BenQ亞太區家用投影機行銷活動隨著FIFA世界盃的舉辦同步開打，BenQ鼓勵體育愛好者升級他們的家庭影音享受！網路行銷活動在泰國、馬來西亞、印尼、中東、韓國同步啟動！
In order to boost BenQ video projector sales and preference during 2014 FIFA World Cup season, RO prepare online campaign to convey “Bring Home Football Passion” message to potential buyers. We encourage sports fans to upgrade their home entertainment with a 300” Full HD projection, to enjoy world cup matches just like at the best seat of the stadium.
Besides press release, print ads and POSM, tailor-made mini-sites are created for 6 countries in 5 languages. The campaign site is compatible with PC and mobile smart devices, delivering seasonal sales promotion package and where to buy message with full lineup 1080P projector introduction and media recommendations. Moreover, an interactive Facebook program “Why would you watch football with BenQ video projector?” is also designed to communicate our product benefits to Facebook users. Google keyword search and display network ads led by RO will be kicked off in Thailand, Malaysia, Indonesia, UAE and KSA; while Korea will use Naver platform to promote the campaign.
World cup campaign is going to be on air on 13th of May. The greatest football matches is just around the corner, Stay tuned!
In ME, world cup campaign is moving forward with EC channel sites as well.
Not only BenQ product is on listing but also promote it from special banner of EC site. Let’s cooperate with channel partners and make sales happen during World Cup!
Not only BenQ product is on listing but also promote it from special banner of EC site. Let’s cooperate with channel partners and make sales happen during World Cup!
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