2014年2月13日 星期四

BenQ顯示器北美行銷活動 (BQA Monitor Activity)


BenQ顯示器北美行銷活動展開,針對BL、PG、EW,電競顯示器、專業繪圖等產品進行不同的線上線下行銷活動。


BL, PG, EW

  • Showcased 32” BL at CES
  • Sponsored PMA Color Management conference during CES
  • EW demonstrated at CES as Cloud Monitor integrating with Netflix
  • Finalizing event and promotion schedule

Gaming

  • Won Reviewed.com award for XL2720G
  • Evil Geniuses pro gamer, Justin Wong at CES 
  • Tournaments
    • UMG – Philadelpia, PA – 125 monitors
    • ESEA  - Dallas, TX – 70 monitors

RevolutionEyes™

  • Launched at CES
  • Good pickup of term and meaning in press
  • Developing comprehensive program around messaging and creative
  • Develop microsite
  • Working with retailers to have content on their site


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