BenQ WXGA投影機韓國行銷活動 (WXGA projector marketing campaign was on in Korea)

為把握WXGA的趨勢，BenQ在韓國舉辦行銷活動。針對中小企業與公司用戶提出解決方案。


To seize the grwoing trend of WXGA segment, BenQ Korea kicks off  WXGA projector marketing campaign from Sep 7th onwards. BenQ Korea targets at SMB & Corp. users and regards PR and online marketing as the main communication tools.
Hero products MW712 and MW519 press release was done, followed by users’ review and banner ads on major eCommerce sites.  CSR program to donate one WM519 to none-profit organization will be announced and conducted via Facebook.

Key features of BenQ WXGA projectors was introduced via some daily scenarios, which enable the target audience to catch the wide-fromat benefits.  After running web banner on EC site for three weeks, currently BenQ Korea has received good sell-out numbers. It’s good to see NS following the company’s direction and gain good sales result.