to “ConQuer the Game” at the LAN’s first North American event, being held from June 15-17 at California State Polytechnic University, Pomona. At the event, professional gamers from around the world will compete for $21,000 in prizes using BenQ’s RL2450HT monitor, designed specifically for professional gaming and engineered to meet the specific needs of eSports athletes. Delivering a supreme real-time strategy (RTS) gaming experience, the RL2450HT will be used for StarCraft® II and League of Legends PC games tournaments.

Sponsored by GIGABYTE™, a leading manufacturer of motherboards and graphics cards, the GESL will feature an $11,000 StarCraft® II tournament and $10,000 League of Legends tournament. Over 600 fans will attend the event live, while more than 45,000 viewers will watch the 64 pro players in action online via live HD streams. Among the competing pros is BenQ-sponsored Team Dynamic.

“Our RL Series monitors have demonstrated their ability to help players not only play the game, but conquer it in a number of major tournaments around the world, and we are excited to watch them flex their muscles again at the inaugural GESL event,” said Bob Wudeck, Director of Retail and e-Commerce at BenQ America Corp. “We are proud to be a part of the GESL in its infancy, and are looking forward to sponsoring more tournaments in the future as it grows.”

The RL2450HT was engineered with input from the world-class StarCraft II professional gaming team, STARTALE, which is sponsored by BenQ. For top-level RTS gamers, the monitor features a 60Hz refresh rate for smooth movement, an LED backlight engine for great color and low power consumption, and a 2ms GtG response time with 12 million to 1 contrast ratio. Proprietary BenQ enhancements on the RL Series professional gaming monitors give gamers a competitive edge over players on other displays.

The RL Series RTS Mode maximizes visibility and optimizes color, while its Black eQualizer enables total visibility by allowing gamers to adjust the screen brightness without over-exposing white levels — revealing critical combat details with improved visibility in darkened areas. The RL Series Display Mode allows gamers to interchange between monitor screen sizes, while the Smart Scaling feature gives them the freedom to scale the screen manually to any custom size — from 17 to 24 inches — depending on their preferences. In addition, the unit’s adjustable height stand allows for optimal screen positioning.

To support competitive gaming, BenQ will be offering its RL2450HT to fans at the GESL at special discount prices. Additional information on the GESL is available at http://thegesl.com.

BenQ新互動式面板獲北美市場關注 (BenQ’s New Interactive Flat Panels Create High-Impact Presentations for Education and Corporate Applications)


BenQ新互動式面板獲北美市場關注,這些互動式產品能提升生活的便利性,高畫質、高對比、大尺寸的特性能為使用者帶來更深刻的體驗。


New Large-Sized 42-Inch, 55-Inch, and 65-Inch Displays With Full HD Resolution Feature Optical Sensing Touch Technology, PIP, Reliable 10-bit PID Panel, and More

IRVINE, Calif. — June 11, 2012 —BenQ America Corp. today introduced new 42-inch, 55-inch, and 65-inch interactive flat panels (IFPs) with 1920x1080p full HD resolution. For education and corporate applications, the new T420, T650, and TL550 combine high dynamic contrast ratios with touch technology and multimedia connectivity to transform ordinary presentations into powerful, impactful experiences.

Combining the power of touch technology with multimedia connectivity, the T420, T650, and TL550 maximize the learning experience for students, while enhancing meeting efficiency, training effectiveness, collaborative discussions, data visualization, and team building exercises in corporate, government, and military applications such as conference rooms and command and control. In addition, the IFPs are ideal for interactive applications in a wide range of environments, including eBoard information displays for menus, airport flight schedules, and much more.

The CCFL T420 and T650 offer dynamic contrast ratios of 4,000:1 and 9,000:1, while the LED TL550 offers a dynamic contrast ratio of 10,000:1. Key features of all three IFPs include:

• Optical Sensing Touch Technology: Provides more accurate control at the four corners of the display. Users can pan, zoom, and scroll through documents and websites with ease.
• Optical Dual Touch Technology: Turns the displayed image or spreadsheet into a multitouch screen — when paired with Windows® 7 — for versatile presenter/listener interaction and collaboration.
• Picture-in-Picture (PIP) Function: Displays two incoming images simultaneously for enhanced productivity.
• Anti-Image Retention: Prevents image ghosting caused by displaying fixed images for an extended period of time.
• Ambient Light Sensor: Delivers optimum visual clarity and color presentation under uniform brightness and low temperature.
• Reliable and Durable10-bit PID Panel: provide support for quick and easy setup, in addition to simultaneous multiprojection display capabilities.
• Integrated Speaker: Makes every presentation more engaging by taking advantage of videos, music, and sound effects.

“Interactive displays bring new life to the average presentation by greatly enhancing efficiency, productivity, and collaboration,” said Lars Yoder, President at BenQ America Corp. “To provide a superior interactive flat panel for business professionals and educators, we have combined our extensive knowledge of these markets with industry-leading visual display technologies. The result is higher and higher interactivity with high-quality and high-impact presentation displays that take meetings and classroom lessons to the next level.”

The IFPs will make their debut at InfoComm 2012 in booth C6026. The new units are available at an MSRP of $2,999 for the T420, $4,999 for the TL550, and $8,999 for the T650. For more information, please visit www.BenQ.us.

BenQ參加ISTE 2012 (ISTE 2012 | June 24-27 | San Diego )


在ISTE,我們展示了許多令人驚嘆的投影機教育應用,也能讓消費者體驗到更好的顯示器視覺體驗。


“At ISTE 2012, BenQ will unveil a number of exciting new products designed to enhance the classroom experience and take learning to ‘Higher and Higher’ levels,” said Lars Yoder, President at BenQ America Corp. “Visitors to our booth will experience our new interactive flat panel displays and our latest SmartEco, interactive, and high-brightness projectors. These products have been designed specifically to provide higher levels of interactivity, efficiency, collaboration, and performance for educators and students, while dramatically reducing total cost of ownership for schools.”

New BenQ Products on Display at ISTE 2012:

Interactive Flat Panels — Higher Interactivity and Learning
BenQ has introduced a brand new line of interactive flat panel displays (IFPs) including 42-inch (T420), 55-inch (TL550), and 65-inch (T650) models. At ISTE 2012, BenQ will showcase the large-sized T650. Combining the power of touch technology with multimedia connectivity, the BenQ IFPs maximize the learning experience by promoting student interaction and allowing teachers to take advantage of a wider variety of teaching tools in class.

Featuring 1920x1080p full HD resolution, the CCFL T420 and T650 offer dynamic contrast ratios of 4,000:1 and 9,000:1 respectively, while the LED TL550 offers a dynamic contrast ratio of 10,000:1. Key features of all three IFPs include:

• Optical Sensing Touch Technology: Provides more accurate control at the four corners of the display. Users can pan, zoom, and scroll through documents and websites with ease.
• Optical Dual Touch Technology: Turns the displayed image or spreadsheet into a multi-touch screen, when paired with Windows® 7, for versatile presenter/listener interaction and collaboration.
• Picture-in-Picture (PIP) Function: Displays two incoming images simultaneously for enhanced productivity.
• Anti-Image Retention: Prevents image ghosting caused by displaying fixed images for an extended period of time.
• Ambient Light Sensor: Detects the amount of ambient light in its surroundings and automatically adjusts the display setting accordingly.
• Reliable and Durable10-bit PID Panel: Delivers optimum visual clarity and color presentation under uniform brightness and low temperature.
• Integrated Speaker: Makes every presentation more engaging by taking advantage of videos, music, and sound effects.
SmartEco™ Projector Series — Higher Efficiency and Savings
On display at ISTE 2012 will be the latest additions to BenQ’s SmartEco™ Projector Series, including the MX816ST and MX851USTI interactive whiteboard projectors. Optimizing whiteboard use, the MX851USTI features a unique aspherical lens precisely calculated and positioned to mirror an 81-inch large-screen projection as close as 0.74 meters from the whiteboard, making it a perfect fit for any classroom. In addition, featuring SmartEco technology, these projectors can reduce power consumption by up to 70 percent while providing exceptional brightness. For schools, this lowers the total cost of ownership by reducing energy bills and extending light source life.

