BenQ北美業務區七月活動總覽 (BenQ Americas July 2012 Marketing Communications)

七月裡，BenQ北美業務區的社群粉絲增加、並在InfoComm 2012 等展中獲得多項產品獎項，並深耕與零售商的關係來促進銷售！

• While July is typically a slow month due to summer vacations and few events, BenQ online traffic stayed strong!
• Facebook fans in July was 7204, 28 day rolling impressions on 7/31 was 83,576
• Continue to receive product awards - with more to come in August
• rAVe Best of InfoComm 2012 - Best New Classroom Projector for BenQ Laser Projectors
• Home Theater Top Picks – W7000 3D DLP Projector
• Focus on developing in-store and online product displays and information
• Created end caps for 40 Fry’s electronics stores
• 67% increase in visits to BenQ product information on Webcollage (tool for retailers to access content to display on their websites)
•  Total of 14 retailers accessing information on 18 BenQ products through Webcollage

BenQ GH700在德國獲獎 (BenQ GH700 Receives Award in Germany)

BenQ GH700數位相機經過德國媒體PCgo 與Digital foto的評測，獲得很高的評價！
PCgo – one of the most influential ITC magazines in Germany – got a chance to review BenQ GH700.
The media especially evaluated BenQ’s super 21-times optical zoom, image resolution of up to 16 megapixel, which provides high quality in both - daylight and night time conditions. A fast image processing allows multiple types of continuous shooting.


Based on all reviewed factors PCgo awards BenQ GH700 with “Very Good”.
Another well-known photo- magazine in Spain “Super Digital Photo” published spread double page review of GH700 and really was impressed by the camera/ As the result: BenQ is placed on the cover of the magazine together with other A-brand cameras from Nikon, Canon and Panasonic!
The editor commented: “Focal range and ergonomics of the camera are two of its strengths. Realistic colours, a powerful zoom and night shot mode very well accomplished. With a very successful exposition mode, it is possible to solve the contrasts of light and also to offer very realistic colours.”

BenQ投影機前進俄羅斯大學 (BenQ’s Laser Projectors at the Best Russian Universities)

BenQ繼續在俄羅斯頂尖大學安裝投影機！上月當中，我們與Laserny Mir合作，克服技術困難，繼續在多所俄羅斯頂尖大學安裝BenQ的商用與教育系列投影機。



Following pan-European campaign "BenQ Laser Pilot Program" BQru installed BenQ Laser projectors in several TOP Universities in Russia.
BenQ Russia together with its partner "Laserny Mir" cooperated with Russian State University Higher School of Economics (HSE) and installed a new BenQ LW61ST at Business Informatics classroom.
Founded in 1992, HSE is one of TOP 10 Universities in Russia, has 501-600 world ranking and owns three regional branches in St. Petersburg, Nizhny Novgorod and Perm.

The installation challenges were caused by the ceiling mount and the requirement to use 16:9 projection screen. However the professional team of "Laserny Mir" could achieve great results by hiding all 20m of cables in the ceiling and connecting the projector with a teacher's PC which is placed in the opposite side of a classroom. So, from now on teachers can also use the projector via Wi-Fi. After the installation all the equipment became a property of HSE.

Next to the installation in the Higher School of Economics in Moscow, BQru arranged the installation of BenQ LW61ST at the Novosibirsk State University - the largest University in Siberia region. The installation was done by BenQ's partner "Technocity" and was highly evaluated by teachers and students.

The third installation of Laser projectors was done at the Kazan State Medical Academy, Kazan city, which is one of the biggest and famous Higher Medical Education Institutes in Russia. The installation was done in cooperation with "Giga Line" dealer and included an interactive Panaboard UB-T780 (77') and a Classic wall mount solution.

Recently the last installation of BenQ BlueCore Laser Projector was done by BQru together with “Laserny Mir” at Lomonosov Moscow State University (MSU).
One of the oldest Russian institutions of higher education, MSU was established in 1755. In 1940 it was named after Academician Mikhail Lomonosov (1711 - 1765), an outstanding Russian scientist, who greatly contributed to the establishment of the university in Moscow. Today the MSU takes 112 place in TOP Universities worldwide (QS World University Rankings 2011/12) and offers training in almost all branches of modern science and humanities.

BenQ Middle East在中東購物中心現場演示投影機 (Video projector and GP2 live demo at retail outlets in Middle East)

BenQ Middle East在中東購物中心現場演示投影機，在沙烏地阿拉伯地區共有15個購物中心現場展示我們的投影畫面實力。


BenQ Middle East aggressively expended live demo in retail market especially for video and personal projectors. For promoting video projectors, BenQ Middle East successfully got the shop demo spots in 15 outlets of HyperPanda, a Saudi Arabia based prominent hypermarket. Visitors could easily enjoy the big picture fun through BenQ video projector!

BenQ 鞏固亞太銷售夥伴關係 (Enhance business opportunities with BenQ partners)

BenQ Thailand加入Synnex IT舉辦的研討會和經銷夥伴溝通，向經銷商介紹我們的最新科技。並也在印度新德里參加教育展，得到許多正向回饋。


[Synnex IT seminars in 4 cities in Thailand]
In order to gain more business opportunities, BenQ Thailand joined our distributor, Synnex (a global IT supply chain services company) IT seminars targeting at VAR/SI partners as well as retail dealers in 4 cities from July 4th to August 23rd. At the seminar, attendants learned the new technologies and trends offered by several leading brands. BenQ also introduced the next generation BlueCore laser projector, LW61ST, which drew much attetion. Large size monitor and MS513P SmartEco projector were also demonstrated. Through these IT seminars, not only BenQ strengthened relationship with Synnex and the participants, the dealers also knew more about our products, which for sure will help enhance the business in the near future.
 
