2013年2月27日 星期三
明基幸福雲觸屏微電影BenQ China感動播出 (BenQ China posts touching short film online)
BenQ China運用新媒體行銷模式，2/25在網路上推出「明基幸福雲觸屏」的微電影，用父母、子女之間的親情在網路上造成廣大迴響，也挑起了中國網友對新產品明基幸福雲觸屏的期待與好奇心！
BenQ China is drawing on new social media-based marketing approaches with its posting of a short film online. The video tells the story of a family, and the touching narrative has generated a broad response, while building anticipation for and curiosity about BenQ’s new touchscreen monitor.
2013年2月25日 星期一
2012 【BenQ Annual Party 好戲開鑼】圓滿結束 (BenQ Annual Party for 2012 entertains with performances by BenQers)
真善美獎、好戲開鑼、花開富貴，三大主軸為您呈現最精采的節目。
想必大家都與同事們歡度了一個溫馨的夜晚，也培養出了更深厚的感情，現在，就讓我們來回顧大家當中的點點滴滴！
傑出團隊
恭喜今年的傑出團隊，公司以你們為榮，也期待來年大家能繼續努力， 尋求獲利最大化、品牌價值最大化的傑出作為！
仙人下凡慶尾牙
由仙人下凡慶尾牙揭開序幕，每位主管無不使出渾身解數，分別扮演的八仙、土地公與月老公，親自演唱歌仔戲，效果十足。
所演唱的曲調，可都是練習再練習，就是要帶給大家驚喜與歡樂，好戲開鑼，請大家掌聲鼓勵。
同仁表演-風華爵代 威陣天下
長達五週練習的成果，終於在這天精彩呈現！
現場歡呼聲沒有間斷過，不論是爵士舞的滿場奔跑或是鼓陣的糾威風武藝，都不禁替你們歡呼！
當在練習過程中，感受到大家齊心協力努力不懈的那股精神，有歡笑也有汗水，透過一次又一次的排練，激發出團隊的凝聚力，終於在這天精彩呈現。
Colleagues enjoyed the evening’s programs together, building relationships and a reinforcing our team spirit. Let’s take a look back at some highlights from the party.
An outstanding team
nQ team. The company is proud of you, and looks forward to your continued effort over the next year as we seek the greatest profitability and brand value.
Performance by executives
The festivities began with the performance of a Taiwanese folk opera featuring members of the executive team. To prepare, they rehearsed long and hard, aiming to impress and entertain everyone. The performance won enthusiastic applause, and got the event off to a rousing start.
Performance by colleagues
Five weeks of rehearsals culminated in an exciting performance by our colleagues. Cheers were heard without interruption, as colleagues showed their skills in jazz dances and percussion pieces.
During rehearsals, the seriousness and sense of purpose everyone brought to the effort was much in evidence. There was laughter, but also sweat. In rehearsal after rehearsal, the team’s shared sense of purpose grew, finally culminating in a brilliant performance.
BenQ 參加IEM電玩大賽巴西站 (Brazil IEM- LCD from Jan 29th to Feb 2nd)
BenQ參加哥倫比亞投影機通路聚會 (Colombia PRJ- DLP Projector Jan 2013)
BenQ受邀參加專為DLP投影機舉辦的通路聚會，和其他投影機品牌互相交流切磋心得。並也藉機與零售夥伴維繫良好的合作關係。
BenQ was invited to this activity organized by DLP among the EPSON channels. The DLP worlwide director, Juan Alvarez and the DLP Latin America, Oscar Nunez atended. Besides, BenQ, other competitors such as Viewsonic, NEC and Dell attended
Each company made a product presentation and its main objective was that resellers knew the DLP technoogy and its differences and advantages compared to the LCD technology. This activity was useful for BenQ since it met new customers and displayed all the projector product line.
2013年2月21日 星期四
BenQ Korea接受IT donga訪問 (BenQ Korea Interviewed by IT donga for XL/RL Series)
BenQ Korea接受IT donga訪問，針對XL/RL電競顯示器向韓國的消費者分享，講述電競螢幕在比賽中的優秀性能、產品開發一路走來的心得等等。
Richard, the PM of BenQ Korea, was interviewed by IT donga in regards of BenQ’s gaming monitors, the XL and RL series. BenQ was introduced as tier one gaming monitor provider in the article whilst Richard emphasized the importance of professional monitors for game playing. BenQ dedicated in designing the best monitor for gamers, in the product development process the Korean game team “Startale” were even involved. BenQ is also the sponsor for several international gaming tournaments such as IEM, MLG, etc. BenQ XL and RL series monitors are the ultimate gaming gear for professional gamers. Full interview: (Click here)
BenQ產品在泰國和印尼獲獎 (Two silver awards won from HWM Indonesia and Thailand )
一月份，BenQ MW851UST投影機獲HardWareMagazine印尼版銀獎；RL2450H顯示器亦獲HardWareMagazine泰國版銀獎。
BenQ Projector and LCD monitor have both been given HardWareMagazine Sliver Awards in the January issue. MW851UST, scored 8.5 out of 10, is an ideal choice for limited space, such as classrooms.