To generate the best image contrast for classrooms of all sizes, the “SmartEco” mode automatically determines the optimal brightness level based on the input source, while a “no source detected” mode automatically lowers brightness to 30 percent when no display has been detected for more than three minutes. With “eco blank” mode, teachers can blank screens when not in use to redirect students’ focus, while lowering light source power consumption to only 30 percent.

PointDraw™ Interactive Projectors – Higher Collaboration and Excitement
Designed to provide teachers and students with the ultimate interactive experience in any classroom setting, the versatile MW860USTi and MP780 ST+ feature BenQ’s second-generation PointDraw™ interactive projection technology with dual pen support. The PointDraw™ Pen 2.0 features a faster response time to support remote interactivity up to 25 feet away from the board or projected surface. Dual pen control is supported by the latest QDraw 2.0 interactive software, enabling endless collaboration through simultaneous teacher-student interaction. With the MW860USTi and MP780 ST+, excitement builds up as students can enjoy taking turns making their contribution to the lesson using their own independent tool bar, which is under the teacher’s complete guidance and control. BenQ’s PointDraw™ technology requires no system calibration so teachers can easily set up their lesson and start by simply turning on the projector and the PointDraw™ pens.

In addition to their enhanced interactivity, the MW860USTi and MP780 ST+ are packed with a number of other powerful features and functions to further future-proof every classroom, including:

• DLP®Link™: maximizes students’ learning by creating an immersive learning environment through 3D visualization.
• WXGA Short-Throw Projection: increases the viewing area by 30 percent compared to XGA, and provides sharper, clearer images with less shadow distractions.
• 20-W Built-In Speaker Power: with audio pass-through and microphone input replaces classroom audio systems at no extra cost.
• LAN Display and Wireless Display Options: provide support for quick and easy setup, in addition to simultaneous multiprojection display capabilities.
• USB Drive Display and Remote Desktop: support PC-less teaching by allowing teachers to simply use a USB flash drive, or remotely access their computers via a wireless mouse and keyboard over the LAN.
1080p High-Brightness Large-Venue Projectors — Higher Performance
Ideal for large spaces like classrooms, lecture halls, and school auditoriums, BenQ’s 1080p high-brightness projectors provide brilliant color performance with boosted readability to improve focus and learning. In addition, the units allow teachers to leave the lights on during video sessions, increasing engagement among students while enabling them to take notes. At ISTE 2012, BenQ will showcase the latest additions to its full line of high-brightness projectors, including the SH960 and SH910.

Stop by BenQ booth 5031 at ISTE 2012 to get the scoop on the company’s latest solutions for higher and higher interactivity, efficiency, collaboration, and performance. To schedule a meeting please contact Veronica Esbona at 954-392-6990 or veronica@ingearpr.com.

BenQ參加美國ESEA電競聯賽 (BenQ Set to ConQuer at ESEA League Season 11 LAN Playoffs)


BenQ成為美國南部最棒電競玩家們的贊助廠商,參加ESEA遊戲聯賽


As Official Gaming Monitor Sponsor, BenQ to Supply High-Performance XL2420T Gaming Monitors for North America’s Top Players

IRVINE, Calif. — June 28, 2012 —BenQ America Corp. today announced that it will serve as the official gaming monitor sponsor for the E-Sports Entertainment (ESEA) League Season 11 (S11) LAN Playoffs, June 29 to July 1 in Dallas, where North America’s top Counter-Strike (CS), Counter-Strike: Source (CS:S), and Team Fortress 2 (TF2) players will compete for an $85,000 purse. All matches throughout the ESEA S11 LAN Playoffs will be played on the cutting-edge BenQ XL2420T gaming monitors. Developed in collaboration with pro gaming legends, the XL2420T is packed with unique features designed to help gamers not just to play the game, but to conquer it — including Black eQualizer, Display Mode, Smart Scaling, and specialized first-person shooter (FPS) and real-time strategy (RTS) modes.

“From our XL2420T monitors to our sponsorships of pro gamers and major events, BenQ has consistently demonstrated its dedication to gaming,” said Bob Wudeck, Director of Retail and e-Commerce at BenQ America Corp. “The ESEA Season 11 LAN Playoffs follow BenQ’s ‘Why Just Play When You Can ConQuer’ tour, having just wrapped up the GIGABYTE™ eSports LAN invitational and the 2012 Major League Gaming Pro Circuit Spring Championship. Throughout these pinnacle events, our gaming monitors have ensured that players perform at their highest level. It has been our pleasure to sponsor these events for several seasons now, and we are looking forward to watching the pros battle it out in another weekend of epic matches.”

The XL Series monitors demonstrate BenQ’s dedication to delivering pro gaming monitors equipped with innovative features that help gamers take their performance to the next level. Offering a 120-Hz refresh rate, 2-ms GtG response time, and 12M:1 dynamic contrast ratio, the XL2420T provides the fundamentals essential to mastering FPS gaming, as well as exclusive features meticulously constructed to provide FPS gamers with the ultimate sense of ease and control.

Features that set the BenQ XL Series apart from other monitors include:

• Black eQualizer color engine technology that allows gamers to brighten the image display without over-exposing white levels, revealing critical combat details with improved visibility in darkened areas.
• Stylish S Switch controller that allows users to swiftly switch between up to three customized display settings for one-touch access for gaming or entertainment.
• Display Mode that allows gamers to interchange between monitor screen sizes, while the Smart Scaling feature gives them the freedom to manually scale the screen to any custom size from 17- to 24-inches.
• Specialized FPS and RTS Preset Modes that enable optimal brightness, contrast, sharpness, and color tint to provide gamers with the vantage point to spot and track their opponents’ every move, even in indistinct situations.
• Game Mode Loader, an online platform that stores exclusive gaming presets used by pro gaming legends, made available to users who can leverage them to their advantage. They can also take the extra step of saving the presets onto the S Switch for quick access.
• Certified NVIDIA 3D Vision® 2-Ready provides gamers with full-HD 3D gaming and entertainment experiences like never before. Additionally, NVIDIA 3D LightBoost™ technology brightens the screen up to twice the original brightness for more vivid viewing.

To support competitive gaming, BenQ will be offering the XL2420T to ESEA fans for a discounted price, both on monitors used in the tournament and new models.

Additional information on the ESEA Season 11 LAN Playoffs is available at eseanews.com. Information on the full line of BenQ gaming monitors is available at gaming.benq.com.

BenQ 投影機在 infoComm發光 (BenQ Projectors Shine Bright at InfoComm 2012)


BenQ藍光雷射投影機獲得Commercial Integrator 的BEST Award」、ProjectorReviews.com的Best In Classroom Award」等獎項,在infoComm獲得關注。


BenQ's Blue Core Laser Projectors Honored With Commercial Integrator BEST Award and ProjectorReviews.com Best In Classroom Award; SH960 Large-Venue Projector Takes Home Rental & Staging Systems/InfoComm Installation Product Award

IRVINE, Calif. — June 21, 2012 —BenQ America Corp. today announced that the company received three awards for its advanced projectors at InfoComm 2012. The LX60ST and LW61ST blue core laser projectors were honored with the Commercial Integrator BEST Award in the category of "Conference/Classroom Projectors." The LW61ST was also presented with a "Best In Classroom" Award by ProjectorReviews.com. The SH960 large-venue projector was the winner of a 2012 Rental & Staging Systems/InfoComm Installation Product Award in the category of "Best Video Projection — 5,500 Lumens or Less."

"InfoComm 2012 was both a fun and amazing show for BenQ, and we are thrilled to have received these prestigious awards," said Lars Yoder, President at BenQ America Corp. "Our LX60ST, LW61ST, and SH960 projectors are packed with innovations designed to optimize the price to performance ratio, while providing exceptional brightness. This is especially important in applications such as education, where budgets are tight, and performance is critical. We are honored that our products are recognized by the Commercial Integrator BEST, ProjectorReviews.com Best In Classroom, and Rental & Staging Systems/InfoComm Installation Product Awards."

The Commercial Integrator BEST Awards recognize products and services that help Commercial Integrator's readers run their businesses better and more profitably. A panel of commercial industry experts, including editors of Commercial Integrator and leading integrators, judged the entries in each of 62 categories based on creativity, innovation, ease of installation or implementation, and business benefits. In the category of "Conference/Classroom Projectors," they chose BenQ's LX60ST and LW61ST, the first short-throw education projectors to feature BenQ's blue core light engine.

