繼2011年底「Fun這、Fun那、到處Fun」打開GP2到處可投、隨處有Fun的知名度,台灣區更接續於2012年4月以「投你所好,豐富生活」--更精準針對目標族群30~40歲X世代對品味生活的嚮往,訴求GP2可以讓生活達人將感受到的美好,透過分享,讓自己的生活變得更加豐富及多彩多姿!
Following up on the “Fun Everywhere” campaign that introduced the GP2 to consumers through its ability to provide a show anywhere, BenQ Taiwan began a new campaign in April. Using the theme “show what you like, enrich your life”, the campaign conveys a message more precisely tuned to the GP2’s target consumers: 30-somethings who seek a high-quality lifestyle. Ads in the campaign communicate the message that the GP2 can help these users share moments that capture their joy for life, enriching their own lives in the process.
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