明基三豐參與CMEF展會 盛況空前 (BenQ Medical Technology Corporation attend CMEF)

CMEF國際醫療器械博覽會是全世界領先的醫療保健展, 今年於中國展出，是目前規模最大的醫療設備展，這次於在亞太地區的深圳(臨近香港)吸引超過60,000人次。並吸引了2000多名參展商來自21個國家以及13個國家的展團。明基三豐此次參加CMEF 春季展，盛況空前，吸引了大量的客戶且展出順利！

2012年國際醫療器械博覽會已展示繁多的不同的醫療技術，包括：手術和醫院的醫療電子設備，光學儀器，牙科設備，放射性設備，超聲波設備，診斷和治療儀器，理療/矯形技術，實驗室設備，商品和消費品，救援和應急設備，醫療傢俱及設備，醫療雜誌和服務等，透過這些豐富的展品呈現, 讓CMEF展會更顯精彩。


CMEF is considered the leading Healthcare trade show in China and is now the largest Medical Equipment exhibition in the Asia Pacific region attracting over 60,000 visitors. The exhibition takes place in Shenzhen near Hong Kong and attracts over 2000 exhibitors from 21 countries as well as 13 national country pavilions. BenQ Medical Technology Corporation attend CMEF in this Spring, attracting a large number of customers and successfully exhibited.
CMEF 2012 will showcase a vast array of different medical technologies including: medical electronics equipment, optical equipment, dental equipment, radioactive equipment, ultrasonic equipment, diagnostic and therapeutic instruments, physiotherapy/orthopaedic technology, lab equipment, commodities and consumer goods for surgeries and hospitals, rescue and emergency equipment, medical furniture and equipment, medical magazines and services.Through those exhibits, represented CMEF even more exciting.

BenQ經銷商黎巴嫩會議 (Dealer Convention in Lebanon)

為了和新的經銷夥伴建立緊密的合作關係，BenQ在黎巴嫩舉行經銷商會議，邀集經銷商、批發商、零售商等參加活動。


To announce our tie-up with new distributor, SIS Technology and meet with channel partners, BenQ Middle East held a dealer convention in Beirut, Lebanon on 11th April. Over 120 Lebanon 3C first/second tier dealers, wholesalers, retailers and system integrators attended this event. BenQ Middle East showcased wide range of BenQ products, including LCD monitors, projectors, digital cameras and camcorders. With this opportunity, we not only build direct relationship with second tier channel partners but also enhance their brand preference and confidence toward BenQ.

GP2在印度媒體獲得關注 (GP2 on Indian TV News and 3C Review Programs)

BenQ India近期內透過各種媒體曝光GP2，獲得更多消費者的關注。


After the product launch event in March, BenQ India continue to work with media to promote GP2 mini projector. GP2 was exposed in five TV programs of NDTV 24X7, NDTV Profit, ET Now, News X and P7 Hindi Channel. All the GP2 main features were introduced in detail in the one to two-minute films, including iPhone/iPod universal dock, mobile palm size, various multimedia connectivity, LED light source and brightness and so on.

BenQ接受媒體專訪暢談產品 (NS Heads' Interviews about BenQ Splendid Product Offerings)

四月時，BenQ亞太區多位主管接受媒體專訪，暢談BenQ包括電競顯示器、SmartEco節能投影機、互動式投影解決方案等產品策略。


In April, we generated some good media coverage from NS heads’ interviews.
Peter interviewed by ET news, Media it and Computertimes to talk about BenQ’s strengths of gaming monitors, projectors and SmartEco technology; Manish also talked about BenQ’s advanced projector technologies making classrooms more interactive; Deniz interviewed by Telepati and introduced BenQ group as well, he highlighted our leading technologies of projector products, like pointdraw in education category and new SmartEco line up, also our strength of LED monitors.