ProjectorReviews.com presented the "Best In Classroom" Award (Non-Interactive Projector) to BenQ for the LW61ST as part of its 2012-2013 Classroom Projector Report: Best School Projectors for K-12 Education. For the report, ProjectorReviews.com editors based their selections on 16 recently reviewed projectors plus 60 other recommended projectors for school use, paying close attention to the products' special features and image quality performance.

p>Offering an ultra-high 80,000:1 contrast ratio, the blue core light engine utilizes a laser light source rather than a traditional mercury lamp. The result is up to 20,000 hours of reliable brightness, complete elimination of lamp replacement costs, and a 90 percent reduction in light source power consumption. BenQ's blue core light engine-driven SmartEco Advanced™ technology optimizes the units' light source system to deliver exceptional brightness, longer life, and greater energy efficiency.
p>This year's Rental & Staging Systems/InfoComm Installation Product Awards showcased the most innovative products introduced in 2011. The winners in each category were selected by Rental and Staging Systems' readers after a month of voting. In the category of "Best Video Projection – 5,500 Lumens or Less," they chose BenQ's SH960 large-venue projector.
p>Designed for use in the most demanding settings, the SH960 projector boasts a stunning Full HD 1080p native resolution and 5500 ANSI lumen ultra-high brightness for brilliant images. The SH960 is equipped with a 3000:1 contrast ratio and a native 16:9 aspect ratio with a full 1.07 billion-color palette. The projector's dual-lamp design allows users to opt for maximum brightness or choose an eco-mode that extends lamp life by up to 30 percent. H+V Lens Shift technology gives users flexibility in projector placement, allowing the focal point of the lens to be adjusted in venues where dead-center placement isn't possible.
More information about the BenQ LX60ST, LW61ST, and SH960 projectors is available at www.BenQ.us.

BenQ China 2012明基新人輔導員課程 (BenQ China’s 2012 course for new-hire counselors)


“80後”與”90後”是一個特殊群體,他們身上被打上了深刻的時代烙印:他們個性張揚、敢於表達、充滿朝氣的同時,他們漠視責任、蔑視義務、更加自我…

他們就像筆記型電腦,能創造價值,同時須輕拿輕放,因為易碎。如何做一個新型的輔導員,去輔導這個群體,讓他們更好的為我們所用?

7月3日,BenQ China外點輔導員一起學習、分享、討論,如何當好新世代員工的輔導員!
The newest generation of college graduates in China are, generally speaking, characterized by forthright personalities, a willingness to speak out, and youthful vigor, but also a lackadaisical attitude toward responsibility, contempt for duty, and a certain self-absorption…


They are like notebook computers, able to create value, but requiring cautious treatment due to their fragility. How can one become a new kind of counselor of incoming employees drawn from this group, who can guide them effectively, turn them into valuable contributors? 


On 3 July, BenQ China new-hire counselors took part in a course on how to do just that, learning and sharing and discussing how to be good guide for a new generation of employees.

BenQ China【希望閱讀】5月導讀活動分享 & 圖書募集行動 (BenQ China’s “Reading for Hope” reading and book collection event for May)


經過精心的準備,志工們帶著精心準備的活動再次來到木瀆外來人員子女友好小學,本次將結合五一勞動節,帶給同學們一堂勞動課程,生動的海狸故事,有歌有舞有口號,同學們知道我們要用自己的雙手建造美好的家園。最會做家務的小狗,引得大家陣陣驚歎,原來,只要有心,隨手可以做很多的家務事,自己的事情自己做。天氣暖和了,戶外運動的沙包也可以自己完成,發揮小小的創意,身邊不起眼的舊物,就可以變成運動的好夥伴啦。在愛做夢的童年時光裡,會因為自己的每一個小小實踐,而將夢想變成現實。另外,為鼓勵大家閱讀,協助友好小學籌建閱覽室,BenQ China發起了圖書捐贈活動,號召大家為小朋友們奉獻一份支持,所有適合幼稚園到初三學生閱讀的書籍均可捐贈,熱情的同仁們或拿出學生時代的藏書、或是家中小朋友分享的書籍,每天都會有新奇有趣的書籍加入。
After careful preparation, volunteers ventured once again to an elementary school to read to schoolchildren. This time, the event coincided with China’s Labor Day, so the volunteers came ready with a lesson about labor. The lively story of a certain beaver—complete with songs, dances, and slogans—helped students understand that we must build a wonderful home with our own hands. The children marveled at the story’s dog character, most diligent when it came to household chores. They discovered that if only one has the will, many household tasks can be done easily, without relying on others. We can make the sandbags used for outdoor activities as the weather warms, also providing an opportunity for a little creativity. The old items lying around that never warranted attention can be turned into great exercise props. We love to dream as children, and we can turn dreams into reality by taking action. In addition, to encourage everyone to read, we are helping the school to build a reading room. BenQ China initiated a donation event, calling for everyone to support the children by donating books suitable for children from kindergarten age to third grade. Eager colleagues donated books from their own school years, or books that their own children wished to share. Every day, interesting books were added to the collection.

BenQ China五、六月員工活動 (BenQ employee events in May, June)



六一節與端午節,BenQ China準備了豐富的特賣會;六月蘇州同仁大手牽小手、親近自然的活動則前往採摘成熟的枇杷;浪漫大連之旅(第一梯6/15-17、第二梯6/16-18 )也讓同仁體會自然風光。
To celebrate Dragon Boat Festival, BenQ China held a sale. In June, Suzhou colleagues and their families enjoyed an outdoor event, picking ripe loquat fruit. A romantic trip to Dalian (the first group 15 to 17 June, and the second 16 to 18 June) also gave colleagues a chance to experience nature’s glory.

BenQ委內瑞拉展示會(DSC- PRJ - Floor Day- Venezuela)



BenQ於委內瑞拉購物中心針對終端用戶進行展覽,平均每天參觀人數超過500名!






Event targeted at the end user and helped sale the inventory of the stores carrying BenQ in the Mall. More than 500 people visited our stand on each day!

BenQ墨西哥宣傳活動(PR and Co-branding -Mexico)



BenQ在墨西哥與電影Hugo合作,宣傳包括BenQ投影機和數位相機的最新產品。同時,Israel Bedolla接受「el economista」專訪,與媒體討論我們的最新策略。

As of July 20 you can take amazing gifts BenQ Mexico as projectors and digital cameras.

Save the Date Acquired from The Invention of Hugo Cabret Paramount Video MX Mexico in all its three versions:
- BLU-RAY COMBO + DVD + 3D
- BLU-RAY COMBO + DVD
- DVD

And Israel Bedolla, BenQ Vice President for Latin America, was inverviewed by el economista.

BenQ投影機在聖保羅和里約熱內盧機場進行廣告(Miscellaneous Marketing activities- Brazil)



BenQ投影機在聖保羅和里約熱內盧機場進行廣告,透過機場行李推車加強品牌能見度。

Airport troller in 2 international airports: São Paulo and Rio de Janeiro.

BenQ 拉丁美洲新臉書活動(BenQ Latin America facebook event)



最近墨西哥和巴西的facebook 粉絲專頁都增加新的粉絲,同時BenQ拉美粉絲專頁開始了新活動「 The Most Wanted of BenQ 」


Mexico has 23k followers and in twitter we are close to 3000 fans.
We have give aways and a game for DSC, 122 people have already participated!
BenQ Latin America just started a new game with the GP2 called “The Most Wanted of BenQ”


墨西哥相機行銷活動(DSC Sponsorship Mexico- PR and Co-branding)



BenQ相機和墨西哥搖滾樂團合作,上月拍攝的影片超過三十萬人次點閱,獲得相當大的宣傳效果。
Rock band  
 New Gusana News 
 Video 300,000 in one month 
 Promotion  

墨西哥、巴西電競活動(LCD Gaming- Mexico, Brazil)




BenQ成為墨西哥Starcraft 2 世界盃的合作伙伴,在比賽中使用RL2240H,巴西的電競比賽也同樣吸引目光。

Partnership with Starcraft 2 World Championship Series to be the Official Gaming Monitor of the competition.  (RL2240H)

LCD- Gaming Barcraft– Brazil
Raffles were held and mousepads and pens were given away.

