為加強亞太區市場對BenQ家用產品的印象，在泰國、中東、印度等地舉行網路活動，宣傳BenQ 1080P投影機。
To educate target audience and market BenQ full range 1080P home entertainment projectors, RO conducted a video projector digital campaign in October. Multi-language BenQ video projector mini-site is created to encourage audiences to upgrade their TV to up to 300” big visual fun at home. An interactive program “What’s Stopping you from home entertainment upgrade?” is also designed to provide BenQ’s ease-of-use solution to users, and usage scenario photos are included to solve their concerns. Moreover, a full lineup 1080P projector introduction and where to buy information are also included to push sales.
A media buy plan, Google keyword search and display ads are applied in India, Thailand, UAE and KSA as the first wave, and we expect to extend to more countries with W1500 launch.
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