2012年8月13日 星期一

BenQ G1中國首發微博發聲,逾2000人參與轉發評論 (BenQ G1 sees first microblogging promotion, with more than 2000 people reposting G1 news)


G1在BenQ淘寶旗艦店的首發利用了新浪BenQ阿基獅這個平臺,前期將G1的各特點進行詳細的剖析,同時配以精美的產品圖及情境圖先吊足用戶的胃口,繼而以比官方售價低於1000元的噱頭吸引更多意向型客戶的關注,本次利用微博這個平臺共有2177人轉發,回復數量在1383次。有網友甚至表示「甭怪好不好用,我就是愛花這錢買著玩自己樂呵!」

For the launch of the G1 at BenQ’s Taobao flagship store, we used the BenQ Lion platform. In the initial stage, we presented a detailed analysis of the G1’s various features, while using beautifully designed product and usage scenario illustrations to spark user interest, following up by using a price 1000 renminbi lower than the official retail price to attract the attention of various types of customers. BenQ took advantage of a microblogging platform to gain publicity, with 2177 reposting and 1383 comments posted. One poster even exclaimed, “Spending the money to have fun like this is totally worth it.”

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