BenQ 電競顯示器持續在歐洲獲獎 (BenQ Gaming Monitors Continue Earning Best Awards)


BenQ 電競顯示器持續獲得好評,包括PC Format、tom’s hardware、Hardware.info等平面或電子媒體,都針對電競顯示器的各項功能給予好評。






UK, PC Format: Gold Award
“The media said: “…concerns aside, the BenQ XL2420T offer super image quality. If that wasn’t enough to tempt you, thanks to Nvidia 3D Vision 2 and Lightboost, it’s the best stereoscopic 3D monitor we’ve seen, too. If you are after a triple 3D screen setup, you are looking at it. The first TN panel that really delivers? We certainly think so.”

Germany, tom’s hardware: Test Winner
The media tested four different gaming monitors: BenQ XL2420t, ASUS VG278H, Dell U2212HM, and Eizo EV2335W-GB.
After comparing several major features BenQ XL2420T was named the winner of this test!
Please read full review on tom's hardware website.
The Netherlands, Computer! Totaal: Editor’s Buying Tip
"Computer! Totaal" is the largest computer magazine in the Netherland with 90,000 monthly subscriptions published two full pages with the review of BenQ's flagman gaming monitor: XL2420T.

The media said: BenQ delivers with the XL2420T everything what a gamer needs to have. All necessary connections, 120Hz refresh rate, fast response time, extensive settings for gamers and a good image quality. This is exactly what a perfect gaming monitor got to have. The price and moderate viewing angle are completely not important because of the big benefits of this screen. Gamers, empty your bank account and buy a BenQ XL2420.”
Based on these grat results "Computer! Totaal" awarded BenQ XL2420T with "Editor's Buying Tip"

The Netherlands, Hardware.info: Gold Award
"Hardware.info" - the second largest hardware portal of the Netherlands had a detailed and deep look in to BenQ XL2420T and summurized:
“Speed is not everything. A monitor should also offer a decent colour display and be reasonably priced, the BenQ is far from being cheap, but it has height adjustable stand, lots of video inputs and built-in USB hub, and gives the best performance when we look at the response time. It is also equipped with 120 Hz display and the other test results are very good too. In short, it’s the ultimate gaming monitor and therefore wins the Gold Award.”
On top of that recently we have received some other good reviews from professional gamers and media. These are just few to mention:
Review by gamer “FOX”, Potugal
Ricardo “FOX” Pacheco - the best Portuguese player of CS 1.6 in Portugal – got a chance to review one of BenQ XL2420T.
He commented:  “The best Gaming Monitor I’ve played”
The review is published on “K1ck eSports Club” website.
“K1ck eSports Club is an association with over 500 Awards in gaming that started its activity in September 2005 and it was registered as a result of the online gaming group K1ck founded in October 1998. K1ck performes in lots of LAN tournaments that take place around the world, mainly in LAN Parties. K1ck was registered in Portugal for legal purposes, despite being a European organization with teams from different countries.
Zhelezo (Hardware), Russia
Zhelezo – Russian well-known magazine specialized on PC hardware and supported products, very appreciated by gamers and overlockers. After a comparative analysis BenQ XL2420T scored 9/10 points.
“The media concluded: “For a TN panel, it has great contrast and colour accuracy, and gamers will love its smooth 120Hz support, but there is much more in BenQ XL2420T: adjustable stand, the wide choice of inputs, the USB hub and the carrying handle built into its stand...”

BenQ和俄羅斯玩家的新合作新挑戰 (“Moscow Five. BenQ”: New Sponsorship – New Challenges)


現在,BenQ是電競團隊「Moscow Five」的主要贊助商了!成立於2001並涉獵多項之名電競遊戲的Moscow Five,將更名為「M5.BenQ」並且憑藉優異的電競實力繼續前進。





Thanks to great efforts from BQru, BenQ is a new official General Sponsor of Wold Champion gaming team: Moscow Five. Starting from June 14th this team carries a new name: “M5.BenQ”.

Founded in 2001, Moscow Five is a Russian eSports organization with roots in Counter-Strike 1.6 (male and female teams), League of Legends, and Dota. In December 2011, Moscow Five recruited the players of Team Empire who qualified to compete in IEM VI in Kiev, where they took the first place, followed immediately by another first placing at IEM VI World Championship Finals in Hanover.

Youri Studenikin, Head of BenQ Russia, commented: “E-sport, as any other professional sport, requires the highest skills from professional gamers, as well as the best equipment. For several years BenQ has been recognized leader in LCD monitors manufacturing, nowadays we also offer flagman gaming monitors XL Series, which are used in major gaming championships around the world. Cooperation with World Champions, M5 team, is our new project, which we believe will bring even more international wins to this dynamic Russian team and will serve well to E-sports development in Russia.

Dima “ddd1ms” Moscow Five project leader added: “It was very important to sign a General Sponsorship agreement. Firstly it means we move in the right direction and our work is highly evaluated. I believed it would be a large and well-known company. The manufacturer of the best gaming monitors would get interested in the best gaming team in the world. Especially if the team is trained in the best traditions on BenQ XL2420T. Starting from now we are M5.BenQ – and I congratulate all of you!”

Konstantin Pikiner “groove”, project manager said: BenQ is truly a world leader in LED displays manufacturing. In February this year, right before we started negotiations of possible cooperation, we equipped our training base with BenQ XL2420T. Back then we made a choice based on years of professional gaming experience, and did not regret it: training on these monitors during only two weeks helped our team to become a World Champion in League of Legends in Intel Extreme Masters in Hannover. I am sure, having the support of BenQ Moscow Five will achieve even more.”

To follow M5.BenQ please visit:
www.moscowfive.ru
http://www.facebook.com/MoscowFive
twitter.com/MoscowFive
http://www.youtube.com/moscowfive
http://www.own3d.tv/MoscowFive

BenQ 六場 roadshow 在英國 (Steljes Shape 6 venue event UK Roadshow )


近期內,BenQ 的六場 roadshow 在英國舉行,在六個銷售區域進行展示,並且接觸到進行32場綠色研討會,接觸到600位經銷商。


BenQ only platinum sponsor
6 x  vendor exhibition areas
32 x Green-AV seminars
600 resellers
Visitors followed up by phone
with bundle offers
http://youtu.be/j_gazDNNWcA
http://youtu.be/FtuakXX6OmM

2012年7月22日 星期日

ESL聯賽在波蘭畫下完美句點 (ESL Pro Season IV Finals in Poland)


BenQ 和ESL(Electronic Sports League電子競賽聯盟)的合作非常成功,日前ESL聯賽在波蘭畫下完美句點,緊接著我們就與波蘭ESL簽訂了新的合作關係,更增強BenQ品牌在電競領域的正面形象。
Continuing its successful cooperation with the Electronic Sports League (ESL) BenQ decided to expend it and signed a new agreement with ESL Poland earlier this May. The main target of new cooperation is to strengthen BenQ’s brand awareness among Polish gamers via ESL community and ESL Pro Series 2012 – national league for professional gamers.

“We are very excited to have BenQ’s support during our gamming tournaments and events. It helps us to provide gamers with the best possible environment to compete and win.” – said Krzysztof Pikiewicz, CEO Turtle Entertainment Poland (the official agency of ESL). “BenQ has a long history in supporting e-sport in Poland. We hope that our cooperation will help the growth of both good reputation of gaming in Poland and BenQ’s excellent gaming monitors.”
First results of this cooperation have been seen during ESL Pro Series Season IV Finals in June 23-24 in Zabrze.

“It’s an honour for BenQ to provide monitors for the best gamers” said Kris Sulowicz, Country Manager, BenQ Poland. "We are confident that our gaming monitors designed by professional gamers and dedicated to gamers will support the struggle for the top trophies and ensure gamers get the highest level of comfort to compete" - he added.

The first day of ESL Pro Series Season IV Finals covered the official opening, qualifications in the lobby and FIFA 2012 Finals.
The second day showed a great duel in Counter Strike between ESC Gaming (World Champion of IEM Season VI, March 2012) and BenQ.DELTAeSPORTS.com. After a very tense struggle BenQ.DELTAeSPORTS.com unfortunately gave a way to ESC Gaming who won the ESL Pro Series.