BenQ EW2730V大型液晶現身韓劇 (EW2730V Product Placement in Korean TV Drama)

BenQ EW2730V大型液晶現身在目前韓國上檔的熱門電視連續劇中，只要是在辦公室中拍攝的場景，就能夠見到BenQ大型液晶的身影。


Every 9:45 am from Monday to Thursday in the most popular entertainment TV channel- tvN, Korean could see BenQ EV2730V exposure in the TV series starting from March. The story is about a woman who lost everything by half-sister set up and she would start to revenge. This drama will continue broadcasting until the beginning of 2013 and audience could see BenQ EV2730V every time when it comes to office scene.

BenQ投出超擬真銷售美女 (Virtual Promoter Powered by BenQ Projector in Turkey)

BenQ近日與土耳其伙伴及Intel合作，推出虛擬銷售員的創新點子。利用五部MX812ST，能夠投影出逼真的銷售員解說Intel產品功能，藉由把這項點子落實到零售市場，或許也能增加消費者對BenQ產品的認同。



Using BenQ projectors, BenQ Turkey worked with their solution partner and Intel to present an interesting application at Teknosa retail stores in Turkey. 5 sets of MX812ST are utilized to project virtual promoters introducing Intel products in the stores for now, and there are 45 more sets confirmed to be built up at Teknosa soon. BenQ Turkey sold our projectors to Intel and is discussing with them to add "Powered by BenQ" on the kiosks. It is a very practical and interesting application, we expect more virtual promoters powered by BenQ projectors to be setup in retail markets, and maybe elaborating BenQ products.

BenQ相機在土耳其分享快樂生活滋味 (Fun and Delicious BenQ DSC Blogger Gathering in Turkey)

BenQ藉由有趣的杯子蛋糕加GH700相機體驗活動，邀請九位土耳其知名部落客來體驗。在輕鬆的氛圍中達到在社交媒體上傳達BenQ品牌享受快樂科技的涵意，增加品牌能見度。


BenQ Turkey hosted an interesting blogger activity – Cupcake workshop on the 1st of May. 9 bloggers writing about traveling, food/cooking, technologies, fashion were invited; their blogs are visited by 45K people daily, and with 27K people following their twitters. Those bloggers were invited to experience BenQ DSCs, especially GH700, and baked cupcake on site! Through this interesting yet practical workshop, bloggers tried out BenQ DSCs in a relaxing atmosphere, and  recorded the activity, and informed their friends and followers the lovely features of BenQ DSC on their social media networks. BenQ Turkey successfully promote our DSC with local culture (Turk like cooking) and let more people know BenQ and LIKE BenQ Turkey fan page!

BenQ電競顯示器在日本獲得推薦 (XL2420T and RL2450H Recommended by Game Spark in Japan)

BenQ XL2420T和RL2450H電競顯示器在日本知名電競網站Game Spark獲得推薦，也獲得SC2專業玩家TypeNemuke的好評。



XL2420T was introduced on Game Spark, a popular gaming news website in Japan. The technical journalist, Mr. Yoshiji Nishikawa, introduced XL2420T in very details, and appreciated its display mode, pre-set game mode, high contrast, Eco power-saving, S Switch and Black eQualizer. He recommended XL2420T as the best quality gaming display.

RL2450H was also introduced by Mr. TypeNemuke, who is one of a Japanese SC2 pro gamer.  The review highlights BenQ RL2450H as the best match gaming monitor for RTS game, which comes with RTS mode, Black eQualizer that make it an professional gaming monitor.

XL2420T在澳洲及馬來西亞獲得媒體推薦獎(XL2420T Won Recommended Awards in Australia and Malaysia)

XL2420T在澳洲獲得APC和PC Powerplay雜誌推薦、並在馬來西亞獲得Chip雜誌肯定。以其優異的畫質表現與功能為電競玩家提供了顯示器的首選！



In April, XL2420T received highly recommended award from both APC magazine and PC Powerplay magazine in Australia, also Outstanding award from Chip Magazine in Malaysia. It was commented as a powerful kit with various features and perfect match for those who take their gaming seriously. BenQ truly created the needs for PC gamer!

