針對家用、商業、教育與色彩消費者族群，BenQ在北美推出不同的行銷活動因應投影機的行銷。
Home and Business
- Good press and awards around W1500 in December and into CES
- W7500 gaining energy with launch at CES
- W1070, W1080ST and W1500 push prior to Super Bowl
- MX522 gained PC Mag Excellence Award
A/V and Education
- Launch Education program for 2014, BEST – BenQ Education Solutions Technology
- Preparing for February Webinar on PointWrite
- Signing up customers for A/V partner program – Integrators Choice
Colorific™
- Published story and “social proof” for long-lasting color
- Interviewed BenQ projector owner with 10 years+ projector
- Over 2,700 entrants for Colorific Projector giveaway during CES
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