BenQ參加阿姆斯特丹2015 ISE科技展，拓展通路並加強與經銷夥伴的關係。會中展出商用顯示器、投影機等。BenQ的展場設計相當吸睛、也獲得許多媒體的關注報導。成功的與歐洲各國消費者進行溝通與互動！
BenQ exhibited at Integrated Systems Europe 2015 (in short: ISE) which took place at RAI convention centre in Amsterdam, The Netherlands from February 10th until 12th. Unveiling its new exposition "Brilliant in Quality and Design, Global Leader in Display Innovations", BenQ used this opportunity to expand channel business; enhance relationships with existing partners and meet potential customers. This year, BenQ showed a three-day visual extravaganza with the highlight of professional visual display installation solutions for commercial public areas, as well as smart store solutions for POS equipment– all of which wrapped up in the creative concept of “BenQ Shopping Centre”.
Digital Signage for Commercial Display Use and Education Applications
Entering BenQ’s Shopping Centre will be like stepping into the future of visual display application. A seamless video wall with 24 pieces of PL460, a smart floor guide Display with IL460, a fashion retail store solutions with DH550C and PL550, BenQ's barcode scanner with bar-type digital signage BH380 for café shop menu and sales promotion display with SV500, but also an interactive flat panel for the playground with RP651+.
BenQ Projectors for Professional AV and Education Applications
While entering the exclusive VIP area, invited guests could spot the eye-catching image warping projection by 12 pieces of PX9710. And only those invited guests saw a sneak preview of BenQ’s new projectors: SU917 is BenQ’s first fix-lens WUXGA high brightness projector and MH856UST BenQ’s first full HD 1080p ultra-short-throw interactive projector. In addition expected newcomers LU90, PX9210 and SU964 also deserved all the attention of the visitors.
BenQ's Branding Presence at the Venue and Online
BenQ’s brand name was distinctly visible to all ISE visitors at the venue as it was shown both inside and outside the convention centre with a huge scaffolding banner in front of one of the main entrances of RAI convention centre. And also on the fairground, the ISE visitors could not overlook the advertisements of BenQ in prominent exposure positions (front cover strip and double page spread in centerfold) of the ISE Daily newspapers. A microsite was created with easy downloads of valuable information for all press contacts and all visitors could have a good look in the extensive product guide with complete assortment of projectors and large format displays.
A Record Breaker for ISE 2015 and BenQ
Integrated Systems Europe is the world’s largest tradeshow dedicated to professional AV and electronic systems integration. This year’s ISE played host to more than 1000 exhibitors with a net floor space of more than 39,000 m2. ISE 2015 attracted 59,350 registered visitors which represents an increase of 16.4% on ISE 2014. Again a record breaker for ISE which points towards a four-day next year ISE 2016. Year after year, BenQ stand at ISE attracts more visitors from different countries around the world. Even though this year it was mainly crowded by Dutch, German and English visitors, also more visitors from other countries came to see BenQ’s world-class visual display solutions.
沒有留言:
張貼留言