BenQ電競螢幕在東南亞舉辦媒體活動(XL/RL-series Media Event in Philippines, Vietnam and Indonesia)

近日BenQ電競螢幕在東南亞舉辦媒體活動，在菲律賓網咖舉辦的電競活動吸引了42家線上、實體媒體及部落客前來參加。以星海爭霸和CS2兩款知名遊戲現場操作，展現BenQ電競螢幕的產品實力。

同時，我們也在越南舉行吸引電競玩家的相關活動，邀請電競隊伍Starboba分享經驗並經過遊戲來體驗BenQ XL/RL電競顯示器產品。

除此之外，BenQ XL/RL電競顯示器也在印尼巴里島和泗水推出，期望藉由電競相關活動放大品牌聲量，使媒體與經銷商留下深刻印象。



XL/RL-series Media Event in Philippines

On 27th April, the last but not least gaming LCD launch event at Manila Mineski gaming café in Philippines had attracted 42 online and print media, also bloggers to join. Besides unveiled and showcased the products, we also had Mineski Star Craft II team to elaborate XL/RL benefits and their experience of BenQ gaming monitors. To let media real experience XL/RL's fantastic features, the Star Craft II and Counter Strike tournament were conducted, and 24 media friends fought to win XL2420T and RL2450H. The launch event was quiet successful, we not only impressed audience by pro-gamer's experience sharing and mini gaming contest, but also collected 19 media clipping so far, and expected to reach more than 30 exposures.

Target at Gamers - Gaming Media Gathering in Vietnam
On 20th of April, BenQ hosted a gaming media gathering to promote XL & RL-series in Ho Chi Minh City, Vietnam. We had our event in HD internet café and invited Vietnam hero e-sports team "Starboba", to share their experience with BenQ gaming monitors with media. There were 18 online gaming portals and bloggers attended, and we earned 24 media clippings so far. During the event, our gaming monitors were demonstrated with the most popular game titles including DotA, Counter Strike and StarCraft II lively on-site, and participants experienced the excellent features of XL/RL-series.
 
XL/RL-series Launch in Bali and Surabaya in Indonesia

Following the product launch in Jakarta, in April, BenQ Singapore also arranged two events at Meritus LJ Conference Room in Surabaya and The Stones in Bali respectively. Up to 30 local editors, journalist, and 130 dealers participated the events, where Edwin from XCN, the local gaming team sponsored by BenQ, demonstrated our XL/RL-series. Audience were much impressed by his experience sharing and on-site live demonstration, which enable them to know more about BenQ gaming monitors. Overall the events gathered positive feedbacks and media and dealers had experienced BenQ's powerful gaming functions.

BenQ與nVIDIA聯合舉辦產品發表體驗會(XL2420T nVDIA Joint Promotion in Indonesia and Thailand)

四月時，我們共同參與nVIDIA新產品的發表會，藉機與通路夥伴交換耕耘電競領域的心得。研討會與體驗日分別在泰國曼谷、印尼雅加達等地舉行，吸引科技用戶、電競玩家及IT論壇參加，擴大潛在的買家並更加肯定BenQ專業的品牌形象。

To continuously enhance XL2420T's preference and reach more gamers, RO cooperated with nVIDIA in April when they're launching new GeForce GPU. Launch Seminar to channel partners, and Experience Day to game/IT forums were planned by nVIDIA in Indonesia and Thailand respectively. 4pcs of XL2420T were demonstrated in 3-plus-1 output mode: 3 monitors were used to showcase Battle Field 3 3D effect, while another 1 was for gamer to simultaneously check strategies or status. XL2420T's 3D performance, slim bezel, eQualizer and gaming settings were much appreciated by gamers. Though this kind of joint promotion, BenQ not only expanded reach to potential buyers, but also gained positive feedbacks from dealers and gamers which for sure will strengthen our professional gaming LCD brand image.

In Bangkok Thailand, Launch Seminar was held at Retro Live Café on 19th April, and besides XL2420T, we also had RL2240H demonstrated with DotA the most popular RTS game title; thanks to our distributor, DCOM's arrangement. XL/RL POSM and brochure were there to help users better understand key gaming features.

