為吸引日本影音玩家的注意，BenQ在日本和Cinema Today合作行銷活動，以喜劇的方式強調產品特色。
To draw attention of movie lovers, BenQ Japan worked with Cinema Today to introduce two perfect movie mates, W1080ST and EW2440L with the story “Enjoy Movies with BenQ”.
W1080ST was introduced by two comedian, 吉本興業株式會社Woman Rush Hour in an amusing way. Key features were mentioned in an exaggerate expression with comic illustration. It’s a new approach to make BenQ more friendly and accessible for home users. Full article: http://www.cinematoday.jp/page/A0004203
LCD EW2440L was reviewed by Katsuhito Ishii, a famous director in the field. He emphasized EW2440L’s high-quality video performance with true-to-life color reproducibility and AMVA+LED panel, together with Eye-care Flicker-free and Low Blue Light features. By a professional’s endorsement, we position EW2440L as the best monitor for viewing movies.
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