 [HCL Learning national sales conference in Delhi, India]
BenQ India succeeds in cultivating education market. On July 23rd & 24th, BenQ India joined a big education conference hosted by HCL learning, one of important Education SI in India. It was a 3-day conference in Delhi for entire sales and service team of HCL Learning. In the conference, there were around 150+ attendants and BenQ India got one hour slot to present our technologies and products.
At the event, BenQ India showcased SmartEco technology with MX815PST and Laser Projection technology with LW61ST. BenQ India also spent lots effort on product live demo and did receive lots of positive feedbacks. Moreover, the attendants, our right targets were highly interested in our products and BenQ brand recall definitely has been high.

BenQ參加馬來西亞INTIM教育展 (INTIM, an education technology seminar in Malaysia)

7/3，BenQ參加馬來西亞INTIM教育展，展示BenQ投影機技術藍光、短焦、SmartEco在教室中的應用，吸引教育市場潛在客戶的注意。


On July 3rd, BenQ Malaysia joined INTIM, a yearly event on technology and software updates to Ministry of Education and government agencies, and spanning over the East Coast area of Malaysia. BenQ Malaysia set the product live demo to make attendants be able to fully visualize the classroom setup and know how it can be applied to their own educational institutions. BenQ IFP, T650, short-throw BlueCore laser projector LW61ST with SmartEco Advance, and wide format MW712 with SmartEco technology were showcased. Full lineup short-throw series and networking projection were also live demonstrated. From this seminar, BenQ Malaysia properly built up brand awareness in the right market and received important contact list for approaching potential customers.

BenQ電競顯示器前進土耳其網咖 (Adeks Gaming Café Sponsorship in Turkey)

BenQ於土耳其Adeks Gaming Café合作，贊助其電競團隊並且於網咖現場銷售電競顯示器！


Let gamers talk to gamers. That’s why we co-op with gaming café and gaming team to promote BenQ gaming monitors and really get positive feedbacks from gamers. Adeks Gaming Café is the most popular gaming café in Istanbul and has own gaming team, Adeks Gaming Club. BenQ Turkey sponsored Adeks Gaming Club and our gaming monitors were promoted in Adesk Gaming Café, at their tournaments and on Adeks’ facebook fan page.

Gaming monitors can be displayed in Adeks Gaming Café and sold to gamers directly.
Adeks Gaming Club Team is the winner of Point Blank 2012

泰國網咖繼續安裝更多RL系列電競顯示器 (RL series keep growth with gaming café in Thailand)

BenQ與泰國DCOM網咖合作，繼續銷售更多RL系列電競顯示器。預計在2012年內將安裝近15000-18000台的RL系列電競顯示器，也將透過共同主辦比賽並與通路商合作推廣BenQ品牌。


In Thailand, BenQ cooperate with DCOM, our important partner in selling gaming models, to upsize RL series sales in gaming café. DCOM own a gaming café brand named "D Sport Games" and plan to open 300-350 gaming cafés in 2012, all those gaming cafés will use BenQ LCD monitors around 15000-18000 units. In Q2, 12 new shops were opened in different cities of Thailand, the presence of BenQ brand image and POSM with gaming monitors were excellent and impactful.

 [Opening Tournaments]
To attract more gamers to come, shop-opening tournaments were arranged at D Sport Games branches every week. BenQ also sponsored D Sport Games tournament prize to award the winning teams, the 1st prize is THB 4,000.
 
[Franchise Recruitment Seminar]
In order to expand more D Sport Games and also push retail business, DCOM also hold Franchise Seminar and Dealer Training regularly to recruit new franchise and also enhance dealers’ confidence. BenQ Thailand participated in the seminar to introduce RL-series and give live demonstration.

[Channel News]
As DCOM’s partner to develop D Sport Games and sell gaming monitors, BenQ brand and product introduction are shown on DCOM’s channel magazine and promotion materials to get more exposure.

BenQ相機開箱文在印度和土耳其 (Unboxing video reviews on BenQ camera from Turkey and India)

BenQ以開箱文影片的方式呈現了GH系列相機的特色，希望能夠吸引更多印度和土耳其網路消費者的注意。


Nowadays people always search online for other people’s comments about the products they’re considering to purchase. An unboxing review definitely help people to understand the key features and benefits of a product in a short time, or even how to use it preoperly.  Let’s see two video reviews conducted in Turkey and India about BenQ DSC. We encourage all NS to conduct the video review and promote it online.

BenQ 亞太地區網友臉書展創意 (BenQ Asia Pacific Show your creativity on Facebook)

BenQ土耳其和印度的粉絲們舉辦線上線下的cosplay、分享照片等數位相機相關活動。用最有活力熱情的方式秀出自我！


An interesting creative idea always can draw fans’ attention, let’s see how fancy things happened in Turkey and India fans page in July, which also help attract more people to Like BenQ!

Cosplay in Turkey
BenQ Turkey had a joint promotion with local Cosplay activity at Yildiz Technical University. They invited participants shoot their costume photos in front of BenQ gaming wall on site, and uploaded the photo to BenQ Turkey fans page wall.  And the winner who got the most number of Likes on his/her photo won a BenQ DSC as a prize. The idea is simple but the photos were interesting since participants tried their best to show themselves.

The photo uploaded activity got 171 photos which formed a wonderful BenQ wall and created 416 people talking about this and have interaction with fans successfully.

Incrediable India! Photo contest in India
BenQ India hosted “BenQ Shutter grab photography contest” from 28th June to 30 July with the theme: “Incredible India”. They invited fans to upload the photos and informed their friends to like the photo, which enabled them got a chance to win a BenQ DSC as the prize.