Experience Day was held at Buritara Resort and Spa on 19th April, 70+ gamers and PC enthusiasts from 3 major IT forums including Vmodtech, Complete-tv and Techxcite were invited. BenQ Thailand Sales & Marketing Director, Pattakorn was invited to give a presentation on BenQ gaming monitors. We also loaned two 3D projectors to playback videos.

In Jakarta Indonesia, 110 power users and gamers from the tier-one forums like Jagat Review, Gamexeon, Kaskus, CHIP and so on were invited on 14th April Experience Day in Novotel Hotel Mangga Dua Square. The pro-gamer, Edwin from XCM team sponsored by BenQ gave very detailed demonstration and introduction on XL2420T. Crowd was excited with BenQ gaming features and one GL22" LCD was given as lucky draw prize.

XL2420T以FPS超強功能驚豔韓國網咖(XL2420T Promotion at FPS Zone Gaming Cafés in Korea)

BenQ Korea不僅銷售XL2420T到韓國各大網咖，也向電競玩家溝通XL2420T的關鍵功能和規格，提升我們的品牌能見度。


To enhance gamers' impression on BenQ XL2420T, BenQ Korea strengthen our brand exposure in 2 FPS Zone gaming cafés near Seoul, after sold 27pcs of XL2420T to the shops. Gamers not only experience the best gaming monitor from BenQ, but get to know the key features of our XL2420T by the in-store billboard and outdoor banners.

RL系列電競螢幕於泰國、菲律賓網咖大受歡迎(RL-series Growth with Gaming Café in Thailand and Philippines)

BenQ把握泰國及菲律賓線上遊戲用戶增加的機會，在D-Sports Games等各大網咖衝出針對RTS遊戲的RL系列電競顯示器銷量，也期望藉此吸引當地的隱性消費者，再創銷售佳績。

Taking the opportunities of booming gaming cafés, around 2K BenQ RL-series were sold and installed at D-Sports Games in Thailand and Mineski in Philippines in past few weeks. In those countries, RTS games like DotA are quite popular and young people usually play game with friends at gaming café, where better bandwidth and facility are offered. BenQ seize the market trend and approach the shop owners with RL-series' fantastic gaming features; which not only help the gaming cafés to outstand from the crowd and attract customers, but also bring more BenQ awareness to the potential buyers.

D-Sports Games Till now, 1,702 pcs of RL2240H were installed in their 35 gaming cafés. We foresee 20K sales in 2012, with 400 gaming cafés planned by DCOM, and each shop is with around 50 to 80pcs of RL2240H.

全新起飛 同心共贏——BenQ中國區2012商超全國五一動員訓 (BenQ China conducts training program focusing on sales promotions at mass retailers nationwide on 1 May)

BenQ中國區舉辦「商超全國五一動員訓」培訓活動，期許成為商超市場最前端的觸角、成為助力BenQ國際品牌之夢的推手！4月，商超未雨綢繆全國動員，以全新的姿態，厚積薄發，書寫五一商戰滿意的答卷！

BenQ China organized a training program with the aim of better attuning the organization to the needs of the mass retailer market, which can then drive the realization of BenQ’s dream of becoming an international brand. In April, in preparation for a single-day sales promotion blitz on 1 May, BenQ educated staff on our new positioning and buildup of resources, and the effort proved to be a resounding success, building momentum for the BenQ brand.

BenQ投影機SmartEco系列媒體群訪 (BenQ SmartEco projectors subject of detailed media coverage)

6月將上路的油電雙漲政策帶動百物漲價，「節能」議題近期在台灣媒體延燒！為提升SmartEco節能投影機知名度進而帶來指名度，BenQ台灣區於Q2起推動SmartEco宣傳計畫。首波透過公關操作，將SmartEco結合節能新聞話題，於5/3(四)邀請台灣區五家主要產業媒體舉辦群訪座談，分享BenQ SmartEco節能系列投影機及推廣計畫，創造新聞曝光。



With new government policies in Taiwan set to take effect in June that will see gasoline and electricity prices rise, energy conservation is a hot topic in the local media. To increase the visibility of SmartEco projectors and subsequently build consumer preference for the brand, BenQ Taiwan began a publicity campaign during Q2. The first phase of the campaign used PR tactics to link SmartEco with the energy conservation issue so much in the news. On 3 May (Thursday), BenQ Taiwan invited five major industry media outlets to a discussion forum, where information was shared on the SmartEco power-efficient projector series and an associated promotional campaign, creating significant exposure.