The big picture projection is compelling with superior images and visibility; also the integrated network control is one of the winning points. RL2450H, scored 8.9 out of 10, is specially designed for gamers, with premium specifications including the Black eQualizer, RTS mode, 2ms response time and smart-scaling. Recommended for the hardcore gamers.
BenQ接受韓國線上雜誌專訪 (Adrian interviewed by Korean “Media it” online medium)
《Media it》於十二月專訪Adrian，暢談BenQ品牌未來在韓國市場的策略，談到我們將會持續瞄準大尺寸及寬螢幕顯示器的行動，並延續開發電競顯示器的佳績，繼續尋找獨特的特色滿足消費者。
In December, the Korean popular online medium “Media it” visited BenQ HQ and did a thorough interview with Adrian. We had a great time in this one-hour interview, Adrian also talked about the brand and LCD monitor strategy in Korean market. In recent years, BenQ kept endeavoring in large-size display market with globally success of 24”W models. BenQ is now the market leader in Japan and Australia. In the future, BenQ will continue conveying the unique features of BenQ Gaming monitors to prosumers, including gamers and designers in Korea.
http://www.it.co.kr/news/mediaitNewsView.php?nSeq=2288197&nBoardSeq=60&auth=1
BenQ G1 行銷活動在facebook與你共度情人節 (G1 Facebook Valentine’s Day campaign is On)
主打翻轉螢幕特色的BenQ G1數位相機在情人節檔期推出了線上活動，吸引粉絲來幫另一伴贏得超棒情人節禮物。
In order to promote G1’s swivel screen lively and highlight its user benefit of self portrait, we prepared a Facebook Valentine’s Day campaign to attract fans and market G1 with seasonal topic – taking a perfect love portrait has never been easier with swivel-screen and F1.8 lens of G1. The campaign is adopted for Indonesia, Thiland, Turkey, the Middle East and BenQ Club fan pages. From 6th ~ 14th of Feb, BenQ will send the gift for you! Just “Like” BenQ Facebok page, enter the campaign and fill in your data, you have chance to win a G1 for him/her, and BenQ will send the gift (G1) for you. Don’t hesitate to send your love! Come and play!
http://woobox.com/vc7z8n
BenQ G1相機獲專業口碑推薦 (G1 was highly recommended by professionals)
BenQ G1數位相機經過泰國與中東的部落客推薦，發揮口碑行銷影響力。同時Photonovice.com攝影論壇也給予BenQ G1很高的評價。
Glad to share the nice G1 blogger reviews from Thailand and the Middle East. You can see G1’s image performance through a detailed product review by the online influencer’s sharing, which was also published the article on major camera websites or blogs to draw people’s attention. It’s always an efficient way to raise online visibility for G1.
Professional’s sharing from Thailand
An excellent G1 review was done on Photonovice.com by a senior photographer, his ID called “sharingstory”, who took many lifestyle and landscape photos when travelling around with G1. The excellent performance of F1.8 bright lens, 24mm wide angle and 3 inch swivel screen were highly recommended, together with useful Full HD video recording and special filters. Please visit here to read full article.
(Click here)
Lifestyle blogger’s sharing from Middle East
A famous lifestyle blogger Ms. Maryam Ensan from Dubai also introduced G1 on her blog, which is the only online fashion & lifestyle blog in Persian & English. Overall it comments that G1 is a high value camera due to its compact size, friendly user’s interface and copious function. Please visit here to read full article.
(Click here)
BenQ XL2420T 前進韓國 (XL2420T product placement in Korea)
韓國DANAWA比價網展示了BenQ XL2420T的線上開箱影片，詳細內容可到以下網址觀看：
DANAWA is a popular price comparison website in Korea, not only price information but also product introduction is offered. It has own video channel, DANAWA Standard PC, to provide comprehensive IT-related information to IT users on a monthly basis. BenQ Korea got chances to work with DANAWA to introduce XL2420T through this video channel. One of the videos mainly introduced gaming PC and anchors mentioned that BenQ XL2420T was a high performance gaming monitor. The other video introduced how to enjoy gaming entertainment with multi-display setting.
