BenQ投影機亞太區市占成長 (Top 2 Video Projector Position with 71.7% YoY Growth)

BenQ家用投影機在亞太區成長，Q2達到了第二名市占的成績。

Thanks for all’s efforts on marketing World Cup campaign, in Q2’14, we maintained No. 2 position in 1080P video projector segment with 22.6% SoM, 8.6% QoQ growth and 71.7% YoY growth. Some NS showed strong growth, for instance, Indonesia with SoM 68.4%, Turkey SoM 37.3% and Thailand SoM 34.3%, accordingly to recent released Futuresources data.

In terms of marketing efforts, we also gained good performance in 7 countries with 5 languages:
     
PR: 5 product awards, 130 media clippings and 27 reviews in Q2
   
SEM: 70M impression, 564K clicks with 0.8% CTR (151% achieve rate) from Google campaign.
Facebook: 8K+ new fans and 212K engagement
Retail Support: 12 EC site listing & promotion program, demo unit & catalogue marketing in 3 major LFR outlets
 
Thanks for all your efforts and let’s create another peak in near future!