5月份已經進入了瘋狂的世界盃預熱階段，各個領域的廠商都在抓住這個世界狂歡的賽事進行一系列的推廣，所以在媒體原創文章部分，針對世界盃主題我們策劃了一系列的內容，包括行情文章在標題中也會加入世界盃的關鍵字，增強文章的百度抓取和轉發量，為接下來全國各地的落地活動做鋪墊。重點的應用文章本月開始重點與媒體溝通移動終端的推廣，並請投影機圈內的KOL在朋友圈轉發。工程投影的部分，由於我們能夠達到傳統定義工程投影的機器還很少，所以跟行業內權威媒體投影之窗通過專題來定義泛工程機概念，從而引入明基品牌和製造的優勢和正確的時間切入點角度展開內容，增強明基工程投影機的品牌信任度。商教機型還是以評測為主，MH740和DX819ST的評測都得到媒體的重點位置推薦。
論壇部分本月除了日常結合社會熱議話題的選題外，主要是商住兩用機型ES7181促銷資訊擴散和曬單，在多家購物網站進行發佈，包括今日聚超值和什麼值得買。漫畫貼為《找回記憶中健康的親子關係》系列漫畫中的第二幅親子篇，由親子關係相關的百萬粉絲大號進行發佈，轉發703條，評論118條。五月份效果帖達到了60篇次，加精帖5篇次，火熱帖55篇次，達成率為300%。
問答選擇了百度、知乎、360、soso和太平洋快問五個問答平臺進行發佈，問答內容涉及明基投影機的全線產品。部分問答還會和論壇帖的內容相關聯，呈現多點橫向宣傳的效果。
As World Cup fever swept across the globe in May, vendors across various industries took advantage of interest in the matches to launch promotional efforts. BenQ was no different, and we created a series of original articles for online media that incorporated World Cup-related keywords in their titles to increase their search relevance ranking in Baidu, China's leading search engine, and to lay the groundwork for subsequent phases of the campaign targeted at other countries. The articles we spotlighted to the media promoted our mobile client products, and to support this effort, we asked projector industry insider KOL to pass along the article to the community. As for large-format commercial projectors, because we field few monitors that meet the traditional definition for this type of projector, we worked with Projector Window, a respected projector-oriented media outlet, publishing a feature article that offered a broader definition that encompassed additional BenQ models. From there, the article described the BenQ brand and our manufacturing advantage. By pinpointing the most appropriate time to present this perspective, we were able to increase trust in the BenQ brand. Turning to projector models aimed at the business and education markets, obtaining favorable reviews remains our focus, and such reviews of the MH740 and DX819ST were featured prominently in the media.
On discussion forums, in addition to our usual approach of introducing topics tied to popular areas of interest in the community, this month we distributed information on our dual business- and home-use ES7181 projector. Announcements were posted on a number of popular online shopping sites, and a comic about restoring a healthy parent-child relationship and which highlighted BenQ projectors was released, receiving 703 reposts and 118 comments.
We also released information on popular question-and-answer sites, with the content covering BenQ’s full lineup of projectors. Some of the questions and answers were relevant to posts on discussion forums, creating a lateral publicity effect.
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