At the same time in a special BenQ zone, open tournament was played in the StarCraft II (June 23) and the final phase of GoPL4LoL 5vs5 (June 24). The zone was equipped with BenQ’s monitors: all visitors and gamers had a chance to try BenQ XL2420T and BenQ RL2450H monitors in action. All games were showed on a big screen using BenQ’s projectors and were commented by the best casters from ESL TV Poland.

One of the first experiences and great challenges for both parties was hte use of BenQ’s interactive Flat Panel T420 which showed a specially designed interactive application: all visitors got an easy access to the event map, schedule and information about BenQ gaming monitors.

All in one, it was an emotional and unforgettable weekend. More than 3000 gamers came to watch professionals in play, share their experience and just have fun among the same young people with whom they have so little, but so important in common: gaming!

BenQ投影機、相機在歐洲獲獎 (BenQ Europe Top PRJ & DSC Awards / Reviews)


BenQ投影機、相機在歐洲獲獎,包括IXBT.com、allprojectors.ru、N-TV、Audiovision、Computer Magazin、Super Foto Digital、PCGO,都給予BenQ產品優良的評價。


BlueCore Laser video reviews BenQ Russia
- IXBT.com - http://www.ixbt.com/ftp/video/ixbttv/benq-lw61st/
- allprojectors.ru: http://www.allprojectors.ru/news/6265

BQde - W703D round-up > N-TV:
- Video link - http://www.n-tv.de/mediathek/videos/ratgeber/Die-besten-Beamer-article6424431.html
- Comparison of beamers (from 700€ because cheaper projectors don´t provide the needed image resolution) suitable for outside public viewing (European Championship)
>> price segment: 700-1500€ >> BenQ W703D vs. Mitsubishi C3900
Pros BenQ: lowest price; high lumen; speakers; 3D >> cost-benefit-ratio = 3 points / suitable for EM = 2 points

Conclusion:
BenQ = best projector in the entry level with the best price/ratio performance
+ small + mobile; low price; sufficient brightness

BQde - W7000 review + award > Audiovision:
- "BenQ has increased the light intensity and the quality what makes the W7000 to be the ideal 3D DLP projector for home theatre with large screen. Also the equipment with lens shift, colour management, motion smoothing and sharp zoom lens are really convincing.

BQde - W700 review + award > Computer Magazin:
- Test winner / price-performance winner (2,1)
- Pros: image performance, equipment, operational noise, price/performance

BQes - GH700 review > Super Foto Digital:
- Perfect example that BenQ can be on the front cover of a magazine next to the other
 brands like Canon, Nikon and Panasonic!
- Focal range and ergonomics of the camera are two of its strengths
- Realistic colors, a powerful zoom and night shot mode very well accomplished
- With a very successful exposition mode, it is possible to solve the contrasts of light and
 also to offer very realistic colors
BQde - GH700 review + award > PCgo :
- Handy / easy to use / image quality day & night
- The super zoom camera comes with a 21-times optical zoom and an image resolution
 of up to 16 megapixels. The picture quality was able to convince both - daylight and
 nighttime conditions.
- A fast image processing allows multiple types of continuous shooting.

BenQ 產品在IFA 2012 亮相 (Press meeting on the occasion of IFA 2012)



BenQ Germany參加 IFA 2012 PREVIEW,展示G1相機、GW2750HM顯示器、W703D投影機。超過200人前來參加展覽。G1也成為本次三項「PREVIEW Innovation award」其中之一。


BenQ Germany took part at the PREVIEW press meetings on the occasion of IFA in Hamburg and Munich in July. BenQ showcased the DSC G1, GW2750HM with BlackDiamond and the W703D Projector. 


More than 200 Journalists attending the PREVIEW press events in Hamburg and Hamburg were requested to vote for their top 3 product highlights in regard of “Innovation”. The BenQ G1 was one of the three winners of this year’s PREVIEW Innovation award. 


The PREVIEW award really can be held in high esteem as the journalists represent not only one magazine but together represent such a vast range of media from financial dailies and economic magazines to consumer press.

BenQ在俄羅斯多所學校裝設藍光投影機 (BQru BlueCore Laser pilot program installation)

BenQ在俄羅斯多所學校裝設藍光投影機!安裝活動與當地經銷商合作,展現我們已經具有「ready-made solution」的投影解決方案實力!


l   Russian State University Higher School of Economics (HSE) Social Sciences & Management Natural Sciences Engineering & Technology Arts & Humanities link

l   World University Rank (TOP 551-600) link and  TOP 10 Russian financial university.  HSE was founded in 1992 and in October 2011 registered more 12,000 undergraduate students are studying at the HSE in Moscow. The HSE has 3 regional branches: St. Petersburg, Nizhny Novgorod and Perm link   

l   We have agreement with one of the BenQ official projectors distributor in Russia “Laserny mir” (this name means the laser world) to participate and help us in this installation. So the “Laserny mir” provide us with Classic Solution Screen 16:9 and Ceiling Mount. Head of Sales department “Laserny mir”  company Elena Odintsova supervise this installation.

l   The latest news with BenQ Laser Core photo report from “Laserny mir” website link

l   Why this school and distributor, because we decide to install Laser Core Prj at the best-known Russian universities in Moscow (two units), Novosibirsk, Siberia region (one unit) and Kazan, Volga region (one unit) as promo. And HSE installation was the first our report. We are still waiting photo and reports from this higher schools. The “Laserny mir” company more than twenty years provide in Russia audio, video and home cinema professional solutions.

BlueCore Laser projector installation in the Higher School of Economics in Moscow ! installation was done in cooperation with ‘Laserny mir’ which is the biggest PRJ distributor in Russia. Please take this good example as reference for your local BlueCore Laser pilot programs.

And the second BlueCore Laser installation in Russia. Next to the installation in the Higher School of Economics in Moscow, BQru shared with me the installation at the Novosibirsk State University. Please find below and attached the pictures of the installation. This installation was executed in cooperation with ‘Technocity’ distributor.

The third BlueCore Laser pilot program installation in Russia. This installation is executed at the Kazan State Medical Academy in Kazan which is one of the biggest and famous higher medical education institutes in Russia. The installation was done in cooperation with Giga Line dealer. For this installation a ‘ready-made solution’ was initiated which included an interactive Panaboard UB-T780 (77'') and a Classic wall mount solution. 

2012年7月19日 星期四

電競顯示器現身印度 (XL/RL Gaming Monitors Experience at BYOC Summer 2012 in India)


BenQ日前參加集結電競愛好者的BYOC Summer 2012,BenQ提供多台XL/RL系列電競顯示器於現場供玩家試用,更打響BenQ在電競領域的知名度。


BYOC is abbreviation for "Bring Your Own Computer", gamers can bring their own computers & consoles to connect on a single network (LAN) and play multi-player games. It was started from 2007 and has become the largest gaming event in India now. 2012 tournaments were held with Counter Strike, DOTA, Call of Duty, Battlefield, Need For Speed and so on. Over 500 participants and 1,000 viewers joined the 3-Day event for 60 hours non-stop gaming fiesta from June 22 to 24.

As the display sponsor, BenQ India provided 10 units of RL2240H for competition on the stage and had brand exposure at entire venue.  Another 6 units of XL2420T & RL2450H were provided to NVIDIA to demonstrate the 3D performance at their booth.

BenQ gaming monitors not only showcased at NVIDIA booth but also placed on Cheng You booth, where also attracted over 500 viewers to experience our gaming monitors in person.

GW系列顯示器在日本推出 (GW-series Launch in Japan)



日前多款GW系列顯示器在日本推出,包括GW2450HM在Kakaku.com網站的評測、或VA LED技術在日本受到的關注,都展現了我們的產品實力。


- GW2450HM Review on Kakaku.com
Kakaku.com is the biggest consumer commodity comparison search site in Japan. Most end users rely on it to find useful product information before they make purchase decision. GW2450HM is introduced as VA LED monitor with good performance and reasonable price.  The key features like deep black, minimized light leakage, 5000:1 high contrast ratio, 20M:1 dynamic contrast ratio and 4ms response time are also introduced in depth. In order to show VA’s superior picture quality, GW2450HM was compared to a normal monitor where audience can easily see the differences between TN and VA.  Furthermore, end users can link to BenQ Japan e-shop to purchase GW2450HM online if they are interested in it. Thus the effect of product review can benefit real sales directly.


