在 BenQ GDM 2012 的主題演說， KY 以「擴大 5C 競爭力 掌握市場驅動力」為題，說明了 BenQ 品牌以及整個 BenQ Group 未來的策略與方向。
為了確保未來發展的競爭力，我們持續關注市場的變化， BenQ Group 的長期布局，已經在包含了社會關懷、氣候變遷、整合匯流等市場驅動力的領域深耕發展。 據此， 今年將是 BenQ 品牌跨多元產品線元年 ，依照 ” One Group, Shared Brand Name ＂ 概念，品牌將以更豐富的面相出現在市場上， 由 BenQ Group提供強大的後盾。
BenQ 品牌名稱成為集團共同對外溝通的媒介，而 BenQ Group 是品牌的 powerhouse ，依循品牌使命收編更多的核心能力，讓品牌有更強大、更豐富的能力，深入消費者的生活。
Held in exquisite Sydney, Australia on May 20-23, the BenQ Global Distributors' Meeting (GDM) brought together 240+ guests from 30 more countries and staff from 28 sales & marketing offices as well as the world's most influential players in the IT and CE industries - renowned companies including Texas Instruments, and AU Optronics - to share their market insights, technological expertise, and strategies that will define the digital future.
BenQ's top executives were also on hand to host keynote speeches detailing market forecasts, product cycles, and how the BenQ Group will harness today's
financial environment and global trends, channeling our core competencies to create the products, services, and opportunities that will empower our partners to succeed.
All participants had the unique opportunity to experience first-hand the dreams of tomorrow as BenQ showcased leading-edge, eco-friendly products utilizing green energy. The full line of up-and-coming BenQ display innovations - projectors, digital displays, and digital cameras - were showcased, with emphasis on cross-product integration solutions that will give our partners the edge to differentiate over the competition.
Room sharing strategies to defining a unified vision of building critical partnerships, our value partners all played an active part of this exclusive global conference, ensuring that together with BenQ, business will shine - today, tomorrow, and beyond.
BQP Track Meeting
To thank for distributors' contribution and continuously support, we specially arranged award-giving ceremony during track meeting. Award of Excellence, Long Standing Partnership and Appreciation of Support three kinds of awards were given to respective distributor.
QBR in BenQ Australia
On 18th and 19th of May, just right before the GDM, we had our Quarterly Business Review meeting at BenQ Australia office. All the participants had a heavily discussion on business opportunities and product strategies. Thanks for BenQ Australia's arrangement for a smooth meeting and we also enjoyed a wonderful Aussie cuisine in a beautiful Bistro House.
