六月護眼不閃屏宣傳活動在亞太區各國家上線,使用mini site等線上管道與消費者溝通。
In June the campaign kicks off in Asia Pacific & Middle East region to announce BenQ Eye-care monitors full range lineup - with Low Blue Light modes, Flicker-free technology and VA panel bringing a healthier option for consumers.
Eye-care microsites provide English, Bahasa, Thai, Korean and Arabic contents to accommodate countries such as Australia, Malaysia, UAE, India, Indonesia, Thailand, Korea, and Egypt. Each of them has customized reviews and where to buy info. There is also an APAC version to cover countries not mentioned above with complete product features and introductions.
Most of the countries take digital approach to communicate with the target audience – including Google always-on search, GDN (Google Display Network) and online banners on local IT/3C portals and EC sites.
Here are some of the materials RO created to promote Eye-care monitors. More campaign details will be shared in next month’s Spotlight!
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