隨著4G LTE高傳輸時代來臨，BenQ 4G LTE手機再推生力軍！全新推出話題新品F5，強打4倍高感光、4G高速飆網智慧型手機，全面預告BenQ 4G LTE智慧型手機一次到位，提供更多元的4G智慧手機選擇。全方位行銷活動自七月上旬全面展開，由報紙與公車車體廣告打頭陣，加上數位媒體與體驗活動的操作、媒體產品測試及部落客體驗開箱文的分享，以及與亞太電信合作的電視廣告、戶外/店內廣告與眾多輔銷物的露出，讓F5的身影到處看得見！
With the arrival of a new era of high-speed mobile Internet with 4G LTE, BenQ is introducing smartphones that support the advanced cellular network technology. The all-new much-discussed F5 highlights a camera with 4x light sensitivity in addition to its super-fast 4G mobile networking capabilities. A full lineup of BenQ 4G LTE smartphones is now available, providing a greater range of choice. To spur sales, a comprehensive marketing campaign began in early July, with advertisements in newspapers and the sides of buses leading the way, and bolstered by activities targeting digital media and product hands-on tryout events, product reviews in the media, and blogger posts sharing product usage and out-of-the-box experiences. In addition, we joined forces with local cellular carrier Asia Pacific Telecom for TV commercials, outdoor and in-store ads, and a number of promotional items, all of which are providing extensive exposure for the F5.
沒有留言:
張貼留言