在越南網咖CYZone和RL2450H一同玩耍 (RL2450H installation in Vietnam’s gaming café)
BenQ成功將RL2450H越南CYZone網咖，現在，在整個網咖當中共有90部電競螢幕，讓更多人能夠體驗到RL2450H的遊戲魅力！
BenQ successfully penetrated in Vietnam’s gaming café CYZone. In the first stage, we had installed 90pcs of RL2450H in its 1st floor, the next stage BenQ will replace 40pcs of Samsung monitors in its 2nd floor. With such upgrade of the whole store, CYZone will benefit in charging a higher rate. The users enjoy playing games with larger monitors and the CEO of CYZone is very much appreciated the co-op.
BenQ參加泰國 2013 Gaming Show (BenQ gaming monitor at Thailand Game Show 2013)
BenQ參加泰國一月舉辦的 2013 Gaming Show，我們在英雄聯盟賽事中贊助了160部RL2240H作為比賽與體驗器材，拓展我們在電競領域的知名度。
BenQ Thailand continued to cooperate with local partner attending Thailand Game Show 2013 in Bangkok from Jan. 11 to 13. Over 100,000 visitors were attracted to visit the annual biggest gaming event in Thailand. This year, We sponsored League of Legends (LoL) tournament with 160 units of RL2240H - 10 units for stage competition, 150 units for experience area. The estimated numbers of spectators to visit LoL competition were more than 20,000 and around 5,000 visitors had experienced our RL2240H during 3-days event.
BenQ成為越南AIC專案的投影機夥伴 ( BenQ as a projector partner of AIC project in Vietnam)
BenQ參加台灣中央大學和越南AIC的智能教室合作專案，成為投影機軟硬體的技術合作夥伴，也讓我們在越南教育市場更加站穩腳步。
Taiwan's Institute for Information Industry (III) cooperates with National Central University (NCU) and has signed an agreement with Vietnam's Advanced International Joint Stock Company (AIC) to build 2,000 integrated e-learning "smart classrooms" in Vietnam. In this project, AIC will use products manufactured by Taiwanese IT vendors and BenQ has been selected as the trusted partner to provide projectors. III will assist AIC to integrate hardware and software service solution, including projector of BenQ, notebook PC of Acer, Smart board of HaBook, and 2 million login accounts of English learning offers by LiveABC. The project runs smoothly and the first 220pcs are successfully installed. From this project, BenQ can move forward to take education market leading position in Vietnam and even catch potential business.
2013年2月20日 星期三
BenQ馬來西亞投影機發表會 (BenQ Successful projector launch in Malaysia)
1/30，我們在馬來西亞舉辦投影機發表會，向經銷通路商介紹BenQ新產品的主要功能3D與SmartEco等等。
On Jan 30th, BenQ Malaysia hosted a successful Media and Dealer meeting. To show its ambition to Malaysia market, BenQ introduced full range 3D projector to meet different demands and invited media and partners to join a launch event. For conducting an effective meeting, the event had been separated into two sections, and the first section was exclusive for media and the other was for BenQ partners.
In this launch event, BenQ Malaysia introduced 3 key technologies: lamp free, SmartEco and 3D feature with nine models. After this event, BenQ Malaysia has collected many positive feedbacks from media and partners, and looks forward to seeing the event stirring the market and triggering more business opportunities.
BenQ參加2013 CES展 (BenQ at CES 2013)
BenQ QisDesign參加2013 CES展，除了眾多媒體曝光外，也和經銷商建立良好合作關係。
- Over 20 articles and blogs issued on BenQ during CES
- HD, 3D short throw - W1080ST
- New gaming monitor – RL2455HM
- Dealer/retailer focus
- Met with 31 publications
- Showcased over 12 QisDesign lighting products
- Around 30 meetings with retailers, distributors, and integrators
- Pre and post e-blasts sent to sales team
- Over 600 leads from show
BenQ新產品北美火熱銷售中 (Strong coverage for BenQ new products)
BenQ America 本月媒體露出年度最高 (BenQ America Highest editorial coverage over 12 month )
「天使178 快樂分享一起吧」微博論壇活動如火如荼 ( “Angel 178” social media campaign proves popular)
為推廣天使178顯示器，BenQ China特在微博及論壇上開展了一系列針對178（諧音一起吧）的主題推廣活動，抱怨孤單的178文體悄然興起，多個紅人微博轉發，網友爭填新文體熱議，BenQ與178緊密被關注，微博單周轉發突破22000，評論超過2100，熱門論壇發佈21篇，瀏覽率22836次，評論超過570次，178體收錄百度百科。
To spread the word about the VW2230H monitor, BenQ China is running a series of promotional campaigns on China’s Weibo microblogging platform and online discussion forums. A number of widely followed users posted news about the campaign, which rechristened the monitor “Angel 178” and took advantage of the fact that in Chinese, the pronunciation of “178” is similar to that of “let’s do it together”, encouraging people to post complaints about being feeling left out and urging greater togetherness. In a single week, reposts surpassed 22,000, with over 2100 comments recorded. 21 popular related discussion threads were begun, gaining 22,836 views with more than 570 posts.
