GP2與W系列投影機在日本與澳洲熱鬧上市(GP2 and W-series video projector great exposure in Japan and Australia)

2月份，我們持續提高GP2在日本市場的能見度，以Apple周邊裝置的角色在多個媒體露出，宣傳見效使得GP2在日本最大的電子產品詢價網kakaku.com獲得搜尋第二名的好成績。而在澳洲，BenQ不只訴求個人影音，更以家庭娛樂解決方案自許獲各大媒體肯定。除了零售通路廣告外，現在也以十五秒的廣告在主要電視頻道曝光！



In Feb., BenQ Japan continued to enhance awareness of GP2 mini projector by having product reviewed in various media, including Apple related media, IT/Leisure magazines, newspapers, online price-searching site and blogs. These efforts made GP2 come to the Top 2 searching product in Kakaku.com, the biggest IT product and price searching site.

On the other hand, BenQ Australia kept cultivating BenQ’s brand exposure not only in personal AV companion but also in home entertainment segments by having GP2 and W-series projectors revised in various online and printed media. Besides, working with national retailers for sales promotion, a 15-second TV commercial was also presented in one main channel, GO! TV.