BQE投影機銷售成績再創新高 (Another record high of sales performance in projectors with 20% market share in Q2 2014 for Europe)

BQE投影機銷售成績再創新高，包括YoY的成長、市占率的成長，WXGA、UST等機種的好評。


2014 Q2 market data is available now, please find the key highlights in below and summary report as attached.

Thanks for team’s great effort to reached 20.5% historical high SoM in Q2, we did a very successfully WC campaign.
This is the first time that we closed the gap with Epson less than 1%(3000pcs gap in Qty), PRJ #1 is almost there.

But I do see some threats from competition, especially from other DLP brands (Acer/Optoma) who also grew a lot
from key segments and countries.

Summary
• European market 20% YoY growth (1H’13 vs. 1H’14)
• 20.5% SoM, YoY +4.5%, QoQ 3.6%
• Rank #2 by value
• Historical high SoM for DE /NL /FR /RU /SE /UK
• 10 countries in #1 position
• #1 in 1080p and WXGA
• #1 DLP brand in UST, 5X YoY growth
• Grow in ST, XGA,
• Decline in 720p, 4000AL+