BenQ參加日本多場電競活動，包括Tokyo Game Show 2013、CyAC PRO 2013 Summer、Japan DetoNator 與贊助A.V.A電競隊，各項贊助與曝光提升品牌能見度。
[Japan] Tokyo Game Show 2013 & CyAC PRO 2013 Summer and New sponosor A.V.A team, Japan DetoNator
Tokyo Game Show 2013 – September 19th to 22nd
Tokyo Game Show is one of the biggest gaming events in Asia and always attracting huge visitors to join together. This year, it reached new record high of total 270,197 visitors again. To take advantage of this opportunity to reach more gamers and maximize gaming monitor exposure, BenQ Japan cooperated with SteelSeries and EA Japan to supply 45 units of XL2420TE/XL2720T for gameplay.
BenQ Japan announced the sponsorship with DeToNator, the No. 1 A.V.A gaming team in Japan, and it’s effective on September 1st. With DeToNator’s endorsement, we can strengthen our leading position in Japan competitive gaming market and get more attention from light gamers. The sponsorship was announced on Sept. 18th and DeToNator demonstrated XL2420TE at Tokyo Game Show.
Now, there are 4 gaming teams are sponsored by BenQ in BQP region - Team Immunity from Australia, XCN from Indonesia, Orange Esports.DotA from Malaysia and DeToNator from Japan. We expect to increase brand preference among gamers with more gaming teams’ endorsement.
At SteelSeries booth, we got the support from DeToNator, the No. 1 A.V.A gaming team in Japan, to do the demonstration to spectators.
Our XL2420TE were also supplied to EA Japan for visitors to play BattleField 4 which is not released to market yet. Many visitors were interested in 144Hz and HAS functions.
CyAC PRO 2013 Summer – August 30th to 31st
BenQ Japan continued the cooperation with CyAC to conduct a series of tournaments in Winter, Spring and Summer. The game title for CyAC PRO 2013 Summer was Call of Duty and 13 units of XL2420T were supplied for competition on August 30th & 31st. Over 11,000 people were reached by live streaming and the page views of CyAC website almost reached 100K within 2 days.
[Thailand] - Vmodtech Master Building LAN Party – September 14th
BenQ Thailand cooperated with online media Vmodtech along with strategic partners NVIDIA, MSI and Crosair to hold a LAN Party in Bangkok on September 14th. 30 units of RL2240H were supplied to demo the performance of overclocking CPU. Over 60 contestants brought their PC and showed their determination to win the championship. We had PM to do the product introduction on the stage and dedicated booth to demo our range gaming monitors from 21.5” to 27”.
[Indonesia] - Indonesia Game Show 2013 & Megazus Olympaide 2013
Indonesia Game Show 2013 – September 6th to 8th
The biggest video game expo/convention held in Indonesia. The event was held at Jakarta Convention Center and attracted over 50,000 spectators. BenQ is the official tournament monitor, supporting with over 50 units of RL2240H monitors at the event.
BenQ’s sponsored team XCN participated in the Cross Fire tournament and emerged as Champions, winning prize money of USD$5000, and a trip to take part in the next leg of the tournament in Shanghai. XCN also took second place in Point Blank tournament, winning for themselves USD$2000 cash prizes. This event has also good brand exposure and sales potential, with follow-ups with several gaming cafes placing orders for BenQ’s gaming monitors in their new gaming café outlets.
Megaxus Olympaide 2013 – September 25th to 29th
It’s one of the biggest gaming events in Indonesia. Held at Central Park Mall, Jakarta, this event attracted over 30,000 spectators over the 5-day event. BenQ is the official tournament monitor sponsor, and supported with 105 units of XL2411T monitors for this event. Besides product placement and dedicated booth, we also got one session for product introduction on official website.
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