During the campaign, the Incredible India album got 295 photos, 240 Likes, 73 comments and 27shares. It’s a good way to enhance the interaction with fans.
We encourage NS to create this kind of simple program to promote BenQ Fan page. But make sure you pick a good topic which could boost audiences’ interest and enhance their preference, and also make sure you’ve prepared very good contents on Facebook to keep those visitors.

BenQ GH系列數位相機口碑行銷活動在泰國 (GH-series word-of-mouth programs in Thailand)

BenQ數位相機在泰國以口碑行銷的方式傳達品牌概念提升能見度，除接受媒體專訪外，更以分享照片的互動活動來提昇BenQ相機的專業形象。


Glad to share some good word of mouth programs of BenQ DSC in Thailand, some nice travel photos taken in Bangkok were shared online already! The recommendation article was written by the technician of Digital2Home, a professional photo channel in Thailand. The Technician is well-known in digital camera field on online network, and he shared“One day travel in Bangkok with BenQ GH600” in Digital2Home official website, which is a portal providing DSC information, including spec comparison, review articles, users’ comments and so on. People always check camera’s information before they go shopping.

Meanwhile, another good article about GH200 was published by webmaster of klongdigital.com, which is the most popular website about camera in Thailand. The webmaster shared how to use a compact camera like GH200 to get a nice shot and introduced GH200 in details.

BenQ G1在印尼上市 (The slimmest F1.8 camera G1 was launched in Indonesia)

7/17，G1在印尼上市，並獲得關鍵經銷零售商的注意。我們獲得許多正面的回饋、放大品牌聲量。

In Indonesia, the DSC media & dealer event took place on July 17th. G1, our hero products in Q3, along with full camera lineup, were introduced to representatives from 30 selected key media and 50 core dealers were invited for an in-depth product demonstration. Besides getting positive feedbacks, the PR effort is ongoing by the coming product reviews and the sharing of G1 album on Facebook.

BenQ於以色列經銷商會議溝通GW系列顯示器 (GW series demonstration at LCD VIP meeting in Israel)

為了與經銷商介紹BenQ的VA LED顯示器優勢，我們於7/23在以色列舉辦經銷商會議，向第一線銷售人員溝通LED、LCD顯示器的特色。

To communicate business direction and introduce VA LED benefits with front-line people, BenQ Middle East worked with Israel's distributor to conduct a VIP Club event for LCD monitor on 23rd of July. Over 100 dealers and SI participated in and contributed their feedback about LCD business and products actively. Full range LCD monitors included VA LED and gaming models were well demonstrated to all dealers.

韓國評測BenQ GW2750HM (GW2750HM in-depth review in Korea)

韓國知名硬體網站Playwares評測BenQ GW2750HM顯示器，獲得超過標準的正面的評價。



How good is our VA LED monitor? Let Korea's senior editor show us how he tested our VA LED – GW2750HM and found its excellent picture quality. BenQ Korea shared a detailed review from Playwares, it's a PC hardware review site and majority of editors have technical background. GW2750HM got 8.7 score compared with other brands (average 7.5~8.5) after a series of testing on product performance, and yes we did, GW2750HM is the best! Below are the test items for product review.

印度部落客體驗BenQ GW系列投影機 (BenQ GW series bloggers' gathering in India)

在印度，BenQ以社群行銷的方式邀請部落客共同體驗。我們向各位介紹GW系列顯示器的優點，並獲得社群宣傳效果。


No doubt it's a more efficient way if we can leverage social media to promote VA LED technology and spread it out. To further promote VA LED technology, BenQ India held a Bloggers Meet to gather over 25 influential bloggers through Twitter campaign, those bloggers all have over hundreds even thousands of followers on Twitter. Before event day, total tweets about our bloggers meet were over 700 and around 45,800 Twitter users were reached at this warm-up stage.

At the meeting, BenQ India well introduced our new GW series to the participants and give a mission to tweet this activity with #enjoyingwithBenQ headline. At the end, the tweet of #enjoyingwithBenQ was at #3 in India and at #3 in Delhi trends during the meet.

Not only aim to create online buzz through the bloggers meet, BenQ India also identify 5-6 people who could give in-depth product introduction online and now they're sending VA LED monitors and plan next product buzz targeting at more precise PC users.

BenQ亞太區顯示器PM workshop在台北 (BQP display PM workshop in Taipei)

7/18-19，亞太區舉行了下半年的顯示器PM workshop。共同討論產品策略以及商議並激勵達標。會後，我們希望所有的參與者都可以更了解產品進而達到銷售目標！

To communicate 2H business and marketing directions, also give new product training, the 2nd Display PM Workshop in 2012 was held on July 18th and 19th. At the meeting, all participants discussed product strategies and how to achieve T2V targets. An in-depth product demonstration was conducted (thanks to TPC's support) which enabled NS PMs to better market our products and technologies. After the workshop, we expect NS to well follow the company's directions and achieve our business goal.

明基逐鹿參加Digitimes2012年智慧商務管理論壇

7月19日，明基逐鹿參加Digitimes2012年智慧商務管理論壇。由明基逐鹿產品規劃處處長林忠信先生主講 ”從流程中看見管理智慧 ”分享全球化的知識經濟時代，IT價值在於能否即時有效引進和利用科技的創新，取得適當的資源，確保事業本體在全球競合舞台上的競爭力，把事業做的更遠、更快、更廣以及更深。所以一個好的工作流平台，應該能整合企業內外各種流程，達成企業內部或企業與企業間的作業電子化、流程自動化、管理透明化的目標。讓現場150位以上來賓認識明基逐鹿在資訊系統上高效且領先的概念與技術。

BenQ Smart Classroom Camp順利成功 (BenQ Smart Classroom Camp a rousing success)

8/10於總部舉辦的BenQ Smart Classroom Camp順利成功，17位小朋友們透過自己動手做的3D立體眼鏡和投影機的活動，體驗到將科技融入學習中的過程，藉由愉快的活動拉近了企業和孩子們的距離，實踐關懷社會的BenQ CSR。

On 10 August, the BenQ Smart Classroom Camp at headquarters came off successfully. Seventeen children used 3D glasses they had made themselves and a projector to experience of incorporating technology into the learning process. The fun activity brought the company and children closer, another manifestation of BenQ’s CSR commitment.

