BenQ歐洲護眼不閃屏行銷活動facebook上線 (Eye-Care Facebook campaign in April in Europe)

BenQ歐洲護眼不閃屏行銷活動facebook上線，影片行銷成功在消費者的眼前曝光。


Contest setup

• User records own flickers.
• User places video on Youtube.
• User places link on our FB wall.
• We gather them in an FB App.

Conclusion

• Amount of videos was a success.
• Strong promotion by Spain team helped a lot.
• Post boosting worked well, as the campaign got direct into people’s timelines.
• Ads did not work well, too many clicks to reach the contest.
• Posting video on timeline instead of app worked; less clicks involved.
• Include ‘Europe only’ in the rules for new contests.