- Creative Giveaway featuring VA LED technology
After Tohoku earthquake and tsunami, energy-saving is always a hot topic in Japan. With the power shortages in Japan and summer just around the corner, BenQ Japan had come out a very creative folding fan, which not only delivers VA LED product feature but echoes to energy-saving needs appropriately. When opening the fan, the very Japanese style design reminds people of “wide viewing angle” VA LED feature with its 178 degree indication. And folding fan is also a very practical item when electricity is constrained during summer time. The fans will be given to channel partners, retailers and end users to draw more attention and help people to memorize the key feature of BenQ VA monitor. Even a small giveaway, BenQ Japan shows their creativity to market products.

投影機VIP club在以色列(VIP Club - Projector meeting in Israel)


五月底BenQ舉行了投影機零售經銷夥伴聚會,溝通近期策略與產品資訊,在舒適的環境中,加深大家對BenQ投影機強調娛樂的印象。


On May 31st, 2012, BenQ Middle East held a cozy and compact projector VIP meeting in Israel. 45 key channel partners including dealers, system integrators, and retailers were invited for an in-depth communication about BenQ group updates and new projector lineup introduction. With this soft and warm meeting, we conveyed BenQ band and product key messages, and also strengthened relationship with key partners.

BenQ在亞太區獲得多個獎項 (BenQ Won Eight Awards from Thailand, Malaysia, Turkey and Indonesia)


BenQ顯示器於六月在泰國、土耳其、馬來西亞獲得媒體肯定,DSC GH200也在印尼獲得正面回饋。








With great pleasure and pride, BenQ monitors won seven awards in June from Thailand, Turkey and Malaysia media. And DSC GH200 won Silver award from HWM magazine from Indonesia.

-  GW2250 won 3 golden awards from Vmodtech website from Thailand, including
“Good Performance” “Good Value” “Good Innovation”, BenQ GW LCD earned the highest recommendation in June.

土耳其相機零售商培訓 (Creative DSC Retailer Training and Shop Display in Turkey)


為確保BenQ在土耳其的銷售成績,BenQ Turkey舉辦相機零售商培訓,實地演練LM100相機適合戶外活動的四防功能。


To secure good sales momentum in retail market, BenQ Turkey arranged a series of training program and DSC product display with the channel partners in June.

- Sales Training
At the training, to impress audience, BenQ Turkey showcased products in a more creative way. Take LM100 as example, it was placed in water bottle, in a refrigerator and dropped to the soil ground to prove its 4 ways protection.  All those demo scenarios were taken and shared on BenQ Turkey Facebook to let more people realize LM100 key features. By those photo sharing, simple and clear message were delivered!


-  Shop Display
The full lineup of BenQ DSC was well demonstrated at Denix, our retail partner. Our DSC was also introduced at Denix’s website, Twitter site, flyer and newspaper ads. 



DSC workshop在台北展現紫色的力量 (Purple Power! Digital Camera Purple Warrior Workshop in Taipei)


為了讓BenQ 相機的各項功能能夠更清楚的傳達給消費者,BenQ Asia Pacific舉辦DSC workshop在戶外直接體驗BenQ 相機各項功能,也分享了相機的策略和新機G1的各項特色。


In order to well communicate BenQ and DSC product features to consumers, BenQ Asia Pacific conducted the first Purple Warrior Workshop from July 5th to 7th.  The selected best Sales and promoters from Middle East, Turkey and Thailand were invited and trained at one-day workshop, and an outdoor-shooting was also arranged to have hands-on experience on G1. Through Purple Power workshop, we expect to build a strong and knowledgeable team in every country, to enhance consumers’ BenQ experience in the last mile.

At workshop, after a short introduction about Taiwan and BenQ Group update, we talked about DSC product strategies, our unique technologies/features and the new focus model G1.  Thanks for TPC’s support, we also demonstrated full range DSC.  A group discussion on shop-front sales skills: how to introduce BenQ properly, how to sell products based on customers’ needs, and the way to do on-site demo were well discussed.  We also invited one professional photographer to train the attendees how to use G1 to take excellent photos.

At the end of the workshop, CY shared what’s the Purple Warrior Spirit through the story of Taiwu tribe’s hometown re-establishment story.  The Purple Power workshop certificate and a symbol of warrior, brave band, were given to each attendee. We encourage BenQ Purple Warrior to fight for BenQ and convey our spirits, our products to more people in the local markets. 

On Sat. morning, we specially arranged a G1 photo contest accompanied by the sightseeing tour – we visited YangMingShan national park and the Shung Ye Museum of Formosan Aborigines to see the original beauty of Taiwan.  During the day tour, they practiced G1’s power and took their best photos for the competition! 

和BenQ一起投影歐洲盃精彩賽事 (Euro Cup Hot Season Promotion in Lebanon and Turkey)

歐洲足球季節來臨,BenQ投影機進駐土耳其和黎巴嫩運動酒吧,讓球迷們可以在熱烈的氣氛當中享受大螢幕的熱血快感!我們也因此在耳其獲得了銷售佳績!

It’s soccer season in Europe! BenQ Middle East and BenQ Turkey both catch the hot season to promote BenQ video projector to sports fans.

In Lebanon, BenQ Middle East successfully setup 10pcs of W700 at the “Link, Dine & Bowl”, a bowling restaurant in Antelias, Beirut. It’s the first restaurant who provided HD broadcast on UEFA (Union of European Football Associations) games. BenQ projectors were setup both in in-door and out-door areas for guests to enjoy the game. 

2012年7月18日 星期三

BenQ雷射投影機在日本教育展廣受好評 (Thumbs up for BenQ Laser Projector in New Education Expo 2012 in Japan)

BenQ參加在大阪與東京舉行的Uchida Yoko New Education Expo教育展,已考量成本的SmartEco和多種投影機型吸引消費者目光。
In Japan, one of the most important education exhibition - The Uchida Yoko New Education Expo was held in Tokyo and Osaka respectively in June; and BenQ is one of exhibitor who provided the best display solution to improve the future education quality. Over 700 visitors stopped by BenQ booth were impressed by LW61ST laser projector with its lamp free saving maintenance cost and SmartEco™ Advanced power saving function.  The demonstration of laser projector received the best reaction from visitors and they all had a blast. Besides laser projector, the GP2 is also an interesting item for visitors as personal and education use.  The latest GW series monitor- GW2250HM also introduced as the VA LED monitor best for photo viewing and movie watching. The increasing visibility of BenQ products in UY New Education Expo helps us reached out more potential BenQ lovers in the education market!

BenQ參加曼谷影音展 (BenQ Participated Bangkok Audio/Video Show 2012 in Thailand)


BenQ參加曼谷影音展,在高端影音使用者聚集的展覽中,秀出家用投影機的各種影音娛樂可能。
Bangkok AV show was held from Jun. 28th~ Jul. 1st in Grand Mercure Fortune Bangkok Hotel where visitors could check the most updated high-end audio and video products. BenQ Thailand demonstrated W7000 with integrated lens and curve screens and W710ST our leading short-throw home video projector, together with full line up W-series.  During the 4-day event, BenQ Thailand got good sales result and had prospective orders in discussion.

GP2參展Camping Expo,廣受韓國消費者喜愛 (GP2 Favored by Users at Camping Expo in Korea)


因電視介紹帶起熱潮的Camping Expo展現了韓國近兩年的野營熱潮,BenQ參加了本屆於7/14-17舉辦的活動,展示GP2方便攜帶的行動娛樂特色,四天活動中共售出30台GP2,令人驚艷。

Camping is one of the hot activities in Korea currently; the fever was brought up by a TV program, which highly promotes the camping fun in these two years. To catch the trend and develop more potential GP2 customers, BenQ Korea participated in Korea Autocamping show 2012 from June 14th to 17th in Seoul. 