BenQ China冠軍之路系列新品登《微型電腦》雜誌全新7月刊 (BenQ China’s new “The Way of Champion” series products get coverage in July issue of MicroComputer magazine)

《微型電腦》作為大陸地區老牌的電腦類平媒，擁有著大量且重視的IT粉絲，BenQ新上市的冠軍之路系列不僅榮登了《微機》7月刊的封面，同時針對冠軍之路系列的2款新品還有獨家的報導。其中KX890天機鏡機械鍵盤的專題報導更是該專題中唯一一款鍵盤給予2P頁面報導的壓軸產品。





MicroComputer is a long-running print magazine in China devoted to computing. It boasts a large readership of fans with an interest in IT. BenQ’s newly launched “The Way of Champion” series was not only featured on the cover of the magazine’s July issue, but two models in the series were given exclusive reports. Moreover, a two-page article covering the KX890 mechanical keyboard was the only two-page article on a keyboard included in the feature.

BenQ China旋轉屏大光圈相機G1新品培訓會全國火熱開訓 (BenQ China begins nationwide training program for swivel-screen bright lens camera, the G1)

2012年BenQ數位相機最受關注的新品G1自發佈後，各區域已陸續開展針對G1的新品培訓會，截止8月7日，目前全國已累計召開7場，共計約200人次參與。

Since the announcement of the G1—the most widely anticipated new BenQ digital camera for 2012—training sessions on the model have begun in different regions of China. By 7 August, seven such sessions had already been conducted, with a total of around 200 attendees.

BenQ China成功跨界行銷 GP2，利用新媒體推波助瀾 (BenQ China successfully cross-markets the GP2, using new media to generate buzz)

寶馬MINI “年輕，時尚，潮流”等元素與BenQ mini投影機GP2十分的契合，為了更生動的向用戶傳達GP2的理念，BenQGP2攜手寶馬MINI與用戶深入互動，在MINI 車中感受mini投影機的魅力。互動活動以“光影隨行，城市駕車尋寶——GP2從投開始”為主題，通過在目前最為活躍的微博平臺，以及最後的落地，活動取得了很好的效果， 歷時兩周線上推廣，參與互動的人數超過2.4W人次，覆蓋人群400W人次，官方微博粉絲成長翻倍！為了深度的挖掘用戶，同時在活躍的論壇上徵集GP2的創意使用，讓用戶創意其中。基於ZOL，和pcpop兩大最為活躍的論壇，活動達到20Wpv，有24,141人次對活動感興趣，其中有2000人次參與活動中，徵集到創意和詳盡的GP2使用方案51個，方案的互動達，11863人次！最後，優秀的方案，徵集網友共同體驗，也由此拉近BenQ品牌與用戶的距離！

Qualities such as “youthful, stylish, and trendy” that are associated with BMW’s MINI automobiles apply equally well to BenQ’s mini-projector, the GP2. In order to more vividly communicate the idea behind the GP2, BenQ brought together the GP2 and BMW MINI in a highly interactive event with users, enabling them to experience the appeal of a mini-projector inside a MINI automobile. The event used “Take your show on the road with the GP2” as its theme. Taking advantage of China’s most active current microblogging platform, Weibo, the event achieved excellent results. After two weeks of online promotion, more than 24,000 people participated, with information visible to a community of 4 million, and official Weibo followers doubling. In order to reach a greater range of users, creative uses of the GP2 were solicited on active discussion forums during the event. With enthusiastic participation on the two most active forums, ZOL and pcpop, the event drew 200,000 page views, and 24,141 expressed an interest in the event, with 2000 actually participating in the event. 51 detailed and creative usage scenarios for the GP2 were received, with 11,863 people participating in the process. Finally, we invited members of the online community to try out these outstanding ideas for using the GP2, and by their doing so, we brought the BenQ brand closer to users.

中國知名電競雜誌PCgames採訪BenQ China崔明忠 (Popular Chinese gaming magazine PCgames interviews BenQ’s Bryan Tsui)

隨著明基職業電競隊的成立，明基電競遊戲顯示器在國際、國內各大賽事上的贊助露臉，受到越來越多圈內媒體的關注，近日，崔明忠答PCGAMES記者問，詳細解答了明基電競遊戲顯示器系列的發展戰略，尤其是電競王二代XL2420T的新攻略，同時也提到了明基職業電競對TFE對於今年比賽的經歷及明年的期待。





With the establishment of BenQ’s professional gaming team, and high-profile sponsorships in tournaments both domestic and abroad, BenQ’s gaming monitors are receiving attention from an increasing number of gaming media outlets. Recently, BenQ China’s MarCom Director Bryan Tsui was interviewed by PCgames. He provided detailed answers about the development strategy for BenQ’s gaming monitor series—and in particular, the plans for the second-generation gaming monitor, the XL2420T. In addition, he also talked about how BenQ’s pro gaming team, TFE, has been doing in this year’s tournaments and its hopes for next year.

