2012 BenQ亞太區 Marcom Workshop (2012 BQP Marcom Workshop)

 為了建構新一年各地區marcom共同的市場行銷目標，在3月8-9時舉辦了marcom workshop，來自澳洲、日本、韓國、新加坡、泰國、越南、印度和中東的伙伴都聚在台北討論未來的行銷策略方向，並致力於打開BenQ品牌的知名度。不僅如此，我們還邀請到ZOWIE、Saatchi&Saatchi、cacaFLY來分享明年對電競市場趨勢的觀點。還邀請專業攝影師一同參與北投戶外活動的行程，讓大家一同體驗GH700的實拍魅力。


 




To build up the consensus of marketing focus for the following year and enhance the collaboration among BQP countries, BQP held a regional Marcom Workshop on Mar.8th-9th . Team members from Australia, Japan, Korea, Singapore, Thailand, Vietnam, India, the Middle East and Turkey gathered in Taipei to have discussions on future Marcom directions, various marketing strategies and tactics for further expanding BenQ brand and product awareness and local operation sharing.
Not only having internal discussion of business and marketing plans, we also invited outside partners including ZOWIE, Saatchi&Saatchi and cacaFLY to share their viewpoints of Gaming Martket, 2012 Global Trends and Facebook Trends.  Besides, we had a professional photographer, Mr. Justin Wang, joined us in the outing section on the second day. He taught each Marcom person to use BenQ digital camera, GH700, for taking good photos of the beautiful scenery of Peitou hot spring area.