BenQ參加尼加拉瓜商展，與當地政府機關建立良好關係，並拓展品牌在當地的能見度和知名度。
Commercial Fair 2013
Our customer was the Embassy of Taiwan and it was opened to
the general public.
It was a commercial meeting with 2 objectives:
The opportunity of having visitors from private companies and government entities, interested in developing projectors with products from Taiwan.
The opportunity of presenting our products to end-users.
The event had 3 days of exposure, from August 16 to August 18, in which it received around 4,000 visitors according to data from the embassy. We received televised coverage through 6 different media.
This was the third year we participated in this event.
Other technology brands that participated in this event include: MSI, Genius, Adata, and Zysel.
Some of the most important contacts that we made include the Agrarian University of Nicaragua, which already acquired BenQ products, and the interior ministry, which is already implementing BenQ projectors in its offices and conference rooms.
International Technology Fair 2013
Our customer was Comtech and it was opened to the general public.
Comtech, the most important technological company of Nicaragua, held its ninth International Technology Fair, from September 6 to September 7, in which 26 brands participated.
The focus of the fair this year was the presentation of solutions to Pyme companies, which in Nicaragua represent 40% of the GDP, and that according to data presented by Comtech, there are 155,000 formal Pymes, and 500,000 informal Pymes that they represent.
It is estimated that the fair received over 15,000 visitors in total during both days.
Our exhibition included our lines of projectors, monitors and digital cameras.
This was the fourth time we participated in this event.
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