BenQ DSC GH200榮獲台灣媒體推薦「最佳時尚」 (BenQ DSC GH200 wins recommendation from Taiwan media as “most stylish”)

BenQ台灣區自2011年11月推出數位相機GH系列以來，BenQ數位相機逐步在消費者與專業媒體心中，累積邁向高規產品的正面形象。並在今年3月再推出GH系列生力軍GH200，以「小資旅行機」的鮮明產品定位，積極爭取各種媒體體驗與產品測試報導的機會，並榮獲PCHOME雜誌4月號新鮮貨單元「最佳時尚」推薦商品。並在天氣逐漸炎熱、邁入夏日之際，四防機LM100亦趁此時機爭取媒體曝光，搶在防水相機旺季來臨之前，創造媒體聲量。


Since BenQ Taiwan launched the GH series digital cameras in November 2011, BenQ’s digital cameras have gradually shifted toward a favorable image as high-end products in the minds of consumers and in the professional media. In addition, in March of this year, we introduced the GH200, a fresh addition to the GH series, positioning it clearly as an “affordable travel camera” and aggressively pursuing opportunities to raise its profile through hands-on reports and product tests in the media. A notable success in these efforts was the GH200 being named the “most stylish” product when it was given a recommendation in the new products section of PCHome’s April issue.

健康BenQ擁抱自然 4/28關渡親山步道。藝術。漫遊。好舒壓 (A health-conscious BenQ embraces nature through a mountain hike)

BenQ總部同仁們在4/28前往關渡親山步道踏青健行。一如往常的一天，原陰雨綿綿的日子裡，太陽公公給了我們一點小驚喜，雖然短暫的露面，卻給了我們一天難得的好天氣。大家帶著難得的好天氣，一路開拔往關渡親山步道前進。

On 28 April, colleagues at BenQ headquarters ventured to Guandu not far from Taipei to enjoy a hike in the mountains. As has so often happened on these outings, a drizzly day was brightened by a surprise appearance of the sun. Although the sunshine was brief, it brought excellent weather. Everyone took delight in the conditions as they enjoyed the sights on their relaxing hike.

全球唯一導入SmartEco技術 BenQ推出節能投影機系列 平均節省45%電力 (BenQ launches energy-efficient projector series that reduces power consumption by an average of 45%)

油電雙漲帶動百物漲價，節能已成全民運動，尤其現今公司中每間會議室都裝設數位投影機做為固定辦公設備。全球DLP投影機第一品牌BenQ，推出節能系列投影機系列，獨家導入SmartEco智慧節能技術，最大可節省70%燈泡電力，平均約可節省45%電力，為全球唯一全線導入節能技術的投影機品牌；2012年起並從全球重點區域歐洲、亞洲等地開始，推動SmartEco展示計畫，推廣使用對地球友善的綠色產品外，更鼓吹企業選擇節省成本的辦公設備。



With rising gasoline and electricity prices driving up the cost of living, power conservation has become a popular movement. The concern for energy efficiency has even come to company meeting rooms, which feature digital projectors as standard equipment. BenQ, as the world’s #1 DLP projector brand, has launched a series of energy-efficient projectors, and is the exclusive source of SmartEco technology, which enables reductions of up to 70% in the electricity needed to power projector lamps, and provide an overall savings of 45% in power consumption. BenQ is in fact the world’s only projector brand to incorporate power management technology throughout its full lineup of projectors. Beginning in 2012, BenQ has instituted an exhibition program for SmartEco in key areas of the world, including Europe and Asia. Through this program, it is not only promoting the use of green products that are more friendly to the Earth’s environment, but is also encouraging businesses to choose office equipment that provides cost savings.