To spread the word about the VW2230H monitor, BenQ China is running a series of promotional campaigns on China’s Weibo microblogging platform and online discussion forums. A number of widely followed users posted news about the campaign, which rechristened the monitor “Angel 178” and took advantage of the fact that in Chinese, the pronunciation of “178” is similar to that of “let’s do it together”, encouraging people to post complaints about being feeling left out and urging greater togetherness. In a single week, reposts surpassed 22,000, with over 2100 comments recorded. 21 popular related discussion threads were begun, gaining 22,836 views with more than 570 posts.
超強適用，完美投影——BenQ MX662投影機體驗評測 (BenQ’s MX662 wins raves in professional media)
投影之窗從MX662的外觀、演示效果、應用等方面做了詳細介紹，並給予MX662「超強適用，完美投影」的高度評價。此外，在投影時代首頁也針對MX662進行了評測主推，讓更多的人瞭解MX662優良的性能。
Projector-window, a popular Chinese website devoted to all things projector-related, published a detailed profile of BenQ’s MX662, covering its design, video performance, and usage scenarios. The website called the MX662 “an extremely capable projector that delivers perfect picture quality”. In addition, another projector-focused Chinese website, PjTime.com carried a review of the MX662 that recommended the projector, enabling even more people to know about the MX662’s excellent performance.
BenQ參加河南珠峰互聯網吧連鎖年會 (BenQ takes part in Internet cafe chain’s annual meeting)
河南珠峰互聯網網吧連鎖是河南省首家取得具備互聯網上網服務連鎖經營資質的品牌企業，主營網吧連鎖經營、資源整合、特許加盟、服務支援、網遊運營等。目前已成為河南省最大的互聯網上網服務連鎖經營企業，全省擁有網吧80家左右。繼12月8號在平頂山舉辦網吧會議後，1月9日明基參加河南珠峰互聯網吧年會，約100位網吧主到場參與BenQ對於網吧分區經營的說明會，對於推廣我們的大螢幕、遊戲及套裝都是極好的機會，借力打力機會不容錯過！
The “Mount Everest” Net Cafe chain was the first branded enterprise in China’s Henan province to acquire the know-how to operate a franchised business based on online services. Its main businesses include running a chain of Internet cafes, integrating resources, licensing franchisees, providing support services, and offering online games. The company has already become Henan’s largest operator of Internet cafes, with around 40 branches located throughout the province. Following up on the Internet cafe conference it held in the city of Pingdingshan last 8 December, BenQ took part in Mount Everest’s annual meeting on 9 January. Around 100 cafe owners were on hand for BenQ’s briefing on regionalized Internet cafe operation. The event was a terrific opportunity to promote our large-screen monitors, gaming-focused models, and bundles.
BenQ China顯示器產品經理陳偉強接受《chip新電腦》專訪 (BenQ China monitor product manager interviewed by CHIP magazine)
《CHIP新電腦》作為一本在業界公認品質比較高的平面媒體雜誌，一直是IT廠商合作的重點對象，但是CHIP始終對產品表現看的更重，所以在讀者心目中是一本公正的雜誌，年前特地請Vito在《新電腦》做了一次專訪，將細分市場和關注用戶體驗的發展方向更加清晰的讓讀者瞭解。
CHIP is a print magazine widely respected in the industry, and has been a key partner for IT vendors. However, CHIP has ultimately placed an even greater emphasis on evaluating product performance rigorously, and has thus been able to maintain a reputation for fairness among readers. Late last year, the magazine interviewed monitor product manager Vito Chen, who detailed BenQ’s development directions. He discussed BenQ’s focus on market segmentation and attention to the user experience, giving readers a clearer understanding of BenQ’s strategies.