蜂鳥網首測 BenQ G1 F1.8大光圈+270度翻轉魅力 (Fengniao first to test BenQ’s G1 F1.8 bright lens swivel-screen camera)

蜂鳥網（www.fengniao.com）作為中國大陸首屈一指的專業數碼類網站，一直是所有數碼影像愛好者的聚集之地，也是所有數碼類品牌的集中資源推廣之地。評測編輯楊炤龍在評測文章中解讀產品非常細緻，整體對BenQ的G1非常肯定，認定BenQG1是除了日系同類產品之外的最好選擇！本篇評測文同時在蜂鳥網首頁露出。





Fengniao.com (www.fengniao.com) is China’s premier digital technology website, and has been a popular gathering place for digital video aficionados—as well as a prominent target of promotional efforts by digital technology brands. Reviews editor Yang Zhao-long provided an extremely detailed review of the G1, and was extremely positive about it overall. He considered BenQ’s G1 the best choice outside of Japanese products of the same type. The review was featured on the home page of the site.

BenQ China冠軍之路系列論壇試用活動點擊量超45000次 (BenQ China’s hands-on event for “The Way of Champion” series products draws attention on online discussion forums)

BenQ China冠軍之路系列論壇試用活動經過1個多月的時間正式落幕。本次活動在PCeva、超能網、pcinlife 3個硬體論壇舉行，收到了70多位活網友的積極報名，從中精選出 27名網友參與試用KX890天機鏡機械鍵盤和X300雷神遊戲主機殼，總共發佈試用文章33篇，活動相關文章總點擊量超過45,000次，回復數量超過1,200人次（含活動徵集帖及試用帖），其中6篇帖子在論壇中點擊量超過了1000次，並成為論壇熱帖。 參與本次試用的網友中不乏版主、論壇資深大蝦，玩家們通過真實的產品體驗，對冠軍之路產品給出了最真實的體驗感受。有網友說KX890是他“至今為止最想要收藏的一把黑軸機械鍵盤”；PCeva的一位網友在短短7天的體驗期內，親手為產品進行手繪側板，對X300的充滿了DIY的熱情。

After more than a month, BenQ China’s hands-on event for “The Way of Champion” series officially ended. The event was publicized on a number of popular hardware discussion forums such as PCeva, and drew registrations from more than 70 members of the online community. From these registrants, BenQ selected 27 to participate in a hands-on trial of the KX890 mechanical keyboard and X300 gaming system chassis. A total of 33 hands-on reviews were published, and articles related to the event received more than 45,000 page views. More than 1,200 posts were made, with six posts receiving more than 1000 views on the discussion forum, becoming a “hot” topic thereby. Participants in the hands-on trial included site administrators and discussion forum veterans. After gamers experienced the products first-hand, they provided the most authentic response to the experience. One said that the KX890 is “the black-themed mechanical keyboard that I most want to collect.” A PCeva community member used the seven brief days of the hands-on to hand-draw ornamentation of the side panel, expressing his DIYer’s passion for the X300.

BenQ G1中國首發微博發聲，逾2000人參與轉發評論 (BenQ G1 sees first microblogging promotion, with more than 2000 people reposting G1 news)

G1在BenQ淘寶旗艦店的首發利用了新浪BenQ阿基獅這個平臺，前期將G1的各特點進行詳細的剖析，同時配以精美的產品圖及情境圖先吊足用戶的胃口，繼而以比官方售價低於1000元的噱頭吸引更多意向型客戶的關注，本次利用微博這個平臺共有2177人轉發，回復數量在1383次。有網友甚至表示「甭怪好不好用，我就是愛花這錢買著玩自己樂呵！」

For the launch of the G1 at BenQ’s Taobao flagship store, we used the BenQ Lion platform. In the initial stage, we presented a detailed analysis of the G1’s various features, while using beautifully designed product and usage scenario illustrations to spark user interest, following up by using a price 1000 renminbi lower than the official retail price to attract the attention of various types of customers. BenQ took advantage of a microblogging platform to gain publicity, with 2177 reposting and 1383 comments posted. One poster even exclaimed, “Spending the money to have fun like this is totally worth it.”

「遠離視疲勞 過癮看奧運」LCD暑期促銷中國各區域開展如火如荼 (“Avoid eyestrain while enjoying the Olympics” theme for summer LCD promotion in China)

暑期已經步入8月，BenQ China於全中國各區域針對暑期進行的「遠離視疲勞 過癮看奧運」主題促銷活動正如火如荼的展開，各區域不僅在店面佈置陳列上精心準備，同時也在賣力的進行產品的銷售，讓這個暑假變得更加火熱！

It was already August, and BenQ China commenced a sales promotion based on the theme “Avoid eyestrain while enjoying the Olympics”. Running throughout China, the promotion drew on eye-catching displays in retail stores, as well as a concerted product sales effort, creating even greater “heat” this summer.

BenQ電競顯示器三屏拼接體驗本週末亮相中國遊戲風雲G聯賽 (BenQ gaming monitors bring triple-screen experience to top Chinese gaming tournament)

8月11日至8月12日，中國最頂級的電競比賽之一遊戲風雲G聯賽2012年第一賽季總決賽將在上海創智天地廣場舉行。BenQ作為本次比賽指定顯示器合作夥伴將攜旗下所有電競遊戲系列顯示器XL2420T、RL2450HT、RL2240H亮相G聯賽BenQ展臺。屆時將會讓電子競技愛好者感受由BenQ旗艦級機種XL2420T帶來的三屏拼接效果，也讓電競Fans親自體驗時下電競職業選手正紛紛使用的BenQ電競顯示器。除展臺外，趁著G聯賽的舉行，BenQ還在其淘寶旗艦店舉辦特別活動。

On 11 and 12 August, the championship match for the first season in the G-League—one of China’s premier gaming tournaments—took place in Shanghai. BenQ was the official monitor partner for the tournament, and BenQ showed off all its gaming monitors, including the XL2420T, RL2450T, and RL2240H in its exhibition area. BenQ gave gamers a chance to get a sense of the triple-screen effect brought by BenQ’s flagship XL2420T monitor, allowing gaming aficionados a chance to experience for themselves the BenQ gaming monitors that are proving so popular among their pro brethren. Besides taking advantage of the exhibition area, BenQ also used the occasion to hold special events at its Taobao flagship store.

