2014年1月21日 星期二

BenQ 台灣區 電視上網精靈電視廣告熱播!(BenQ Taiwan TV ads for Smart Android TV dongle on heavy rotation)



BenQ家庭雲‧電視上網精靈發表後市場反應熱烈,許多網友也以自身使用經驗陸續發表對此產品的肯定,而BenQ從真實消費者回饋的聲音中,發現其中以「用電視輕鬆看網路影片」的利益點獲得最多好評與推薦;趁勢追擊這股熱銷的活力,行銷團隊擴大推廣,以「網路追劇」為溝通重點,最新的電視廣告鎖定愛看網路影音的女性族群,溝通一插就能讓電視連上網路,輕鬆收看喜愛的網路電影、影集、節目,並可支援智慧型手機做遙控與影音、照片、網頁大畫面分享,輕輕一按小屏轉大屏,不但畫面更大更享受,看戲也不再被手機訊息打斷,網路追劇更享受!電視廣告自11月底首播以來,熱烈迴響不斷,YouTube點閱率高達近9萬人次觀看!

The market has responded enthusiastically to the introduction of BenQ’s Smart Android TV dongle, with many members of the online community expressing their approval after using the product themselves. From the feedback BenQ received from actual consumers, we discovered that the ability to easily watch online video on their television sets was the feature that received the most praise. Building on the momentum established by strong sales, the marketing team broadened its promotional push, highlighting the dongle’s ability to instantly give a television a connection to the Internet, so users can easily watch their favorite online movies, TV shows and more. In addition, the Smart Android TV dongle supports the use of a smartphone as remote control and to share video, photos, and webpages, for viewing on a TV’s big screen, offering not only a superior viewing experience but also freeing users from being interrupted by notifications on their phones. Since the TV ads began airing in late November, the enthusiastic response has been continual, and the video on YouTube has been viewed nearly 90,000 times.

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