BenQ China「春意盎然 好彩頭」華北春促活動分享 (BenQ China celebrates springs with sales promotions in northern China)

3月23日-4月25日，我們針對華北區不同區域及店面的銷售情況制定了不同的活動春促活動。
昭陽：以零售為主，費用有限的情況下，內部刺激銷售，進行了銷量PK。
旭日：以分銷為主，電腦城裝機店面提貨為其主要銷量來源，為刺激電腦城內裝機店面推廣BenQ中高端顯示器。
九創：以零售為主，為了提升顧客進店率及成交率，天津12家主要加盟店進行了購買中高端顯示器送保鮮便當盒的買贈活動，提升代理商和消費者雙向滿意度。

From 23 March to 25 April, we organized several spring sales promotions tuned to different regions and store types in northern China.
Zhaoyang: The focus was on retail sales. With tight budgets, we stimulated sales internally, initiating sales competitions.
Xuri: Our focus was on distribution sales rather than sales to consumers. With most sales drawn from sales to PC assembly outfits in computer malls, we worked on incentivizing such stores to promote the use of BenQ midrange to high-end monitors as system displays.
Jiuchuang: The focus was on retail sales. In order to drive consumer traffic into stores and increase the number of completed sales transactions, twelve main franchisees in Tianjin promoted BenQ midrange and high-end monitors by offering a free lunch box with a purchase, increasing satisfaction among both retailers and consumers.