2014年11月19日 星期三

與網購通路合作Google聯播網廣告刊登,導流消費者增加銷售,創造雙贏 (Collaboration with online sales channels and Google ad network campaign boosts sales)


為打造BenQ成為消費者心中低藍光護眼第一品牌,十月份與PC Home以及燦坤3C快3購物網合作,開啟BenQ RH系列專頁,並利用Google內容聯播網版位廣告刊登,合計超過230萬次曝光,共導引8萬5千多人次流量至合作的網購通路,廣告將進行到10月底繼續協助業績銷售增加。

In order to establish BenQ in consumers' minds as the number-one brand for low-blue light eye-protective products, in October we worked with PC Home and the Kuai3 online 3C shopping site to create a dedicated page for the BenQ RH series. In addition, we used a Google AdSense advertising campaign that drew more than 2.3 million views. In all, we generated more than 85,000 visits to collaborating online shopping channels. The advertising campaign will continue through the end of October, providing a sustained boost to sales.

沒有留言:

張貼留言