BenQ低藍光顯示器在法國進行行銷推廣,分別在電台及部落格推出。
Eye Care teasing
RMC radio
Show : De quoi je me maile?
Presented by François Sorel & Jérôme Colombin : High tech journalists (Radio / TV/ Web TV)
Quote BenQ when discussing Blue Light effect
Podcast from March 14th
http://rmc.bfmtv.com/emission-radio/podcast/quoi-me-mail-35/
Eye Care blogs
Eye Care campaign : June 2014
5 key french bloggers to receive an « eye box » to highlight the eye care commitment of BenQ
Target : increase awareness + generate buzz
Focus : Flicker-free and Low Blue Light
Concept : they test and review Eye Care + share to 4 additional relay bloggers to maximize the noise
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