BenQ電競遊戲顯示器全面支持《夢三國OL》 (BenQ gaming monitors offer comprehensive support for popular Chinese online game)

中國知名網遊《夢三國OL》從上市開始，一直致力於全面電子競技事業的發展。2012《夢三國OL》娛樂星賽季決賽在即，BenQ將全面支援星賽季，為比賽現場提供訂頂尖的遊戲體驗顯示器，開啟全新賽事視界。本次賽事，BenQ將為比賽現場提供其旗艦級液晶顯示器XL2420T和遊戲王RL2450HT兩種型號的顯示器，其中XL2402T將用於選手和解說用顯示器，其他機器作為體驗區遊戲用顯示器，屆時到場的玩家將會體驗全球頂級電腦設備。

Since introducing the title, the developers of popular Chinese online game Mengsanguo OL have been dedicated to building a broad-based gaming business. With 2012 tournament focused on the game approaching, BenQ is offering comprehensive support for the tournament. At the event venue, BenQ will provide monitors for the ultimate gaming experience, creating a new world of competitive gaming. For the matches, BenQ will provide two models—its flagship LCD monitor, the XL2420T, at the gaming venue, as well as the “gaming king” RL2450T. The XL2420T will be used by the competitors and as demo models, while the other machines will give attendees a chance for first-hand use of a gaming monitor, so they can experience a world-class computer display.

BenQ GP2微型投影機登錄中國Apple Store蘋果官方商城 (BenQ GP2 pico projector featured at online Apple Store in China)

8月7日起，BenQ GP2微型投影機正式入駐Apple Store蘋果中國、蘋果香港線上商城。GP2為迷你型LED微投影機，並獲Apple官方授權認證，可與蘋果iPhone/iPod系列產品完美融合。用戶線上訂購，足不出戶便可擁有與iPhone/iPod相匹配的移動影院解決方案。

Since 7 August, BenQ’s GP2 pico projector has been official merchandise at the online Apple Store in China and Hong Kong. The GP2 is a miniaturized LED projector, and has received Apple’s official certification, enabling it to be used seamlessly with Apple’s iPhone and iPod products. Users can now make a purchase online from the comfort of their homes, and have a mobile cinema solution for their iPhone or iPod.

BenQ通路活動在瓜地馬拉 (BenQ Guatemala Channel Event)

針對數位相機及投影機產品的BenQ通路活動在瓜地馬拉圓滿完成，會中展示BenQ的新產品與新技術。


DSC & PRJ channel event had hold in July, More than 250 people attended!
Products shown: 3D PRJ, wireless , LAN and LED PRJ. And water DSC, GH series and AE series.

BenQ Latin贊助TDOG Ecuador (BenQ TDOG Ecuador Sponsorhip June 2012)

BenQ Latin贊助於7/20-21舉行的TDOG電競活動，增加品牌能見度並放大聲量。


TDOG was held in Guayaquil in July 20 and 21 in a mall and BenQ had its own stand. The event was advertised in social networks and in the press.

The sponsors were BenQ, XPC, Movistar y karibugames.


The main audience was university students. BenQ gave away 6 XL2420T monitors in: Counter Strike 1.6 (1), League of Legends (3 monitors), Starcraft 2 (1) and Fifa (1)

BenQ多項產品在拉美媒體曝光 (Global Media Facebook Post and E-blast sent in June and July 2012)

BenQ Latin所舉辦的電競活動及產品消息於各大媒體曝光，獲得線上媒體及紙本媒體的關注。


Global Media Facebook Post and E-blast sent in June and July 2012.Main focus: MLG Championship, RL2240H&RL2460H, G1, VA LED.

BenQ拉丁美洲facebook活動 (Social Media & facebook event in BenQ Latin America)

BenQ Latin America以GP2為主題推出一個新的互動遊戲，並在七月內達到了60000粉絲的里程碑。


BenQ Latin America just started a new game with the GP2 called “The Most Wanted of BenQ”

Over 60,000 Fans on the BenQ LatAm Facebook page!
During July we have considerably increased the number of fans, mostly from Peru, Venezuela and Guatemala.
Guatemala City is again the first city in terms of likes followed by Lima, Caracas, Bogotá and Santiago del Chile.

BenQ China 2012明基應屆新人實習訓開訓 (BenQ China’s 2012 training program for new employees begins)

7月16-18日， 2012明基應屆新人實習訓開訓，  20位明基新鮮人從此和校園生活say byebye， 讓懷揣的夢想在BenQ發芽，讓洋溢的熱情在BenQ飛揚！  New BenQer的職業生涯，將從這裡揚帆遠航！

From 16 to 18 July, 20 new BenQers bid farewell to their student days and began pursuing new dreams at BenQ, showing their passion. These new BenQers’ careers are off to a great start!

BenQ China七月員工活動 (BenQ China’s employee event for July)

BenQ China七月員工活動包括大美青海湖旅遊活動與電影欣賞活動。7/17-7/23一行41人，走近大美青海湖，BenQer環抱西北高原，大口呼吸、大聲歡笑。電影欣賞活動則觀賞《愛的麵包魂》、《冰原歷險記4》兩部電影。

BenQ China’s July employee event included a trip to Qinghai Lake and a movie viewing. From 17 to 23 July, 41 traveled to famously blue Qinghai Lake. These BenQers enjoyed the plains of northwest China, breathing in fresh air and laughing aloud with joy. Featured for the movie viewing were two great films,  The Soul of Bread and Ice Age 4.