BenQ GP2投你所好，台灣區豐富生活廣宣活動 (BenQ runs varied publicity campaign on behalf of GP2 projector in Taiwan)

繼2011年底「Fun這、Fun那、到處Fun」打開GP2到處可投、隨處有Fun的知名度，台灣區更接續於2012年4月以「投你所好，豐富生活」--更精準針對目標族群30~40歲X世代對品味生活的嚮往，訴求GP2可以讓生活達人將感受到的美好，透過分享，讓自己的生活變得更加豐富及多彩多姿!

Following up on the “Fun Everywhere” campaign that introduced the GP2 to consumers through its ability to provide a show anywhere, BenQ Taiwan began a new campaign in April. Using the theme “show what you like, enrich your life”, the campaign conveys a message more precisely tuned to the GP2’s target consumers: 30-somethings who seek a high-quality lifestyle. Ads in the campaign communicate the message that the GP2 can help these users share moments that capture their joy for life, enriching their own lives in the process.

BenQ 電競螢幕與電競冠軍女神金佳暎同步出手通路活動直擊暨媒體報導 (BenQ gaming monitor joined by gaming champion Aphrodite in channel events and media reports)

BenQ致力打造專業電競螢幕形象，本月份與電競周邊製造商ZOWIE GEAR共同邀請ZOWIE DIVINA 2011《星海爭霸II》世界冠軍、年僅22歲的星海女神-Aphrodite(金佳暎)來台。擁有亮麗外型及高超技術的金佳暎不僅拿下兩個最重要的國際女子星海賽事冠軍頭銜，亦於2012加入由BenQ贊助之星海爭霸世界盟主職業戰隊Star Tale，並成為BenQ專業電競螢幕RL系列代言人。上周特地跨海來台舉辦媒體懇談會並於4/21、4/22周末聚辦北中南三場全台巡迴見面會，與粉絲做近距離互動。

BenQ is devoting effort to building an image as the brand for professional gaming monitors. This month BenQ joined with gaming equipment manufacturer Zowie Gear to invite Aphrodite, the 22-year-old StarCraft II world champion from Korea, to visit Taiwan. Blessed with striking looks and extraordinary skills, Aphrodite has won two of the most important international women’s StarCraft II championship titles. In addition, in 2012 she joined BenQ’s professional gaming team, Star Tale, as well as becoming the spokesperson for BenQ’s RL gaming monitor series. Aphrodite made a special trip to Taiwan to take part in a media Q&A session, as well as make three public appearances over the weekend on 21 and 22 April in northern, central, and southern Taiwan, where she was able to personally greet her many fans in Taiwan.

西班牙部落客評測BenQ GH700(Our second DSC Product Review in Spanish)

一位西班牙消費者針對各廠牌相機在部落格上發表評測，BenQ GH700也名列其中，高感光、長焦鏡頭、HDR模式多獲好評，也因為體貼消費者的價格廣被接受。


This review was done by an end user blogger, who loves to compare different point and shoot cameras. He keeps posting pictures with different models and likes talking about the different effects.
In his review, the most important features were:

•The high zoom of the GH700 allows you to take a Picture with low vibration levels
•Good night shooting camera without the need of a tripod due to its system of combining different pictures and create one optimized picture.
• The HDR is great because shows the details of the clear and dark parts in a picture, because it combines 2 pictures with different expositions and offers the best.
•The reviewer recommends the camera because it has all the new features of the new Point and Shoot advanced cameras within a reasonable price.

BenQ瓜地馬拉通訊展(Q1 Central America Events- Telecom event in Guatemala by Isertec- April 2012)

我們在四月時前往瓜地馬拉參加通訊展，會中展出BenQ投影機及顯示器的影音解決方案、並針對兩類不同族群介紹GH700及LM100兩款相機。


What: we presented integrated solutions for videoconferences,telecommunications and energy protection.
Attendees: 290 people attended (IT managers, purchase managers and company owners, private companies, banking, government and universities.
How: we had a BenQ stand with MP780ST for meeting rooms, GP2 for executives that look for mobility, MS612ST for marketing companies and our Document Camera as a complement to meeting rooms and universities. For cameras, we focused on
GH700 for executives/managers, LM100 for people that do practical jobs and LT100 for marketing agencies.
Result: database collected of 25 people to be followed for projector businesses.