BenQ顯示器深圳Dota邀請賽 (BenQ holds gaming tournament in Shenzhen featuring its gaming monitors)
2013年1月13號,在深圳華強北京仕電腦大賣場明基遊戲顯示器體驗區舉辦了一場「明基顯示器 Dota邀請賽」，深圳高校電競圈內的高手雲集，展開一場激烈的對決，精彩的賽事吸引了很多顧客駐足欣賞圍觀，為賣場帶來更旺的人氣! 通過此次活動，在深圳高校電競圈內宣傳了京仕大賣場明基遊戲顯示器體驗區，為年後長期賽事進行前期的宣傳。通過DM單的發放，也讓其他人知道京仕大賣場以及明基遊戲顯示器體驗區，為二級代理商帶來人氣。
On 13 January, BenQ held a gaming tournament in the hands-on area for BenQ gaming monitors at a large computer retailer in Shenzhen, China. A large number of expert players from the Shenzhen high school gaming circles participated, leading to fiercely contested matches. The competition drew the attention of many customers, who gathered as spectators to view the action. Through the event, the BenQ gaming monitor hands-on area gained publicity among high school gamers, as did competitions that will be held there in the future. Distribution of flyers enabled other people to know about the gaming community that thrives in Shenzhen high schools, and to gain awareness of BenQ’s gaming monitor hands-on area, providing a boost to second-tier distributors.
BenQ China顯示器產品經理陳偉強做客IT168，談「創新體驗」 (BenQ China monitor product manager interviewed by IT168)
IT168 is one of China’s more important IT-themed online media outlets, with particular influence among channel vendors. In 2012, IT168 underwent a redesign, and some new layout sections are coming up in 2013, fortuitously providing an opportunity to highlight BenQ’s new product promotions forthcoming over the next year. Its recent interview with BenQ monitor PM Vito Chen offered an introduction to BenQ’s use of flicker-free panels, while also describing BenQ’s market strategy for monitors, the latest technologies we are incorporating in our monitors, and our newest models. IT168’s editors publicized the feature with a prominent spot on the website.
BenQ China顯示器產品經理陳偉強做客天極網，聊「明基大螢幕不閃技術解析」 (BenQ China monitor product manager visits Tianji Media Group to talk about BenQ’s flicker-free technology for large-screen monitors)
儘管2012年整年與天極的顯示器合作並不多，但是天極還是一直做著積極配合，不管是新聞稿發佈還是產品評測都比較及時，也都給了不錯的推廣位置，對於年底的這次PM專訪，天極也是積極配合認真準備，通過跟Vito對不閃屏的深入的溝通，後續的GW2760HS評測編輯利用真實對比充分解析了產品優勢；專訪同樣對明年的產品情況作了簡單介紹，讓網友對BenQ 顯示器充滿期待。
Though BenQ did not collaborate with Tianji Media Group, owner of the popular IT-themed Yesky.com website, on promotional campaigns for monitors during 2012, the Group continued to actively coordinate with BenQ, publishing news releases and product reviews in a timely manner, as well as recommending BenQ products and giving them favorable rankings. For the interview of BenQ’s monitor PM Vito Chen late last year, the Group prepared assiduously and worked closely with us. A thorough discussion with Vito about flicker-free screens took place, and a follow-on review of the GW2760HS highlighted true contrast ratio in its analysis of the product’s strengths. The interview also included an overview of BenQ’s product plans for the upcoming year, rousing consumer anticipation for BenQ’s monitors.
BenQ China顯示器產品經理陳偉強做客泡泡網，談「科技成就用戶體驗」 (BenQ China monitor PM Vito Chen interviewed by PCPOP.com)
1月，陳偉強Vito接受了泡泡網的獨家專訪，在採訪前泡泡網銷售總監與顯示器頻道主編與Vito溝通了不閃屏的概念和來年產品規劃，泡泡網銷售總監一直很瞭解明基，也很認可我們以客戶體驗為出發點的產品研發，同時與泡泡網玩樂IT的理念不謀而合。編輯根據溝通內容出了專訪內容——科技成就使用者體驗，並給出了焦點大圖的推廣位置。
In January, BenQ China monitor PM Vito Chen gave an exclusive interview to digital products-focused website PCPOP.com. Prior to the actual interview session, PCPOP’s sales director and display channel editor-in-chief spoke with Vito about the flicker-free panel concept and BenQ’s product roadmap for the coming year. The sales director has always understood BenQ well, and strongly approves of our customer experience-centric product R&D approach, which coincidentally matches up well with PCPOP’s “fun IT” message. The editor developed the interview’s content based on this exchange—highlighting the theme of technology that makes a better user experience possible—and gave the piece a prominent position in the website layout.
