BenQ導演機在歐洲廣受關注，從11月份西班牙的上市活動開始，到德國、法國、英國、捷克等地的媒體曝光與好評，獲得消費者的關注。
Press event launching the new home projectors with CinematicColor in Madrid, Spain
- Press event of Cinematic Color W-series
- Date: 12 November 2015
- Location: Madrid, Spain http://www.lapasteeventos.com/ (this was an original location, to show the new Home Cinema products)
- Target audience & Attendees number: 10 media and 2 special guests (producer and film director)
One of the subjects was to present the new technology Cinematic Color with Rec.709 an high features of BenQ projectors, like view uncompressed streaming video with FHD resolution, through Wireless FHD kit. They were very impressed by the quality of streaming ultra-stable and smooth without latency adding the CinemaMaster Video+. Also, for the sound quality thanks to CinemaMaster Audio+ of these products without using an additional speakers.
During the presentation there were a lot of questions about our products with Cinematic Color technology. Most active people got branded gifts.
Some of the attendees were very interested in seeing the function of Wireless FHD Kit and also Cinematic Color on the screen.
Each participant received a BenQ folder and pen drive with all Cinematic Color information.
Hardware used
- W1110 with Qcast dongle used for the presentation
- W2000 with Qcast dongle showing the Demo pictures with a laptop
- W3000 with Wireless Full HD kit connected Blu-ray movie and also for the Color Demonstration with PG2410PT monitor
W2000 unboxing video review with high views of more than 97K by recognised youtuber SOKI in Spain
We closed this unboxing with one recognized Youtuber “SOKI” who is involved in the Gaming world like caster of COD for Socialnat. He has a very good number of subscribers more than 320k.
Also we close this unboxing for this dates because last weekend Activision launched the Black OPS 3 and we try to join the two worlds to have more success.
In only 2 days more than 92,900 views !!
BLACK OPS 3 PLAYING LIKE A MOVIE! - BenQ projector W2000
https://youtu.be/5nkRfu32gsI
CinematicColor online banner campaign with 900,000 impressions in Germany
December: online CinematicColor campaign.
Microsite incl. buying option: http://kinofeeling.benq.de/
Banner:
Ad Layer: http://www.adform.com/LivePreviewHtmlInject/LivePreview.ashx?tag=4717372&e=0&positioning=1%3Dx%3A0%2Cy%3A0%2Cs%3Afalse
Billboard: http://www.adform.com/LivePreviewHtmlInject/LivePreview.ashx?tag=4717416&e=0&positioning=1%3Dx%3A0%2Cy%3A0%2Cs%3Afalse
Wallpaper-Seite: http://www.adform.com/LivePreviewHtmlInject/LivePreview.ashx?tag=4717420&e=0&positioning=1%3Dx%3A0%2Cy%3A0%2Cs%3Afalse
Wallpaper-Oben: http://www.adform.com/LivePreviewHtmlInject/LivePreview.ashx?tag=4717429&e=0&positioning=1%3Dx%3A0%2Cy%3A0%2Cs%3Afalse
Wide-Skyscraper: http://www.adform.com/LivePreviewHtmlInject/LivePreview.ashx?tag=4717432&e=0&positioning=1%3Dx%3A0%2Cy%3A0%2Cs%3Afalse
Media (total 900.000 adimpressions):
- Computerbild.de
- Chip.de
- Hifitest.de
- Hifi-Forum.de
- Heise.de
- Audiovion.de
- Lite Magazin.de
The print campaign is also in the flow
W2000 outstanding performance award in Lite Magazine in Germany
W2000 outstanding performance award in Heimkino in Germany
W3000 good performance award and very good price performance award in video magazine in Germany
W2000 aried on 01net.fr TV program “ de quoi j’ me mail” for the Christmas offerings in France
W2000 recommended award in Trusted Reviews in United Kingdom
W2000 long lasting color tip touchIT award in touchIT magazine in Czech Republic
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