BenQ Smart LED 智慧大型液晶持續深耕推廣親子定位，日前與臉書粉絲數高達84萬人的網路名人喬喬跨界合作，將BenQ智慧電視的幼教App功能，結合喬喬與爸爸日常溫馨生活情節，將BenQ智慧機種著重親子互動與兒童教養之定位呈現出來，鎖定喬喬粉絲團主要族群25~45歲群眾，將BenQ智慧大型液晶於目標族群的認知度與好感度皆向上提升！
BenQ is continuing to cultivate the Smart LED’s target market of families with children. Recently, it worked with five-year-old Internet celebrity Rose Yu, who has 840,000 fans on Facebook, highlighting the functionality of the educational apps on BenQ’s smart TV through heartwarming stories about the daily life of Rose and her father. By conveying to Rose’s audience—consisting largely of people aged 25 to 45—the importance that BenQ places on parent-child interaction and childhood education in positioning its smart devices, BenQ is greatly enhancing awareness and positive impressions of its Smart LED line among target consumers.
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