BenQ透過各種不同手法與影音相關潛在客戶溝通，以進一步宣傳家用投影機的品牌能見度。透過贊助第65屆德國柏林電影節，BenQ在多家平面媒體與電視節目露出，與消費者溝通建立品牌的領導地位。
BenQ DACH will this year increase brand awareness for selected product segments, such as home cinema projectors. In addition to their already successful involvement in the gaming scene through their monitors, they will now also be focusing on sponsorship campaigns in the areas of cinema, film and sport. The aim is to make the BenQ brand synonymous with innovative products, offering users pure viewing pleasure through an amazing and detailed experience. In addition, they aim to actively support specialist retailers, by both increasing brand awareness and offering end users attractive sales promotions. To launch BenQ’s film offensive, the company sponsored the traditional Medienboard reception during the 65th Berlinale, the Berlin International Film Festival (5 to 15 February 2015).
“Over the past few years, BenQ has established itself as the leading manufacturer of monitors and projectors. With regard to the gaming segment of our monitor range, our market leadership is not least based on our successful and ongoing involvement, ranging from sponsoring activities to the development of new products together with professional stakeholders”, explains Guido Forsthövel, BenQ’s Head of Marketing for DACH & Benelux. “This year, we also want to boost our image and increase awareness of BenQ as a top brand for the home cinema segment. In addition, we want to further reinforce our market leadership in the area of DLP® projectors with activities around film and cinema. We expect that these measures will have a positive effect on both BenQ and retail.”
As well as organising sponsored activities and increasing brand awareness through brand ambassadors from the film industry, BenQ is also getting more involved in the sports segment. Their aim here is to brandish product and corporate claims such as “big, amazing experience” to attract new users for public viewing and home cinema using BenQ’s projectors.
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