BenQ在北美贊助MLG及其他多項電競比賽,增加了品牌的能見度和消費者對我們的偏好。
BenQ’s MLG Sponsorship making gains in BenQ awareness and purchasing
- Familiarity with BenQ brand nearly doubled
- “Likely to Buy” up to 53%
MLG Dallas March 15-17, 2013
- Largest audience to date for MLG
- Great energy around launch of new RL console monitor
- 12 pre-orders for the XL2720T
- 50 pre-orders for the RL2255HM
- BenQ FB likes increased 500+ in 2 weeks
- Online contest by HQ drove traffic
- Weekend traffic during event kept benQ.us visitors up
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