2016年3月22日 星期二

BenQ在印尼舉辦數位行銷活動 (Digital campaign in Indonesia - Create organic conversation about home projector via forum management)


BenQ在印尼舉辦為期兩個月的數位行銷活動,使用多樣化的線上平台對消費者溝通家用投影機概念。並得到超過57,000的瀏覽量及數千則評論。


BQid conducted a digital campaign in Jan-Feb time where different online platforms were utilized including Director’s testimonial video and product video with TrueView ads, Director and KOL experience sharing on FB and Twitter. FB wall post ads and forum social mention --- they hire existing Kaskus and Detik forum members to initiate topics like “why do you need a projector in the living room?” then drive traffic to mini-site and to view video. The forum threads created over a thousand comments and 57K views on video, which was remarkable. http://www.kaskus.co.id/post/568cb1979a095107668b457f#post568cb1979a095107668b457f

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