BenQ China顯示器產品經理陳偉強做客ZOL顯示器達人線上 (BenQ China monitor product manager Vito Chen participates in ZOL monitor feature)
陳偉強Vito已經接受ZOL的專訪，參與到顯示器達人線上170期的訪問中，針對明基不閃屏技術的全面解析與編輯和網友進行了熱烈的討論。因Vito與編輯都十分熟悉，整個溝通過程非常順暢，ZOL編輯部也對明基的產品定位很認同，線下網友對不閃屏的概念很感興趣，同時對筆記本外接這個應用點有很強的共鳴，編輯們也對我們不閃屏的推廣提出了很多有價值的建議。在ZOL顯示器頻道首頁給出了大字套紅的推廣位置。
BenQ’s Vito Chen recently participated in the 170th edition of ZOL’s online monitor expert feature. Vito engaged in an enthusiastic discussion of BenQ’s flicker-free panel technology with editors and the online community, presenting a thorough analysis. Because Vito and the editors are well acquainted with each other, the discussion proceeded very smoothly. ZOL’s editors approved of BenQ’s product positioning, while online users expressed great interest in the flicker-free panel concept. In addition, they showed enthusiasm for the use of monitors as external displays for laptops. The editors also provided some valuable suggestions for the promotion of monitors with a flicker-free panel. The ZOL monitor channel’s main page gave the feature a prominent position, along with a headline in a large red typeface.
BenQ投影機W1070鑒賞會北京站後續線上活動持續發聲 (Follow-on activities after W1070 projector hands-on events in Beijing maintain buzz)
繼「賞 明基全高清3D新視界」W1070線下鑒賞會在北京分兩場開完之後，為配合活動，在ZOL、PCPOP和家電論壇舉行體驗會心得分享和W1070搶樓行動。後續線上活動不僅持續了體驗會到場網友對W1070的關注度，同時也在論壇進行了更廣泛的傳播和關注度的提高。ZOL和PCPOP各評選出了三位心得分享品質較高的網友頒發禮品，家電論壇頂樓更是達到104萬的點擊率和23萬條回復，創造了該論壇頂樓和關注度之最。在網路上形成持續的傳播聲音。
After two public hands-on events for the W1070 in Beijing, BenQ publicized a hands-on event with follow-on hands-on reports and popularity rank-raising effort for the W1070 on high-traffic websites ZOL and PCPOP. These online activities not only sustained attention to the W1070 from members of the online community who had attended the hands-on event, but also broadened the scope of publicity and raised interest further. ZOL and PCPOP independently selected three users who had written especially high-quality reports, rewarding them with prizes. The W1070 reached the home appliance forum’s top ranking, gaining 1.04 million hits and 230,000 comment posts, representing the highest level of interest in the discussion forum’s top-ranked product that had ever been achieved, maintaining the online buzz around the W1070.
BenQ中國Pconline「召喚YY大神 YY你的唯美桌面」活動圓滿結束 (BenQ China finds success with desktop design contest on PConline)
PConline論壇「召喚YY大神 YY你的唯美桌面」活動圓滿結束，網友各異的PS風格，豐富的想像力都證明了一個真理：明基天使機唯美特質在任何環境下都可以發揮的淋漓盡致，和家居環境融合得相得益彰。通過該活動，讓廣大網友看到天使178系列顯示器的獨特魅力，將該系列的顯示器融入到網友的生活娛樂中，對網友們產生無形的感染力。整個活動流覽量為128819，並有210名網友發帖參與，論壇已公佈了獲獎名單。
A computer desktop design competition on the PConline discussion forum came to a successful conclusion after online members’ individual Photoshop design skills and bountiful imaginations demonstrated that BenQ’s VW2230H (178 series) possesses aesthetic qualities that are fully evident in whatever environment it is found, complementing any home decor gracefully. Through this event, a wide spectrum of users was able to witness the 178 series monitors’ distinctive features. Moreover, by assimilating this series’ monitor models into users’ own lives and recreational activities, we were able to create a viral appeal. Online pages on the event as a whole drew 128,819 views, with 210 users posting to participate. The forum has already announced a list of award winners.
中國各區域陸續開展「花開遍地 同享富貴」為主題的龍年答謝會 (Annual summits held in various regions throughout China)
截止一月末，中國各區域：河南商丘、浙江衢州、浙江台州等地陸續開展了以「花開遍地 同享富貴」為主題的龍年答謝會。答謝會以新品花開富貴及Candy為主題展示介紹。其中，浙江衢州的核心管道夥伴將近200家代理商出席了會議，到場人數接近300人。
At the end of January in various locations throughout China, such as Shangqiu in Henan province, and Zhechiang province’s Quzhou and Taizhou, BenQ China held its annual business summits for the year, using a theme of shared prosperity. The summits included exhibitions of new products and the Candy desktop peripherals set. Among the individual summits, the Quzhou event was particularly well attended, with nearly 200 key distributors represented by the almost 300 persons in attendance.