台北應用展「BenQ快樂視 樂翻天」熱鬧落幕 (BenQ proves a popular attraction at Taipei Computer Applications Show)

台北2012應用展於8/3熱鬧開展，雖因颱風停展一日，但後續數日的人潮並未因此而減少。BenQ 台灣區以「BenQ快樂視 樂翻天」為主題，將展場活動結合話題商品「全球最輕薄翻轉螢幕大光圈類單眼 – G1」，並推出買BenQ指定機種，就可玩樂透機抽G1相機，同時推升銷售熱度與新品話題。在周六8/4，更推出「BenQ G1軟Q自拍王」活動，邀請現場消費者上台感受G1輕巧自拍的特性，有效傳達產品的記憶點，並也吸引媒體爭相採訪。同時，各產品線的體驗展示區引人入勝，吸引更多消費者駐足攤位，帶動現場人氣！

The Taipei Computer Applications Show got off to a rousing start on 3 August. Though one day was cancelled due to a typhoon, large crowds attended over subsequent days of the expo. BenQ Taiwan’s exhibition space combined a theme emphasizing the fun that BenQ’s imaging products bring to life, with the much-discussed G1, the world’s most compact swivel-screen bright-lens camera. BenQ also held a promotion, with purchasers of selected BenQ models eligible to win a G1, that increased sales momentum and discussion of the product.  At an event on Saturday, 4 August consumers in attendance were invited onstage to experience how handy the G1 is for taking pictures of oneself, successfully communicating a memorable feature and attracting media coverage. At the same time, the hands-on area for various product lines also proved popular, drawing even more visitors to BenQ’s booth and adding to the energy.

BenQ Solar參加2012 Intersolar (BenQ Solar takes part in 2012 Intersolar)

2012 Intersolar North America 於2012年7月10~12日在美國的舊金山舉辦， BenQ Solar 在轉換品牌後首度參展，展出的展品包括了Residential Solution- AC Unison、PM300P00與PM245P00。在這次展覽上，特別強調Made in USA產品與Total Solution的概念，吸引了許多參觀者的目光，而攤位設計巧妙的運用企業色的搭配，讓BenQ Solar在眾多展覽商中更顯獨樹一格；與去年相比，拜訪攤位的人次增加了34%，也蒐集到許多潛在客戶的資料，有助於提高BenQ Solar 在北美市場的能見度。

2012 Intersolar North America took place from 10 to 12 July in San Francisco, and BenQ Solar was there, participating for the first time since changing its branding.  The products BenQ Solar exhibited included Residential Solution - AC Unison, PM300P00, and PM245P00. During the expo, BenQ Solar placed special emphasis on its US-manufactured products and total solution approach, attracting a great deal of attention from attendees. The design of the booth made deft use of the corporate colors, setting BenQ Solar apart from the numerous exhibiting vendors. Compared to last year, visitors to the booth increased by 34%, and BenQ Solar collected considerable information on potential customers, while increasing BenQ Solar’s visibility in the North American market.

明基三豐醫療器材參加第22屆美國邁阿密醫療儀器設備暨復健保健展覽會 (Visit BenQ Medical Tech at FIME 2012 (FLORIDA INTERNATIONAL MEDICAL EXPO) at Hall C /Booth 2428)

美國邁阿密FIME是一個地區及國際性的醫療復健保健展會，自2001年起所有展位均一席不剩，由此可知其市場之潛力所在。在2011年的參展商中, 有近900多家參廠商及來自全世界55個不同國家多達12,628位以上的買主，其中54%的買主來自美加；35%的買主來自中南美；11%的買主來自歐洲、非洲及亞洲。拉丁美洲的參觀者佔了絕大部分，可見其市場之潛力所在。由於此展地點熱門，買主又集中，因此FIME參廠商之銷售業績較去年也屢創新高。此展展品瞄準醫療院所及實驗室之設備、用品，家庭醫療設備及製藥等。明基三豐醫療器材參加2012年8月8~10日第22屆,美國邁阿密,醫療儀器設備暨復健保健展覽會。屆時將吸引更多的客源來開拓商機。

The FIME 2012(FLORIDA INTERNATIONAL MEDICAL EXPO) is the largest International Medical Trade Fair and Congress in the United States which is being held on the 8th-10th August. The annual event is a purchasing show drawing conventional distributor networks, group purchasing organizations, integrated delivery networks, hospitals, imaging centres, private practice facilities.  Welcome visit BenQ Medical Technology  at Hall C/ Booth 2428. Here you can find all medical equipment and the latest product inventions from experts all over the world.

BenQ G1最輕薄翻轉螢幕大光圈相機 台灣區上市宣傳展開 (BenQ begins publicity in Taiwan for G1, most compact swivel-screen bright-lens camera)

BenQ推出「全球最輕薄翻轉螢幕大光圈類單眼」G1新機，具備F1.8超大光圈、3吋92萬畫素翻轉螢幕、最輕薄機身，由於輕巧易攜，並具備自拍翻轉螢幕，因此封號「女王自拍機」！自上市以來，BenQ 台灣區陸續操作上市發表會、平面/廣播/網路/通路廣告、網路口碑、展場話題、通路體驗活動等，企盼能持續增加產品與品牌的拉力，創造銷售佳績！

BenQ introduced its new G1, the world’s most compact swivel-screen bright-lens DSLR camera. The G1 boasts a F1.8 extra-large aperture, 3” 920K-pixel swivel-screen display, and an incredibly light and slim casing. Due to its compactness, and the ease with which it can be used to take self-portrait photos, it has been called “the queen’s camera”. Since its introduction, BenQ Taiwan has held a product launch; run print, broadcast, channel, and online advertisements; built online word-of-mouth; showcased it at exhibitions; and organized hands-on events in the channel—all in the hope of continuing to increase the drawing power of the product and brand, driving great sales.

