隨著倫敦奧運會的啟動，投影機也結合奧運主題開展了「FUN大精彩 為奧運加油」的終端促銷活動。繼先前五一期間的「茶色生香，影音相伴」的順利結束，投影機終端活動可謂一波接一波。本次結合奧運主題的線下促銷活動同時也強化了家用機核心門店的曝光。總部也積極準備充足的終端物料，給各區域終端店面的佈置提供了豐富充沛的物料選擇。值得一提的是，上海及南京的一級經銷商親自帶領團隊前往每家二級經銷商門店進行終端店面的佈置，也充分表示其對本次活動的充分肯定！
As the London Olympics began, BenQ China initiated a sales promotion for its projectors with a slogan—which could be roughly translated as “have more fun as you cheer on your favorites at the Olympics”—tied in with the Games. The end-user-oriented campaign featured multiple phases. Along with their Olympics-related theme, the sales promotion simultaneously heightened the visibility of key home projector outlets. Headquarters also prepared a great deal of promotional material that retail outlets could use for in-store displays. Worth noting is that first-tier distributors in Shanghai and Nanjing sent their own teams to their satellite distributors to arrange displays, amply demonstrating their strong approval of this promotion.
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