BenQ拉丁美洲臉書新風貌，繼續吸睛 (Facebook New Look for 2012)

從4/15起，BenQ Latin America的facebook粉絲專頁推出第一個遊戲來擴散涵蓋範圍，這款以GH700為主題的遊戲將以實體贈獎的方式吸引更多粉絲與互動！


BenQ Latin America has a new look in Facebook starting in April 1st. Keeping with the social media fever, BenQ decided to try a new look fresh, funny and related to the Latin culture. The tabs were redesign and the first game is already active, starting the first one in April 15th with the GH700.

Based on the game winners and number of shares, the main winners will get our GH700. This project will continue until September, 2012. In June 15th, the next game is GP2 and we’ll give away more prizes!

最IN潮流色彩 BenQ新款無線滑鼠來襲 (BenQ’s new wireless mouse makes a splashy appearance, coming in an array of chic colors)

BenQ China近日推出了2款無線滑鼠——可換殼的彩殼鼠ME650和獨特色彩質感的魔幻鼠ME318，備受潮流時尚達人的喜愛。BenQ彩殼鼠ME650選用絢麗的色彩裝扮，並隨機附贈2個彩殼，可根據不同心情隨時更換喜歡的色彩，共有蜜桃紅、靜謐藍、檸檬黃3種色彩。只要輕輕按下滑鼠尾部的按鈕，即可將上蓋彈起更換。好心情，輕鬆換出來。

BenQ China recently introduced two wireless mouse models—the ME650 with its swappable colored shells, and the ME318 with its distinctive coloring—which have proven popular among trend-conscious users. The ME650 comes dressed up in a brilliantly colored shell, and comes with two additional shells, letting users swap shells according to mood and personal preference. Available colors include peachy red, tranquil blue, and lemon yellow. A light press of the button on the tail end of the mouse releases the shell for quick swapping.

綠色環保 住商全能——BenQ新一代銷量王MS502中國榮耀上市 (Going green—BenQ’s next-generation sales leader, the MS520, makes spectacular debut)

BenQ China於四月底正式宣佈推出新一代入門級投影機MS502，以取代雄踞國內各大IT門戶網用戶關注度榜首多時，並具有極高市占率的入門級投影機MS500+。MS502搭載了BenQ最新的Smart Eco智慧節能技術，在節能環保方面較普通投影更勝一籌！尤其在不損失畫質的情況下最高可達70%（視信號源情況）的節能效果更讓人驚訝不已。


BenQ China formally announced in late April that it is introducing its next-generation entry-level projector, the MS502, as a replacement for the MS500+, which has long been the most intently followed projector among China’s IT professionals and in the online community. The MS502 incorporates BenQ’s newest Smart Eco intelligent power-saving technology, giving it a clear edge in energy efficiency over regular projectors. The amazing Smart Eco technology reduces power consumption by up to 70% (with the exact amount depending on the signal source) without sacrificing picture quality.

2012 BET全國電競巡迴賽賽程過半 BENQ TFE勇奪三連冠 (2012 BET national gaming tournament series passes halfway point; BENQ TFE winner of three consecutive championships)

由BenQ贊助的BenQ 5Eplay全國電競巡迴賽， 全國六站巡迴賽事已過半，BENQ TFE職業電競隊繼前兩站（上海、武漢）奪冠後，穩紮穩打，在4月21日舉行的西安站線下決賽中繼續奪魁！BenQ 5Eplay全國電競巡迴賽還剩最後3站線下比賽， 電競的戰火下一站將燒到火辣辣的成都。讓我們共同期待！






The BenQ-sponsored BenQ 5Eplay national gaming tournament series, which encompasses six events in six locations in China, has already passed the halfway point, and the BenQ TFE professional gaming team with its steady play won the championship at the Xian tournament on 21 April, after winning in the first two events (in Shanghai and Wuhan). The final three events still remain to be contested, with the next one set to take place in Chengdu.