「結束一成不變的一天,意外搭上了一台夜班公車,竟捕捉到一群野生「失控的阿公阿嬤」跟…,一段驚喜的奇遇,如何讓每個人都有發亮的時刻?
人生就是因為不知道下一秒會遇見什麼,才值得期待。做點改變,讓生活有了一刻的亮點!BenQ F5 4G LTE智慧手機,用4倍高感光,捕捉驚喜,有圖有真相!」
透過觀察到的社會現象,帶出BenQ夜班公車體驗任務想要傳遞給消費者的訊息,希望藉由一段有趣的影音,讓消費者產生共鳴,甚至覺得被療癒,進而對產品產生興趣,讓BenQ智慧型手機也開始成為亮點!
At the end of another monotonously routine day, I boarded a late-night bus, only to find a group of rapturously crazed seniors…and I captured the evidence in photos. How can an unexpected magical encounter give everyone a chance to shine?
What makes life worth anticipation is not knowing exactly what the next moment will bring. Make some changes and life will show new sources of light. BenQ’s F5 4G LTE smartphone offers 4x high light sensitivity, making it easy to capture surprising moments in vivid detail.
Drawing on the social phenomenon that we observed, and illustrating the message we want to convey to consumers through the late-night bus experience, we hope to use this fun bit of video to win over consumers and even give them a sense of healing—thereby stimulating their interest in the product and beginning to make BenQ smartphones a new bright spot!
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