明基三豐參加2013年ARAB HEALTH醫療展 (BenQ Medical Technology attended ARAB HEALTH)
ARAB HEALTH醫療展於2013年1月28-31盛大展開，此次展會聚集全球數萬名參觀人次，與各國頂尖醫療儀器廠參與，在中東與阿拉伯地區有極大的號召力，是指標性的大型醫療保健展。明基三豐在現場展出最新型高演色性LED手術燈以及具低檯面高度與平移功能的微創手術台，展現出公司擁有的高端技術能力與各項貼心設計，吸引各國代理商至攤位參觀，達到往年兩倍人數，並給予產品高度評價。
ARAB HEALTH was hold from 2013 January 28 to 31, this exhibition gathered over ten thousand attendance, and international medical companies. And it is also the most important exhibition to get into Middle East and ARAB market. BenQ Medical Technology exhibited our latest LED surgical light and the MIS surgical table, completely showed the highly technology and friendly design of our products. In the exhibition period, our products appealed dealers over the world and the attendance number is twice of the past, and visitors gave our products lots of positive commend.
BenQ Lighting: 提供專業照明解決方案，為您量身打造愉悅光環境 (BenQ Lighting: A Lighting Solution for Your Desired Ambience)
秉持創新(innovation)、專業(professional)、技術領導(performance)三大訴求，BenQ Lighting致力於提供專業的商業照明解決方案，以方便簡易的產品組合應用設計，為商業空間打造有別於一般照明廠或科技廠所能提供的照明解決方案，塑造舒適使用環境，打造愉悅美好光景。
BenQ Lighting 提供多項照明解決方案，包括：教育市場(一般教室、多功能教室)、商辦照明（會議室、開放辦公室、主管辦公間）、醫療照明（候診區、病房）、迎賓照明、賣場照明、工業照明、與戶外照明等7大業態共11個解決方案。以下為近期專案使用BenQ Lighting的簡介， 因為BenQ掌握光學技術、機構設計、電源管理、散熱處理、控制系統等的專業背景，除提供案主節能省電、長使用壽明的LED燈源組合，達到節能省電、減少燈具汰換的優點外，BenQ更量身為案主打造符合使用情境的照明需求，使整體環境更加舒適宜人。
上海明基商務廣場全面使用BenQ LED燈，打造專業、氣派的商務空間
上海明基商務廣場於2012年新落成，正式對外開放出租商辦樓層。為因應綠色節電生活型態，上海明基商務廣場整棟大樓採用BenQ 無汞LED節能燈具，相較於傳統燈泡，BenQ為該棟大樓省了50%的電力！BenQ Lighting 燈具光型漂亮，色溫合宜且光色飽滿，打造光線充足又明亮的環境，更為明基大樓的大廳營造了豪華氣派感。
義大利TWINTIP設計工作室
義大利的設計工作室TWINTIP，在2012年將工作室搬遷到熱鬧的米蘭市中心。由於TWINTIP經常需要作團隊創意發想，因此空間的色彩、燈光的設計所營造出來的氛圍格為重要。在與負責裝潢的主持設計師溝通需求過後，BenQ幫TWINTIP規畫了T8 LED燈管與BenQ LED平板燈解決方案，以電腦工作區採用冷白T8 LED燈管、與創意發想空間採用暖黃LED平板燈的搭配設計，不僅真正符合TWINTIP工作團隊的照明需求，新辦公室的節電相較於舊辦公室更將近65%，且BenQ T8燈管與平板燈產品壽命長達35,000小時，是傳統螢光燈的4倍以上! 因為壽命長，品質好，維修更換的成本也減少了!