Over 30,000 visitors attended the expo, and around 10,000+ people visited BenQ booth in 4 days. BenQ Korea demonstrated GP2 inside a tent, showing how it could be used in a camping scenario. Visitors were surprised with GP2’s compact size, short projection distance and strong connectivity, which do bring more fun to outdoor activities. 30pcs GP2 was sold in 4 days.  We expect more interesting events targeting at potential customers to come.


BenQ Thailand上月參加兩場教育研討會 (BenQ Thailand Participated two Education Meetings in June)


BenQ Thailand上月參加「Science & Technology Education Meeting」與「Deputy Director of basic education institute of Thailand annual meeting」以MX815ST 和IFP TL550為例,展示我們在教育投影機的成效,並鞏固在教育界的夥伴關係。


BenQ Thailand aggressively develops education market and joined two education meetings in June. At those two events, full lineup of education projectors were displayed, while MX815ST and IFP TL550 were live demonstrated to teachers and top managers of schools.

- Science & Technology Education Meeting was held from Jun 14th to 15th in Winsor Suit Bangkok Hotel. Targeting at school teachers and university lecturers of science and technology subject, BenQ showcase full lineup projectors to school faculty, and had a 30min. brand and product presentation at the stage.

- Deputy Director of basic education institute of Thailand annual meeting was from Jun 17th to 19th in Lotus Pangsuankeaw Chieng Mai Hotel for vice directors and top managers in schools. More than 3,000 attendees participated the meeting, where we set up one booth showcasing our projection solution.

Through proactively participated in education meetings, BenQ Thailand not only effectivly communicated our brand and products to the right target audience, but also strengthen the relationship to cook possible orders in the near future.

GP2前進泰國Apple iStore (GP2 displays at Apple iStore in Thailand)



GP2在泰國的Apple iStore成功吸引目光,在BenQ Thailand的積極導入下,已有10間iStore商店銷售GP2產品,提升BenQ的能見度並跟上智慧型手機熱潮!


GP2 has successfully knocked i-Store and been sold there in Thailand. BenQ Thailand spent lots effort on pushing GP2 to i-Store, and now we have 10 shops selling GP2 in i-Store Thailand. With i-Store demo, GP2 can promptly accumulate BenQ brand awareness of premium product and tide the product feature to i-Phone easily and clearly.

2012年7月17日 星期二

BenQ攜手歌手薛凱琪出鏡其MV《倒刺》(BenQ joins singer Fiona Sit in producing music video for hit song)


BenQ借出MX761及MP512ST為香港人氣歌手薛凱琪首支自導自演的MV《倒刺》助陣,並在MV最後有醒目LOGO露出

BenQ provided the MX761 and MP512ST projectors for use in making the popular Hong Kong singer’s music video for the song “Filicious”. The video was the first that the singer both directed and starred in, and at the end of the clip, the BenQ logo makes a prominent appearance.

BenQ贊助Starswar 7廣受好評,助力完成中國大陸首秀盛宴 (Starswar 7 positively received, makes debut at event in China)


6月16日至17日,由明基參與贊助的StarsWar7在上海圓滿落幕。本次比賽,明基提供了遊戲王RL2450HT(比賽區)和電勁王XL2420T(主舞臺),賽後,明基中國區顯示器高級經理陳偉強和世界著名魔獸選手Grubby接受媒體採訪,Grubby現場熟練調試明基顯示器引來觀眾陣陣驚呼。
On 16 and 17 June, the BenQ-sponsored StarsWar7 had a successful run in Shanghai. For this competition, BenQ provided the RL2450HT monitor (for the competition area) and XL2420T (for the main stage). After the competition, BenQ China’s monitor senior executive Vito Chen and world-famous WoW gamer Grubby were interviewed by the media. Grubby’s finely honed skills at the BenQ’s monitor caused the audience to exclaim in amazement time and time again.

中國2012 DNF黃金大獎賽順利收官 BenQ「機械大師」邀您體驗暢爽手感 (China’s 2012 DNF Gold Award competition successfully concludes—”Hardware master” BenQ invites you to experience the lush feel of its gaming peripherals)


7月1日,騰訊遊戲旗下的DNF黃金大獎賽總決賽在上海圓滿落幕。明基作為本次比賽的外設合作方,為本次提供了最佳外設配置:明基電勁王XL2420T顯示器和“冠軍之路”系列之雷神X300主機殼。此外,關注本次比賽微博的電競迷還有機會獲得天機鏡KX980專業機械鍵盤。賽內賽外引爆又一輪明基電競狂潮。

On 1 July, the championship match of Tencent Games’ DNF Gold Award tournament was staged in Shanghai. BenQ was the peripherals partner for the tournament, providing the best peripherals equipment: BenQ’s XL2420T gaming monitor and its “The Way of Champion” series’ X300 PC case. In addition, gaming fans who followed the match on the Weibo messaging service also had an opportunity to win a KX980 professional mechanical keyboard. Inside and outside the match venue, a BenQ gaming craze was ignited.

步步為營 BenQ China打造蕪湖電競網吧立體案例 (Moving deliberately, BenQ China helps propel Wuhu Internet cafe’s popularity)



安徽蕪湖的飛飛網咖購入200台明基電競遊戲顯示器,以打造蕪湖第一網吧,並與明基攜手舉辦了“明基杯”飛飛網咖電競大獎賽,決賽現場更邀請了前CS世界冠軍Alex到場助陣。據悉,飛飛網咖通過此次活動,加上不錯的硬體設施開業2個月時間上座率達到七八成。



Fei Fei Cyber Cafe in Wuhu, Anhui Province purchased 200 BenQ gaming monitors, using them to build itself into Wuhu’s #1 Internet cafe. It also joined with BenQ in organizing the “BenQ Cup” Fei Fei Cyber Cafe gaming tournament. For the championship match, we invited former CS world champion Alex to add to the excitement. According to those in the know, after this event, and drawing on its excellent hardware equipment, Fei Fei Cyber Cafe reached 78% of its seating capacity during its first two months in business.

K1電視聯賽第二賽季打響,BenQ TFE首站告捷 (Second season of K1’s televised gaming matches commences with victory for BenQ TFE)



日前,K1 2012第二賽季的比賽已經打響,BENQTFE第一時間報名參賽。7月7日K1第二賽季上海區預選賽在極度空間網吧舉行,共11支戰隊報名參賽,經過激烈的角逐,BENQTFE拿下了上海省際冠軍。






The second season of K1 televised gaming matches has already begun. BenQ TFE signed on to compete at the earliest opportunity. On 7 July, qualifying matches for the second season of K1 took place at Shanghai’s popular Jidu Kongjian Internet Café. In all, eleven teams registered to compete, and after fiercely contested matches, BenQ TFE emerged as Shanghai’s provincial champions.

BenQ China Qdesk個人案例徵集,12個案例入圍,現已進入拍照取材階段 (BenQ China Qdesk personal setup contest enters media collection phase with 12 finalists)



6月份的“尋找失落的糖果罐”——Qdesk個人案例徵集目前已徵集到有效案例66個,經過篩選共有12個案例進入取材入編階段。

June’s “Search for a Lost Candy Jar”—Qdesk’s personal setup contest—has already drawn 66 valid entries. After screening, twelve finalists have entered the media collection phase of gathering photos and other materials.

中國「明基杯」飛飛網咖大獎賽順利落幕,BenQ電競遊戲顯示器大放光彩 (China’s “BenQ Cup” gaming tournament at Fei Fei Cyber Cafe successfully concludes—BenQ gaming monitors shine)


歷經1個月的預決賽,7月1日,2012“明基杯”飛飛網咖大獎賽決賽在安徽蕪湖飛飛網咖順利落下帷幕。3個項目共60名選手逐鹿廝殺,近200台明基頂級專業電競顯示器XL2420T及RL2450H助力選手奪冠,讓所有玩家一展身手,圓電競之夢!決賽現場邀請CS前世界冠軍Alex親臨現場,更是讓原本已熱鬧非凡的現場更加火爆!




After one month of qualifying rounds, on 1 July, the “BenQ Cup” Fei Fei Cyber Cafe Tournament’s championship match took place in the city of Wuhu in Anhui Province. The championship round featured 60 competitors, with nearly 200 of BenQ’s premium gaming monitors—the XL2420T and RL2450H—helping them in their quest for ultimate victory. The monitors enabled all the gamers to show their skills to their full potential in their quest to make gaming dreams come true. Former CS world champion Alex was invited to make an appearance at the championship match, adding to the excitement at an already boisterous venue.

