BQtw投影機部落客體驗會 及 異業合作 (BQtw projectors focus of hands-on event for bloggers and cross-industry collaboration)

世足賽掀起全民瘋足球熱潮，同時也炒熱用投影機大畫面觀看世足賽的娛樂需求！BenQ投影機搶搭世足賽話題，於專業運動酒吧舉辦三坪機部落客體驗會，邀請十位知名部落客參與，以BenQ三坪機小空間投影百吋大畫面的優異產品效能，轉播最熱門的世足賽事。三坪機的短焦投影技術、Full HD高畫質讓部落客驚豔，百吋大畫面更能感受有如親臨現場的畫面震撼！部落客們後續也會陸續於部落格分享參加心得，藉由不同類別的角度切入，讓消費者了解BenQ三坪機多元的應用情境與適合族群，也讓網路口碑力持續發酵！

而為了讓更多消費者親身了解三坪機的優勢短焦投影功能，世足賽期間BenQ與知名啤酒餐廳金色三麥合作，在全省7家金色三麥餐廳展示使用BenQ三坪機W1080ST玩世足體感遊戲的快感！1.5公尺即能投影100吋大畫面，不需吊掛安裝又能擁有足夠的空間自由舞動，再加上Full HD 高畫質讓遊戲畫面看起來細膩生動，三坪機的產品功能讓體驗遊戲的消費者大感驚豔，也吸引群眾圍觀並對三坪機留下深刻印象。此外，金色三麥於世足賽期間的活動宣傳，不管是遊戲畫面、店頭宣傳物、活動網頁/粉絲團以及部落客體驗文都能看見BenQ 品牌Logo露出，加深BenQ品牌與投影機產品的印象連結。

The World Cup set off a football craze in the general public, while also sparking demand for viewing matches via projectors. BenQ took advantage of this interest, holding a product hands-on event featuring our short-throw projectors for bloggers at sports bars. We invited ten prominent bloggers to participate, and experience our short-throw projectors’ winning ability to project a big-picture image in a small space as they watched broadcasts of the most scrutinized World Cup matches. The short-throw projection technology in these products, as well as the Full HD resolution, amazed the bloggers, with the 100” picture providing an immersive experience that made it seem they were right on the pitch with the players. The bloggers subsequently shared their impressions online on their blogs, and drawing on a variety of perspectives, gave consumers a better understanding of the range of usage scenarios and types of users for which BenQ short-throw projectors are ideal. Online word-of-mouth surrounding these projectors continued to build as well.

In order to enable more consumers to gain a first-hand understanding of the benefits provided by short-throw projection, BenQ worked with popular brewery restaurant Le Blé d'Or, setting up W1080ST projectors on which patrons could try their hand at a World Cup football simulation game. The W1080ST can project at big 100” image from just 1.5 meters away, and does not require a ceiling mount while providing enough room for users to move freely. The Full HD resolution made the game’s on-screen action especially vivid, greatly impressing the patrons who tried the game—while also attracting the attention of other patrons, who gathered around to watch, and likewise be impressed by our short-throw projector. Furthermore, Le Blé d'Or’s event publicity during the World Cup—including themed game screens, in-store publicity materials, event webpage and Facebook page, and blog posts—all featured the BenQ brand logo, reinforcing the link between the brand and projector products.