更換照明前的舊辦公室：每天開燈8小時，一年開燈250天為例，一年TWINTIP將耗3120瓦，一年電費約780 Euro，燈泡壽命僅有15000-20000小時。
更換BenQ LED燈後的新辦公室：每天開燈8小時，一年開燈250天為例，一年TWINTIP僅耗1080瓦，一年電費約270 Euro，燈泡壽命長達35000-40000小時→BenQ LED節能燈具幫TWINTIP做的節能照明解決方案，幫助其節省了65%的電力，落實節能減碳的生活應用。
BenQ Lighting provides a number of lighting solutions, including those for the education market (regular classrooms, general-purpose classrooms), offices (meeting rooms, open-layout offices, executive suites), medical institutions (waiting rooms, patient rooms), reception areas, retail stores, industrial environments, and outdoors—a total of 11 solutions for 7 major segments. Below are profiles of recent projects that have adopted BenQ Lighting solutions. As BenQ has expertise in optical technologies, system design, power management, thermal management, and control systems—in addition to providing power-conserving, long-lifespan LED lighting modules for advantages such as power conservation and longer replacement cycles—BenQ is able to accommodate clients’ particular lighting needs based on actual usage scenarios, thereby creating a more comfortable overall environment.
l The BenQ Plaza office project in Shanghai uses BenQ LED bulbs throughout, creating a business environment with a sophisticated and impressive ambience
l Italy’s Twintip design studio
美若康『好視成雙』買二送2(MiaCare contact lenses gain “buy two, get two free” promotion)
明基材料與消費者一同歡喜迎春！即日起至2013/3/31，美若康『好視成雙』買二送2優惠，於全省銷售門市火紅推出。
本活動以會員電子報、官網訊息、電信行銷簡訊及門市文宣布置，讓支持美若康的朋友能獲得優惠訊息，期為美若康締造開春佳績。
BenQ Materials joins consumers in welcoming spring. Until 31 March, a “buy two, get two free” promotion for MiaCare-branded contact lenses is running at retail outlets throughout Taiwan.
The promotion is making use of email newsletters, announcements on official websites, text messages, and publicity items at stores. MiaCare customers can thereby find out about the promotion, and give MiaCare a great start to spring sales.
全球第一台不閃爍、極窄邊框液晶顯示器 BenQ VA LED 電腦液晶顯示器GW2760HS養眼機 (BenQ debuts GW2760HS VA LED monitor, world’s first flicker-free narrow-bezel LCD display)
BenQ一直致力研發結合科技與具健康概念的LED液晶顯示器，繼高對比顯示器廣受市場好評後，2013年針對護眼功能再升級，隆重推出全球第一台高對比不閃爍、極窄邊框的27吋LED液晶顯示器GW2760HS養眼機。GW2760HS使用獨家顯示穩定迴路技術讓畫面不再閃爍，無論亮度調整，皆能呈現清晰穩定的畫面，避免一般液晶顯示器調光過程的連續閃爍 (忽亮忽暗)，有效舒緩眼睛疲累，減緩長時間注視螢幕產生的眼壓增高。同時GW2760HS 擁有業界最高靜態對比3000:1讓影像立體清晰不瞇眼的特性，雙管齊下讓螢幕成為養眼利器，讓注意健康護眼的消費者能更加安心。
BenQ has long dedicated itself to developing LED-backlit LCD monitors that combine advanced technology and features that address health concerns. After its high-contrast models received broad market acclaim, BenQ is enhancing the eye protection features in its models during 2013, introducing the world’s first high-contrast flicker-free narrow-bezel 27” LED-backlit LCD monitor: the GW2760HS. The GW2760HS uses exclusive image stabilization circuit technology to eliminate flicker. Regardless of how brightness is adjusted, the monitor displays a clear, stable picture, avoiding the flicker (abrupt shifts between bright and dark) that afflicts regular monitors when adjusting brightness. The GW2760HS thus effectively reduces eye fatigue, ameliorating eyestrain from extended periods of staring at the screen. At the same time, the GW2760HS possesses the industry’s highest static contrast ratio of 3000:1, giving the screen image stunning depth and clarity, allowing users to easily make out details without squinting. In this way, the monitor helps protect the eyes, providing greater peace of mind to health-conscious consumers.
BenQ黑湛屏大型液晶極窄系列上市發表 (BenQ large-screen narrow-bezel VA LCD televisions see product launch)
BenQ台灣區於1月16日舉辦BenQ黑湛屏大型液晶極窄系列發表會，此次推出的新機種 RV系列65型/50型，是目前國產品牌大尺寸最窄邊框，集大尺寸、窄邊框美感設計、獨家黑湛屏於一機，新聞媒體踴躍出席採訪，展現BenQ於台灣電視市場深厚的品牌實力！
BenQ Taiwan held a product launch event for our large-screen narrow-bezel VA LED series televisions on 16 January. The new monitors highlighted were the 65” and 50” models in the RV series, notable for having the narrowest bezels of any domestic brand large-screen TVs. Bringing together a large screen, beautiful narrow-bezel design, and BenQ’s exclusive VA LCD panel, these new TVs attracted great attention from the news media, demonstrating the considerable brand power that BenQ has in the Taiwanese television market.