BenQ China GP2線下體驗活動——光影隨行,城市駕車尋寶活動,現已正式開始接受報名 (BenQ China begins taking registration for urban treasure hunt event using the GP2)



7月15日開始,BenQ China舉行GP2線下體驗活動——光影隨行,城市駕車尋寶活動,現已正式開始接受報名。尋寶過程中將使用密碼收集、經典再現、密文破解、神秘旋律、光影謎團等鮮為人知的謎題方式,通過GP2和iPhone破解各種謎團與線索、尋找特別而又神秘的城市美麗角落、完成刺激而又新奇的任務,來發現北京那些你最熟悉的陌生地,尋找一件神秘卻又有意義的寶藏。




Beginning 15 July, BenQ China began accepting registration for an urban treasure hunt in which drivers will make use of the GP2 in their search. The event makes use of a puzzle-like approach including collection of passwords, deciphering of coded documents, mystery melodies, riddle solving, and so on. Using the GP2 and iPhone, contestants will solve various riddles and access clues, search for unusual and secret corners of the city, and complete an exciting and novel mission. In the course of their adventure, they will discover a treasure of mystery and significance in the Beijing that is at once so familiar, yet unknown.

BenQ首推數字標牌商用顯示器,亮相上海數字標牌展 (BenQ introduces first digital signage displays at Shanghai expo)



BenQ在今年上海國際數字標牌及觸摸查詢技術展覽會上正式推出全新大尺寸顯示產品。首波主打業界領先的大尺寸數位標牌商用顯示器,包括42英寸TL420S、46英寸TL460S及55英寸TL550S等,以及具觸控功能的42英寸T420、55英寸TL550及65英寸TL650等。現場呈現了三項系統解決方案:完全通過軟體實現的異形拼接方案;65英寸的觸摸大螢幕點餐系統方案;以及人臉識別並定向播放方案。





BenQ officially launched all-new large-format display products at the Shanghai International Digital Signage & Touch Technology Exhibition. BenQ’s first products in the space are industry-leading large-format digital signage displays, including the 42-inch TL420S, 46-inch TL460S, and 55-inch TL550S, as well as the touch-enabled 42-inch T420, 55-inch TL550, and 65-inch TL650. At the venue, BenQ displayed three system solutions: completely software-implemented varied-shape image stitching; a restaurant ordering system based on a 65-inch touchscreen; and a directional playback solution with face recognition.

「因時而變 開拓未來」2012 BenQ掃描器中國核心經銷商會議順利召開 (BenQ holds a successful summit with key scanner distributors in China)



6月底,BenQ掃描器全國核心經銷商彙聚山清水秀的美麗小鎮陽朔,同明基共商未來發展策略。此次會議上BenQ展示了2012年度新品(4大系列共6款新品),通過報告向經銷商夥伴們指出目前行業發展的大趨勢,並邀請資深代理商做了實戰型的經驗分享。給力的產品+給力的政策,給到場經銷商們打了一劑強心針,當場獲得了607台有效訂單,其中中高端新品訂貨數量占比高達63%!

In late June, BenQ’s core scanner distributors gathered in the picturesque mountain town of Yangshuo, meeting with BenQ to discuss future development strategies. At the meeting, BenQ demoed its new products for 2012 (six new models among the four main scanner series). BenQ presented reports to describe the major industry development trends currently in play, and invited long-time sales agents to share their experiences. A combination of appealing products and promising strategy provided a powerful boost to the distributors in attendance, and the result was that orders totaling 607 scanners were placed right at the venue, with high-end models accounting for 63% of those.

BenQ 3D Smart LED大型液晶全新上市 (BenQ 3D Smart LED TVs debut)



智慧型電視推陳出新,除了講究實用性,豐富的應用軟體內容是決勝關鍵,BenQ針對台灣消費者「在地化」需求量身打造,國產第一率先推出3D Smart LED大型液晶42型E42-6500,內建豐富中文Apps應用軟體與親子互動內容,讓消費者可以輕鬆挑豐富學,為首家以親子共享為定位的品牌。透過豐富中英文親子教育Apps應用程式、內建上百本免費有聲書,以及線上影音智慧分類,精選最適合台灣親子的優質兒童節目,讓家長輕鬆與孩子共享優質互動時光;其他多樣智慧功能,透過便捷的操作介面,掌握數位生活、享受影音資訊更加聰明,新機更搭載偏光式3D技術,以出色舒適的畫質享受身歷其境的視覺饗宴,BenQ 3D Smart LED大型液晶建議售價NT$29,900。

BenQ明基亞太台灣區總經理董于震表示,台灣智慧手機滲透率突破三成,可見台灣市場對智慧裝置的熟悉度已臻成熟,上網的生活型態也普及到家庭。據資料研究顯示*,3D電視出貨佔比將從2011年的3.5%成長到2014年的30%;而智慧型電視的出貨量也持續提升,預估佔比將從2011年的12%成長到2014年的45%,可見電視結合3D、聯網功能是趨勢所在。BenQ以內建「在地化」內容的差異特點進入此塊潛力市場,並尤其針對大型液晶主要的家庭族群,提供豐富的親子Apps應用軟體,更貼近台灣消費者使用習慣。

明基電通產品技術中心總經理陳其宏表示,台灣上網環境的成熟發展,加上智慧型產品的普及,讓消費者上網變得無所不在,即便在家也不僅侷限於使用個人電腦上網,更帶動了智慧型電視的成長,實現數位家庭的生活型態。在使用習慣的建立上,智慧型電視的內容是否能夠符合「在地化」、「豐富化」才是普及的關鍵。BenQ提供台灣消費者在地中文、類別豐富、且與有線電視差異化的內容及Apps應用軟體,才能創造出市場區隔性,創造「好找、好看、好用」的價值。
New Smart TVs not only emphasize usability, but also their rich array of software, which is a key to their competitiveness. BenQ has tailored its offerings to the specific needs of Taiwanese, launching the first domestically-made 3D Smart TV, the LED-backlit 42” E42-6500. With a bountiful array of apps built in and family-oriented interactive media content, the E42-6500 ensures that consumers are never short of educational and entertainment options, positioning BenQ as the first Smart TV brand geared to family sharing. Through a plentiful choice of Chinese- and English-language home education apps, more than a hundred free audio books, and organized online media, including a selection of the best children’s programming for Taiwanese families, the E42-6500 makes it easy for parents to spend quality time with their children. A diverse range of other smart features is accessible via an easy-to-navigate interface, letting users manage their digital lives, and more intelligently access digital content. Moreover, new models incorporate polarized 3D system technology, providing an immersive yet comfortable viewing experience. BenQ’s 3D Smart LED TV carries a suggested retail price of NT$29,900.

BenQ Taiwan general manager Robert Dung noted that smartphone market penetration in Taiwan has passed 30%, making it apparent that the Taiwanese market for smart devices is maturing, as the connected lifestyle extends to families. Studies show that the share of overall TV shipments taken by 3D TVs will rise from 12% in 2011 to 45% in 2014, showing that televisions incorporating 3D technology and Internet connectivity are a conspicuous trend. BenQ is drawing on its integrated “localized” content as a differentiating feature as it enters this market. Moreover, it is targeting families, with their preference for large-screen LCD TVs, providing a rich array of family-oriented apps to accommodate the usage habits of Taiwanese consumers.

Peter Chen, general manager of BenQ Corporation’s Product Technology Center, noted that the mature development of Taiwan’s Internet infrastructure, as well as the widespread use of smart devices, is enabling ubiquitous access to the Internet. Even at home, people are not limited to using their PCs to get online, driving the growth of Smart TVs and making the digital home lifestyle a reality. In encouraging the widespread use of Smart TVs, a key factor is whether the content they provide is sufficiently localized and enough choice is available. BenQ provides Taiwanese consumers with Chinese-language content in a wide variety of categories. Moreover, content that is differentiated from standard cable programming, along with the addition of apps, creates market differentiation, offering the value of easy-to-find high-quality content on a device that is easy to use.