BenQ Taiwan made generation of online word-of-mouth for the G1 a key objective of its promotional efforts, using various approaches to spark discussion of the camera. BenQ collaborated with the Techbang website and PCHome to organize hands-on trials, and subsequent sharing of the experience by members of the online community was not only voluminous, but the writing was increasingly creative, attracting more page views. Moreover, on the popular Mobile01 website, BenQ followed up by inviting netizens to participate in another hands-on trial. For the first phase of the event, BenQ selected five people who had already written posts, and then used an online poll on Facebook to spread the news within the community, eliciting enthusiastic discussion. Not only that, but BenQ also invited three beautiful female bloggers to try out the G1, drawing the attention of female consumers and giving them a better understanding of the G1. Also, in September BenQ received coverage in magazines, highlighting the appeal of the G1 with in-depth sponsored articles.
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