BenQ贊助無限創造DNA [演唱會幕後之王]主腦公開展 (BenQ sponsors B'!nL!ve B'!ns!de: The Making of A Super Concert public exhibition)

當快樂科技遇上創意文化，將展現更多元而耀眼的風貌！BenQ秉持「享受快樂科技」品牌定位，積極推廣文創產業，贊助2012相信音樂無限創造DNA [演唱會幕後之王]主腦公開展，透過BenQ顯示科技栩栩如生的影像表現，帶給觀展民眾更高品質的視覺娛樂饗宴，體驗五月天將諾亞方舟開進北京鳥巢，及劉若英、梁靜茹、丁噹、范瑋琪、FIR演唱會背後的精彩歷程。

When delightful technology meets creative culture, greater diversity and brilliance results. BenQ maintains its “enjoyment matters” brand positioning, and is actively promoting cultural industries, recently sponsoring the B'!nL!ve B'!ns!de: The Making of A Super Concert exhibition, using BenQ’s imaging technology to give visitors a higher-quality visual entertainment experience. They were able to enjoy the Taiwanese band Mayday driving a mockup of Noah’s Ark into the Beijing National Stadium, as well as exciting behind-the-scenes look at concerts by other well-known Chinese-language musical performers.

BenQ G1隨我玩拍體驗車，全台體驗活動開跑 (BenQ G1 touring van brings hands-on opportunity to more people around Taiwan)

2012台北應用展BenQ G1女王自拍機，隨我翻轉的自拍功能讓逛展民眾印象深刻、並創下銷售佳績。為讓全省民眾皆能親身把玩F1.8超大光圈、3吋翻轉螢幕、輕薄時尚機身的G1，「BenQ G1隨我玩拍體驗車」即日起至9/16日將巡迴BenQ全台灣銷售通路，想體驗G1隨我翻轉自拍利器的民眾千萬別錯過。

The G1, with its swivel-screen feature so ideal for shooting self-portrait photos, impressed the public at the Taipei Computer Applications Show, and also achieved excellent sales. To give members of the public throughout Taiwan a chance to play with the stylishly svelte G1’s F1.8 large-aperture bright lens and 3” swivel screen, the BenQ G1 touring van will be making stops at BenQ sales channels all around the island. Anyone who wants to try out the G1 for themselves shouldn’t miss it.

BenQ 台灣區電競螢幕DIABLO3尬機體驗會 邀請DIABLO暗黑教父-施文彬現場分享破關密技 (BenQ Taiwan gaming monitor hands-on event welcomes Diablo ace demonstrating power leveling tricks)

BenQ台灣區持續推廣電競螢幕，這個暑假BenQ邀請玩家再次經歷最淋漓盡致的電玩新體驗! 於大考結束後7/6舉辦「BenQ 電競螢幕DIABLO3尬機體驗會」，讓玩家們透過專為玩家而生的BenQ電競螢幕，體驗今夏最火熱的線上遊戲DIABLO 3 (暗黑破壞神3，以下簡稱D3)。體驗會現場並邀請到電競圈知名的DIABLO暗黑教父-施文彬老師到場分享破關密技與對電競螢幕的全新體驗！施文彬老師身為Diablo 的骨灰級玩家，對遊戲的熱情與電競設備的堅持相當知名，本次特別為了BenQ電競螢幕出席並給予高度肯定，現場玩家樂翻天，在精采的尬機體驗後，更加肯定BenQ獨家黑平衡模式功能能精確表現細節，可說是玩家的加分利器！

BenQ Taiwan continues to promote its gaming monitors, and this summer vacation it invited gamers to experience the ultimate in gaming once more. On 6 July, just after finals were over, BenQ held a hands-on event featuring Diablo 3 on a BenQ gaming monitor, giving gamers a chance to experience the summer’s hottest online game, Diablo 3, on a BenQ monitor made expressly for gamers. Well-known Diablo master Michael Shih was on hand to share some tips for getting past levels, as well his experiences in using a gaming-centric monitor. As a Diablo ace, Shih is renowned for his passion for gaming and demanding attitude toward gaming equipment. On this occasion, he made a special appearance on behalf of BenQ’s gaming monitor, giving it a strong endorsement. The gamers in attendance were overjoyed, and after the exciting experience, were even more effusive in their praise for the ability of BenQ’ exclusive black-balance mode to precisely render on-screen detail, giving users a vital edge in their gaming endeavors.

BenQ 台灣區 W7000劇院投影機 廣宣活動分享(BenQ Taiwan marketing campaign for W7000 home theater projector in full swing)

為了讓更多消費者瞭解BenQ首款3D Full HD家庭劇院投影機如臨現場般地氣勢磅薄，BenQ台灣區為此接連發動針對消費者深度溝通的廣宣攻勢，首先透過持續曝光於專業影音雜誌的廣告，以增加專業影音與W7000的高連結度，同時藉由專業影音雜誌專訪專業人士，以增強專業影音與W7000以及BenQ品牌的深度記憶，近期更運用消費者體驗活動，邀請專業影音發燒友親臨體驗W7000，不但透過面對面的實際體驗活動來縮短與精準消費者的距離，而且在口碑行銷上也能透過持續討論進而增加關注度。

To enable more consumers to understand the incredibly immersive viewing experience provided by BenQ’s first 3D Full HD home theater projector, BenQ Taiwan initiated a full-bore publicity campaign aimed at communicating in depth with consumers. First, it used the sustained exposure provided by advertisements in audiovisual specialty magazines, in order to add to the strong linkage between professional audiovisual equipment and the W7000, while simultaneously drawing on interviews by the magazines’ experts to reinforce the professional image of the W7000 and BenQ brand. Recently, BenQ Taiwan has organized consumer hands-on events, inviting AV equipment aficionados to experience the W7000 first-hand. Not only do such hands-on events effectively help bring BenQ closer to consumers, but subsequent discussion can create word-of-mouth marketing, and add to the attention that BenQ receives.