B502雙卡手機 BenQ Taiwan與網路知名搞笑團體[這群人]合作年度大片 社群擴散效果強 (B502 dual-SIM phone featured in film collaboration with popular comedy troupe, eliciting strong word-of-mouth in community)

主打輕薄外型及雙卡雙待的B502智慧型手機，透過與網路紅人[這群人]拍攝病毒影片的合作，借用其在社群上的力量，精準傳達產品訴求「就是這麼薄」。上線短短一個月的時間，點閱人次已破40萬！網友們也紛紛留言覺得這支影片很有創意，也帶來"笑"果！成功藉由創造社群話題，進而建立品牌知名度及拉抬新品聲勢！

The B502 smartphone, which highlights a slim and sleek form factor and dual-SIM/dual-standby design, was the star of a viral video shot in collaboration with popular local comedy troupe This Group Of People. The troupe, with its strong sway on the community, was able to effective communicate the product message: the incredible thinness of the B502. In just the single month after it was released, there were more than 400,000 views of the video. Online users left messages praising the video for its creativity and humor. The effort was successful in evoking online discussion that builds brand awareness and increases momentum for the new product.